1、What is the role of TripAdvisor APP and its use of GPS technology for digital economy？,Yue Wang,About digital economies,is an economy based on e-commerce network environment. relies on the Internet and web technologyincludes information technology and electronic commerce.,3,What is TripAdvisor?,(No
2、author, no time),4,What is TripAdvisor?,(No author, no time),5,What is TripAdvisor?,(No author, no time),6,MILLION,6.2,What is TripAdvisor?,(No author, no time),7,What is TripAdvisor?,TripAdvisor is an American travel website company providing reviews of travel-related content.,(No author, no time),
3、TripAdvisor worldwide,The woelds largest travel website,Note: For comparison purposes data above reflects Desktop only,Source: comScore January 2015,The woelds largest travel website,europe55.6m,Middle east&Africa4.8m,Asia-Pacific34.1m,North American- Web page data38.6m,North American- mobile-side d
4、ata70.4m,europe-mobile-side data64.8m,GPS in Tripadvisor APP,TripAdvisor already offers several apps for the iPhone, iPad, as well as Android, Nokia, and Palm smartphones. .,TripAdvisor hopes its new acquisition of EveryTrail will enrich the quality of travel information consumers may access while o
5、n the move.,A mobile website is also accessible through major mobile devices.,Users who believe,Source: Nielsen “Consumer Trust in Online, Social and Mobile Advertising Grows,” April 2012,#1,92%,70%,#2,I believe the views of people who know the proposal,Users believe online reviews,GPS in Tripadviso
6、r APP,The city guides can show you where you are ,plus all the great restaurants and attractions near you.Help other travelers out by writing a review of places youve been. Learn your surroundings. Read more about each city with background information provided by travel writers and other TripAdvisor
7、 users.,UGC,the Raiders is a private master white paper,With social media,新媒体,APP工具,Users rely on social media for information,The raiders is a private master white paper,The travel guide is the official white paper,With Social media,Social media the first one of the wechat and blog,TripAdvisor app
8、impact of digital purchasing power,TripAdvisor has a far-reaching impact on the Internet population.,on the Internet use crowd,the use of tourism products,the travel product purchase crowd,travel cooperation representative,Hotel cooperation representative,cooperation,convergence,20,Gps limitation,32
9、0x50 too smallsecurity,Reference：,Andrew, B., Bernard, Charles, I., J. (1996) Technology and convergence. The Economic Journal. 106(437):1034-1044Chen, D., Doumeings, G., Vernadat, F. (2007) Architectures for enterprise integration and interoperability: Past, present and future. Computers in Industr
10、y, 59 (2008) : 647659Daugherty, D., Estin, M.S., and Bright, L.(2013) Exploring consumer motivation for creating user generated content. Journal of interactive advertising, 8(2):16-25 Erdal, I. J. (2007) Researching media convergence and crossmedia news production. Mapping the field. 28(2):51-61Foti
11、s, J.N.(2015) The use of social media and its impacts on consumer behavior: the context of holiday travel. Bournemouth University.Haltiwanger, J., Jarmin, R.S.(2000) Measuring the Digital Economy. IN: Brynjolfsson, e. and Kahin, B.(eds.) Understanding the Digital Economy Data, Tools, and Research. 2
12、nd ed.Jenkins, H. (2004) The cultural logic of media convergence. journal of cultural studies. 7(1):33-34 Negroponte, N.(1995)Bing digital. New York: Alfred Peng, M., Yang, X.Z., Cheng, P.P.(2015) Progress in Chinese and international tourism crowding research and its implications. Tourism Tribune,
13、30(3):106-115Tapscott, D.(1997)The digital economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill.,Picture reference：,No auther,(2012) the importance of TripAdvisor. Available from: https:/ 10 January 2017.Phua, G.(2011) TripAdvisor acquires every trail. Available from: http:/ Accessed 10 January 2017.No auther,(2013) TripAdvisor city guides app. Available from: http:/ Accessed 10 January 2017.,
