1、1BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown, USA 10000123-4567Your NameDATE2TABLE OF CONTENTSExecutive Summary.1Management.2Company History .6Product/Service Description.8Objectives .10Competitors.11Competitive Advantages.12Innovation .14Pricing.15Specific Markets.16Growth S
2、trategy.17Market Size and Share .18Targeting New Markets.19Location .20Manufacturing Plan.21Research & Development.22Historical Financial Data .23Proforma Financial Data .24Proforma Balance Sheet.27Cost Control.28Effects of Loan or Investment .29Attachments.301Executive SummaryMy Company was formed
3、as a proprietorship, partnership, corporation in Month, Year in City, State, by John Doe in response to the following market conditions:Startup, growth opportunities exist in Product/Service.The need for use of efficient distribution and financial methods in these overlooked markets.I/We have severa
4、l customers who are willing to place large orders,contracts within the next three months.Several other prospective customers/clients have expressed serious interest in doing business within six months.I/We previously owned a company that was active in the widget markets. Over the past few years I sp
5、ent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2
6、. Increased advertising3. Increase office staffTo this end, I/we need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The c
7、ompany will be run as a proprietorship, partnership, corporation.Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per share .01 .12 .142ManagementNameTitle Experience Sales growth from zero to $1,000,000 in five years. Led market i
8、n market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market. Designed point-of-purchase materials.EducationUniversity of BostonBost
9、on, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in
10、 the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. 3Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelors degree in phi
11、losophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was app
12、ointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelors degree in accounting. Since 1979 he has been licensed as a Certified
13、 Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the companys sales and implem
14、entations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vic
15、e President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Ma
16、nagement Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr
17、. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Companys Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank
18、 of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelors degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chie
19、f Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salar
20、y - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000.Total Executive Compensation $165,000.4This Page is for an Organizati
21、on Chart, if applicable.5Company HistoryIn Month, Year I/we formed a Product/Service company that manufactured start-of-the-art complex widgetry. This company was located in City, State. I/we formed this company as a proprietorship, partnership, corporation. Others involved in this business were: na
22、mes.The main goal of this company was to explain.Financing was arranged through home equity loans, savings, venture capital, friends and family, etc. Explain terms, rates and ability to repay.This venture was very successful in generating and increasing sales, but was not effective in achieving prof
23、itability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and ex
24、pense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was
25、due to the following reasons:Reason 1Reason 2Reason 36OR:My Company was recently conceived and is still in the beginning stages. To this point the following has been accomplished: A team consisting of list names and primary responsibility. (i.e John Doe - Marketing) has been formed. A prospective cu
26、stomer/client list has been drawn up. Strategy meetings are being held every Monday, Wednesday and Friday evenings. This business plan has been drawn up.Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future pl
27、ans. A short paragraph should suffice. We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.7Product/Service DescriptionMy
28、Company intends to offer product/service. This product/service offers our customers the best possible solution as it: Offers the lowest price on the market Is the most technically advanced Offers more useful features Saves them time and money Offers our users better value per dollar spent Provides a
29、n alternative way to achieve a similar task. Provides a service which is not presently available in this area. Is strengthened by a team with combined experience of XX years. Saves them time and money Provides an alternative, cost effective way for them to realize a similar goal.We have a copyright,
30、 service mark, trademark or exclusive agency, marketing rights for this product/service. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The product/service has a useful life of XX years. To
31、distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology use
32、d to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing natu
33、re of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.8If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed
34、 description of your particular service and its uniqueness.Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: list3. We will only rep these specific product lines. listEven though at this time our expertise is unique i
35、n the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.
