1、,Chinese Traditional Culture and Modern Product Design Tsing Wu,Part one,Chinese Traditional Culture,The Dragon is the totem of Chinese culture. During the long years of farming, the most important thing people were looking forward to is good weather. The dragon is the god of the storm. Dragon was r
2、egarded as the master of the world by Chinese people in ancient time. The Emperor used to call himself a dragon. Chinese people are descendants of the dragon. Therefore, image of the dragon is often used in product design.,The origin of Chinese culture thoughts,Traditional aesthetic thoughts,Confuci
3、an aesthetic thoughts Harmony“礼” “乐”相济, 最后达到 “和”Taoist aesthetic thoughts NatureOne theory of Taoist is that human should be an integral part of nature. “天地与我并生，万物与我为一” Buddhism aesthetic thoughts Simplicity,The principles of technology,Making utensils requires conforming to weather, adapting to geo
4、graphic elements, high-quality material and ingenuous craftsmanship. Only with these four elements can fine utensils be made Research,“天有时，地有气，材有美，工有巧，合此四者，然后可以为良。” 考工记,Chinese Traditional festival,Many traditional Chinesefestivals are based on the farming seasons.,中国古代乐器（青铜器）Chinese ancient chimes,
5、Chinese ancient bronze中国古代青铜器,司母戊大方鼎Si Mu Wu square Ding,爵 Jue,Dings and Jues were used as ritual vases and cooking utensils,Ming Dynasty furniture,Pay attention to the structure of the united parts: Without glue and nails, mainly used mortise and Tenon structure, different parts of different mortis
6、e and Tenon structure.Focusing on material beauty: Focusing on modelling:Pay attention to the decorative beauty: The size and shape of the chair were designed in line with the principles of ergonomics. They are user-oriented designs.,Mortise and tenon,Mortise and tenon,Mortise and tenon,中国韵,Chinese
7、Style,Part twoModern product design,Deep-rooted in cultureDiverse and colourfulCombine Art with technology,Chinese elements in the Milan Furniture Fair,米兰家具展上的中国元素,Chinese elements in the Milan Furniture Fair,米兰家具展上的中国元素,HP laptop惠普笔记本电脑,Chinese style watches中国味的名表,delicate and violent design of blu
8、e and white ceramics青花瓷的温柔与暴力,Ceramic tea cup and saucer陶瓷茶杯茶盘,ceramic USB(memory stick) 陶瓷U盘,Chinese Element mouse design时尚鼠标(香港 G.O.D 与微软合作),国花手袋(Armani先生将中国的国花情结堆砌在精致的丝绸手袋上，这款手袋获得“最佳潮流风尚奖”。),Silk handbags by Armani, This design won the best trends and fashions Award,Luxury bag Serve for the peopl
9、e奢品包“为人民服务”,luxury bag Bow-shape double-Clutch by Patchwork奢品包Patchwork蝴蝶结双面扣,Luxury pink and beige straped bags奢品包粉红米色索带袋,Woodcarving + Chinese knotHandbag was awarded Best discerning Award木雕中国结奢品包(这款原木龙纹手提包获得“最佳独具慧眼奖”),Tang Costume sanitary products a set of four,中国红电器,Concept car“中国风”的概念跑车,Chines
10、e elements teahouse 中国元素茶馆视觉设计,Armani Chinese style sofa阿玛尼中国风沙发,Armani Chinese style sofa,Armani Chinese style lamp阿玛尼中国风灯具,Peking Opera face-painting limited edition Montblanc fountain pen 万宝龙京剧脸谱限量版墨水笔,卡地亚熊猫钻表,Cartier Panda Diamond Watch,国色天香 NETIGER华服,Exquisite costumesPainting Plum,国色天香 NETIGER
11、华服,Embroidery in silk国色天香 NETIGER华服,With the Oriental Paris unique charm Armani Private Haute Couture,With the Oriental Paris unique charm Armani Private Haute Couture具有“东方巴黎”独特韵味的Armani Prive高级定制时装,bamboo chair (yii)竹椅(易牌),This is the technologist Chen Gaoming with German fashion designer Konstanti
12、n.Grcic cross-border cooperation, to create the worlds first bamboo streamline cantilever chair, by 43 Moso bamboo pieces handmade woven, every chair took three months. Bamboo is environmentally friendly material. Bamboo can replace the wood to make furniture.,Apply to life,Difference is beautiful.Diversity is valuable.,long history Broad and profound Inherit and carry forward Absorb and hybridization 源远流长 博大精深 继承发扬 兼收并蓄,
