1、研究生公共英语阅读练习 1-21The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors role when making marketing strategy decisions. If major c
2、ompetitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apples major competitors.App
3、les new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible（兼容的）programs. This compatibility feature illustrates computer manufacturers new attitude of giv
4、ing customers the features they want. Making Apple computers capable of running IBM software is Apples effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories（附件）to make th
5、eir machines specialize in specific uses, such as engineering and writing.The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants t
6、o stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.Even though Apple and IBM are major competitors, both companies realize that their competitors computers have certain features that their own models do not. The Apple line h
7、as always been popular for its sophisticated color graphics（图形）, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies products, which no doubt will require that both Apple and IBM change marketing strategies.
8、1. According to the passage, Apple Computer, Inc. has introduced the Mackintosh and the Mackintosh SE because _.A) IBM is changing its computer models continuouslyB) it wants to make its machines specialize in specific usesC) it wants to stay ahead of IBM in the competitive computer marketD) it expe
9、cts its major competitor IBM to follow its example2. Apple hopes to increase Mackintosh sales chiefly by _.A) making its new models capable of running IBM softwareB) improving the color graphics of its new modelsC) copying the marketing strategies of IBMD) giving the customers what they want3. Apple
10、 sells its new computer models at a high price because _.A) they have new features and functionsB) they are more sophisticated than other modelsC) they have new accessories attachedD) it wants to accumulate funds for future research4. It can be inferred from the passage that both Apple and IBM try t
11、o gain a competitive advantage by _.A) copying each others technologyB) incorporating features that make their products distinctiveC) making their computers more expensive D) making their computers run much faster5.The best title for the passage would be _. A) Apples Efforts to Stay Ahead of IBM B)
12、Apples New Computer TechnologyC) Apples New personal Computers D) Apples Research Activities参考答案：CADBA2You are busy filling out the application form for a position you really need; lets assume you once actually completed a couple of years of college work or even that you completed your degree. Isnt
13、it tempting to lie just a little, to claim on the form that your diploma represents a Harvard degree? Or that you finished an extra couple of years back at State University?More and more people are resorting to outright deception（欺骗）like this to land their first job or to move ahead in their careers
14、, for personnel officers, like most Americans, value degrees from prestige schools. A job applicant many have a good education anyway, but he or she assumes that chances of being hired are better with a diploma from a well-known university. Registrars at most well-known college say they deal with fr
15、audulent claims like these at the rate of about one per week.Personnel officers do check up on degrees listed on application forms. Then, if it turns out that an applicant is lying, most colleges are reluctant to accuse the applicant directly. One League school calls them “impostors”: another refers
16、 to them as “special cases”. One well-known West Coast school, in perhaps the most delicate phrase of all, says that these claims are made by “no such people”.To avoid outright lies, some job-seekers claim that they “attended” or “were associated with” a college or university. After carefully checki
17、ng, personnel officer may discover that “attending” means flunking out after one semester. It may be that “being associated with” a college means that the job-seeker visited his younger brother for a football weekend. One school that keeps records of false claims says that the practice dates back at
18、 least to the turn of the centurythats when they began keeping records, anyhow.If you dont want to lie or even stretch the truth, there are companies that will sell you a phony diploma. One company, with offices in New York and on the West Coast, will put your name on a diploma from any number of no
19、nexistent colleges. “Smoot State University”. The prices increases rapidly for a degree from the “University of Purdue”. As there is no Smoot State and the real school in Indiana is properly called Purdue University, the prices seem rather high for one sheet of paper. 1. The main idea of this passag
20、e is that _. A) employers are checking more closely on applicants nowB) lying about college credentials（证件）has become a widespread problem C) bogus（伪造的）college degrees can now be purchased through the mailD) employers are no longer impressed by college degrees because they cant be sure theyre authen
21、tic2. According to the passage, “special cases” (Para. 3, Line 3) refers to _.A) students who attended a school only part-time B) students who never attended a school they listed on their applicationC) students who attended a prestigious school as temporary studentsD) students who purchase phony deg
22、rees from commercial firms3. We can conclude from the passage that _.A) performance is a better judge of ability than is a college degreeB) experience is the best teacherC) a degree from a prestigious school gives an applicant the “edge” in job competitionD) past work histories influence personnel o
23、fficers more than degrees do4. The passage suggests that _.A) buying a bogus degree is immoralB) personnel officers only consider applicants from prestigious schoolsC) most people lie on applications because they failed out of collegeD) society is largely responsible for the practice of lying on applications5. As used in this passage, the word “fraudulent” (Para. 2, Line 5) means _.A) actual B) delicate C) deceptive D) copied参考答案：BBCDC
