1、Local Efforts, Global Accomplishment How Anytime Fitness Achieved Worldwide Success Through Franchising世界各地的奋斗，全球的成就Anytime Fitness如何通过连锁加盟在全世界获得成功ChinaFit / IHRSA 2014,John Kersh,Vice President of International Development,* First location opened in 2002* 2,600 locations open in 20 countries* 24-Ho
2、ur operation* Neighborhood fitness center concept,第一家店2002年开业在20个国家有2600家分店24小时营业居民社区健身中心概念,Global Stats (as of September), 2,600 Locations Open or in Pre-Sale2600家分店在运营或预售 2,020 in the USA & Canada美国和加拿大有2020家店面 590 outside the USA and Canada北美之外有590家分店 466,713 total members (outside US/Canada)北美外有
3、466713个会员 20 Countries, plus Cayman Islands20个国家和开曼群岛,Total Membership总会员数,Australia351,661 澳大利亚Japan 32,241日本UK 30,447英国4. Benelux 16,883比利时、荷兰、卢森堡5. New Zealand 14,594新西兰,Operational Highlights 2014,Franchisee engagement increasingNPS above 50Attrition decrease 1%PT revenue trending upwardsLess cl
4、ub failuresYOY membership and dues growth,企业家杂志：2014世界连锁加盟五百强排名第一,明尼苏达商业杂志最佳雇主企业,bigBox大型,Convenience方便,lowCost低价,Studio工作室,bigBox大型,Convenience方便,lowCost低价,Studio工作室,The Club for Busy People为繁忙的人而生,Brand Strategy品牌策略,帮助人们克服获得健康生活的障碍,用风度翩翩的人,便利的健身房,People. Purpose. Profits. Play.人、目的、利润、玩耍,Return On
5、 Emotional Investment回馈情感投资,ROEI原本指净资产收益率,将公司logo纹在身上,Net Promoter Score (NPS)净推荐值,CLUB A俱乐部1,MEMBERS会员,PROMOTERS推广者,PASSIVES消极,DETRACTORS诋毁者,SCORE得分,100,70,20,10,(70% - 10%) = 60%,CLUB B俱乐部2,100,40,10,50,(40% - 50%) = -10%,Calculating NPS计算净推荐值,Main Components of Franchising加盟的主要元素* A proven concept一个被证实可行的概念Systems which can be taught & replicated可复制体系* Legal agreements合法协议* Compliance with the model服从商业模式* Financial obligations财政承担,Where is our industry going?我们的行业将去向何方？,Virtual虚拟,Personal Attention关注个体感受,EmployerMedicalInsurance员工医保,Nutrition营养,Thank You!,,
