1、中级商务英语本文本资料全是个人手工录入，未经旺旺英语同意，不得转载Unit 1Project ReportingTense ReviewFocus: Two colleagues discussing the progress of a marketing campaign1. Listening1.1 Information transferListen to the dialogue in which two colleagues discuss the progress of a marketing campaign. As you listen, complete the key fo
2、r the project planner below.请见附图 1-11.2 CommunicationIn the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What made this so clear?2. PresentationIn the dialogue, the speakers used a range of tenses to talk about different events:l The Past Simplel The Present P
3、erfectl The Present Simplel The Present Continuousl Future forms with will and going to.We can position the tense usage on a time continuum:请见附图 1-2Look in detail at how these tenses are used:2.1 The Past SimpleThis tense can be used to describe a state, or an event or a series of events which took
4、place clearly in the past.For example:We ran the market test for 2 months, until the middle of November.What were the results like?. sales reached their target.2.2 The Present PerfectThis tense is used when we refer to an event or time period which is unfinished. It is not used when a past time (e.g
5、. last week/last year/when we started/at the beginning) is stated.For example:So what has gone wrong? (e.g. since then/in the meantime/recently)Basically we ve had problems. scaling up for the national launch has been much more difficult. e.g. until now)2.3 The Present SimpleThis tense is commonly u
6、sed when we refer to states, events or activities which are characteristic of the present but which do not take place in any defined time period. Here, it is often used with verbs of perception (e.g. to think, to feel, to look, etc.).(Note that verbs of perception are rarely expressed using the Pres
7、ent Continuous.)For example:It seems that theyve run into difficulties.2.4 The Present ContinuousThis tense is used when we refer to an event which is current or temporary.For example:At the moment, were working on some new promotion literature,.Weve having to update it.2.5 Future formsThere are sev
8、eral verb forms which are used when we refer to future events.For example:Were going to hold both national and local press. promotion literature, which will be used in.Listening TaskA: OK, lets go back to the original plan and see where we have got to. The preliminary market test was due to start la
9、st September, is that right?B: Yes, thats right. We set up a small-scale trial in the North. We ran the market test for 2 months, until the middle of November. A: And what were the results like?B: Very encouraging. Sales reached their target and generally consumer reaction was good. A: So what was t
10、he next step?B: Well, as you know, the plan was to move to a national launch fairly quickly. We had planned January this year for a major TV advertising campaign.A: So whats gone wrong?B: Basically, weve had problems in production. It seems that scaling up production for a national launch has been m
11、uch more difficult than expected.A: Thats ridiculous. We had no problems with production during the test market phase.B: I know, but that was on a much smaller scale. It seems that theyve run into difficulties with the tooling for the machines-youll have to talk to Brian about that.A: I dont want to
12、 talk to Brian. I want you to tell me where we stand.B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, were working on some new promotion literature, which will be used in the shops.A: I thought you finis
13、hed that ages ago.B: Yes, thats true. But because of the delay on the launch date, were having to update it.A: I see.B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we maximise the media coverage during the launch p
14、hase.A: When are they due to take place?B: Next week actually, on 15th and 16th April.A: Right, I must go now, but keep me up-to-date with developments.B: I certainly will.3. Controlled practiceComplete the following dialogue by putting the verbs in brackets in the right tense.A: When _ the project
15、_ (start)?B: It _ (begin) at the end of last year.A: What _ the results _ (be) like so far?B: Rather disappointing. We _ (hope) to reach our targets before now.A: How _ you _ (account) for these results?B: It _ (be) difficult to say. The retailers _ (think) the product is over-priced.A: Really?B: Ye
16、s. As you _ (know), this product _ (target) at the 30-40 age group. I _ not _ (think) it _ (reach) them.A: So what _ you _ (do) about it?B: We _ just _ (commission) some new research into our target consumer group.A: Surely we _ not _ (need) more research!B: Im afraid so. We _ simply not _ (reach) o
17、ur target and we _ (need) to know how to get to them.A: Of course, but we _ (carry out) pretty exhaustive research before the project _ (begin).B: True, but we obviously _ (reach) the wrong conclusions, so it _ (mean) we _ (have to) go back to square one.4. Word studyMatch the words on the left with
18、 their closest equivalents (synonyms) on the right.1. preliminary2. to run (a test)3. to reach (a target)4. to scale up (production)5. to work on (something)6. a phase7. on a small scale8. (keep me up to date9. to hold (a press conference)10. (tell me) where we standa. to prepareb. in limited quanti
19、tiesc. to haved. informede. a stagef. initialg. to increaseh. to carry outi. to achievej. what the position isKey to 3A: When did the project start?(When was the project started?)B: It began at the end of last year.A: What have the results been like so far? (What are the results like so far?)B: Rath
20、er disappointing. We (had) hoped to reach our targets before now.A: How do you account for these results?B: It is difficult to say. The retailers think the product is over-priced.A: Really?B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.
21、A: So what are you do about it?B: We have justcommissioned some new research into our target consumer group.A: Surely we do not need more research!B: Im afraid so. We are simply not reaching our target and we need to know how to get to them.A: Of course, but we carried out pretty exhaustive research before the project began.B: True, but we obviously reachedthe wrong conclusions, so it means we _ (have to) go back to square one.Key to 41. f2. h3. i4. g5. a6. e7. b8. d9. c10. j
