1、Unit 3 Organization and Culture of a CompanyBackground 1.Corporate cultureHumans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no ones looking. Not because theyll be punished or rewarded but because its the culturally accepted thin
2、g to do. Bottom-line advantages of a strong corporate culture include: Motivation. Low employee turnover/ reduced payroll cost. Attendance. Productivity. Creative/ independent problem solving. Ethics. Personal accountability. Enterprise value.2. Different departments in a companyHR Department 人力资源部R
3、&D Department 研发部PR Department 公关部Marketing Department 市场部Finance Department 财务部Quality Control Department 质管部Sales Department 销售部Customer Service Department 客服部Logistics Department 后勤部Purchasing Department 采购部Production Department 生产部Legal Affair Department 法务部IT Department 信息技术部Network Operational
4、 Department 网络运营部Administration Department 行政部Suggested teaching planItems Objectives Suggested TimeGetting Ready To learn the different departments in a company and their basic functions.10 min.Text A To get a general idea about Googles organization cultureTo master the important expressions and st
5、ructures in the text and be able to apply them in practice80 min.Language Focus To have a good command of the core vocabulary and structures in Text ATo learn to use possessives45 min.Text B To have an overview of what motivates you at work and get some inspiration 45 min.Vocational FocusTo learn so
6、me basic information about company organization and the features of each department To learn how to introduce a department to others90 min. Skill FocusListening and SpeakingTo learn the differences between some similar sounds in English To learn to express company rulesTo practice speaking skills45
7、min.Skill FocusPractical WritingTo learn how to describe people, using possessives40 min. Practical LearningTo get familiar with different jobs in different departments5 min.Getting Ready 1. Have the students think about the questionsWhat departments do you know in a company? What are their basic fu
8、nctions? Give some hints if necessary. (2 min.)2. Have the students complete the sentences according to their understanding. (4 min.)3. Have the students listen to the recording and check their answers. (4 min.)Listening Scripts of Getting Ready1. The Sales Department sells the products.2. The Produ
9、ction Department manufactures the product.3. The IT Department is in charge of the computer systems.4. The Market Research Department finds out what people will buy.5. The Customer Service Department deals with questions andcomplaints.6. The R&D Department researches and develops new products.7. The
10、 Logistics Department stores and delivers the products.8. The PR Department is responsible for the image of the company.9. The Marketing Department advertises the products.10. The Quality Control Department checks whether the products are good or not.11. The Finance Department deals with money.12. T
11、he Purchasing Department buys materials and equipment.13. The HR Department is responsible for employing new people and training the staff.14. The Import Department buys goods from other countries.15. The Export Department sells products to foreign countries.Key to Getting Ready1.Sales 2.Production
12、3.IT 4.Market Research 5.Customer Service 6.R&D 7.Logistics 8.PR9.Marketing 10.Quality Control 11.Finance 12.Purchasing 13.HR 14.Import 15. ExportText A 1.Have the students first listen to the recording of the new words and expressions, and then have them read them aloud and get familiar with their
13、meanings. (10 min.)2. Have the students listen to the recording of the text, and read the text more carefully and do the exercise in “Understanding your reading”. (25 min.)3. Have the students check their answers with each other and then ask some students to give their final answer. (10 min.)4. Ensu
14、re the students have a deep understanding of the text by explaining the language points. If time permits, have the students practice using them by composing new sentences. (25 min.)5. After an in-depth reading of the text, have the students work in groups to summarize the secret of Googles corporate
15、 culture. (10 min.)Key to Text A Exercise1. F 2. T 3. T 4. F 5. FLanguage PointsParagraph 11 .in a row 连续，接连This is her third win in a row. 这是她连续获得的第三次胜利。Inflation has fallen for the third month in a row. 通货膨胀连续第三个月在下降。【拓展】row n. 一排，一列，一行We sat in a row at the back of the room. 我们在屋子的后面坐成一排。Lets sit
16、 in the back row. 我们坐最后一排吧。2. peer n. 同龄人，同辈，同等地位的人She enjoys the respect of her peers. 她受到同辈的尊重。Peer pressure is strong among young people. 年轻人受到强大的同辈压力。3. benefit n. 福利，利益，益处Weve had the benefit of a good education. 我们得益于受过良好的教育。It will be to your benefit to arrive early. 早到将会对你有利。【拓展】benefit v. 对
17、（某人）有用，使收益We should spend the money on something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。Who can exactly benefit from these changes? 到底是谁会从这些变革中获益？Paragraph 21.in essence 本质上，实质上，其实In essence, your situation isnt so different from mine. 从本质上讲，你我的情况并非相差很远。In essence, he is a good person. 从本质上
18、讲，他是个好人。【拓展】essence n. 本质，实质， ；精髓2.settle down 确定下来，安定下来；平静下来When are you going to get married and settle down? 你打算什么时候成家，安定下来？It always takes the class a while to settle down at the start of the lesson. 那个班一上课总得过一会儿才能安静下来。【拓展】settle v. 结束，解决；确定；定居We should settle the dispute among countries in a pe
19、aceful way. 我们应该和平解决国家间的争端。Its all settledwere leaving on the nine oclock plane. 一切都定下来了我们乘九点的航班走。She settled in Vienna after her fathers death. 父亲死后，她就在维也纳定居了。Paragraph 3fundamental a.根本的；基本的，基础的There is a fundamental difference between the two points of view. 这两个观点有根本区别。Hard work is fundamental to
20、 success. 勤奋工作是成功的基础。Paragraph 41.sustain v. 维持，支持；使保持Which planets can sustain life? 哪些行星可以维持生命的存在？She managed to sustain everyones interest until the end of her speech. 她使每个人兴趣盎然，一直听她把话讲完。【拓展】sustainable a. 合理利用的；可持续的sustainable forest management 合理的森林管理sustainable development 可持续发展sustainable eco
21、nomic growth 经济的可持续增长2.depend v. 依靠，信赖；指望 （常与 on/upon 搭配）Can we depend on you coming in on Saturday? 我们能指望你星期六来参加吗？Is he coming?That depends. He may not have the time. 那要看情况。他不一定有时间。Paragraph 51.work on 从事；努力改善（或完成）He is working on a new novel. 他正在写一部新小说。He is out there, working on the car. 他在外面修理汽车
22、。You need to work on your pronunciation a bit more. 你需要再加把劲改进发音。2.promising a. 有前途的，有希望的He is a promising young man. 他是个有前途的年轻人。The weather doesnt look very promising. 天气看起来不会太好。Paragraph 71.log in/on 登录，注册You need a password to log in. 登录需要密码。The system is unable to log you on. 这个系统无法让你登录。2.vote on
23、 就表决Well listen to the arguments on both sides and then vote on it. 我们将先听取双方的论点，然后再表决。【拓展】vote v. 投票，表决Did you vote for or against her? 你投了她的赞成票还是反对票？How did you vote at the last election? 在上次选举中你是怎么投的票？3.take sth. on 接受某事，承担某事I cant take on any extra work. 我不能承担任何额外工作。【拓展】take sth./sb. on 接纳（乘客） ，装
24、载；聘用，雇用The bus stopped to take on more passengers. 公共汽车停下来让其他乘客上车。She was taken on as a trainee. 她受聘当实习生。Paragraph 9take risks / a risk 冒险Thats a risk Im not prepared to take. 我不愿意去冒这个险。You have no right to take risks with other peoples lives. 你没有权利拿别人的生命去冒险。Paragraph 11foster v. 培养，抚育；鼓励，促进The club
25、s aim is to foster better relations within the community. 俱乐部的宗旨是促进团体内部的关系。They have fostered over 60 children during the past ten years. 在过去十年间，他们抚育了 60 多个儿童。Language Focus A Focus the students attention on the three groups of words by discussing the differences among the three or four words in eac
26、h group. Have some students read each group of sentences aloud and make sure they understand their meanings. (5 min.)B Have the students finish Exercise B in pairs. One students reads a word in Column A aloud while the other chooses the proper word or expression that agrees with it from Column B. （3
27、min.）C Have the students look through the given vocabulary, and have them complete the sentences individually and check their answers in pairs. Then have some of the students read the sentence aloud one by one. (5min.)D a. Have the students look back at the structures “unless” and “had better” in Te
28、xt A. Elicit some ideas about the usage and meaning of the structures.b. Have the students compose sentences with the given words. Then have them take turns to read the sentences, making corrections if necessary.(7min.)E Have the students work individually or in pairs. Check their E-C translation or
29、ally. (5min.)Key to Language FocusA1. a. organization b. organize c. organizational2. a. leadership b. leading c. lead d. leader3. a. founded b. foundation c. founderB1. b 2. a 3.c 4. e 5. dC1. essence 2. fundamental 3. relevant 4. depend on 5. peer 6. in a row 7. Benefits 8. grounded inD1. a. He ha
30、snt got any hobbiesunless you call watching TV a hobby.b. I think she was back at work yesterday, unless Im mistaken.2. a. We had better leave now, or well miss the last subway.b. Youd better not do that to your colleague again.E1. 2012 年，谷歌连续第四年获得世界上 “最佳雇主 ”的称号。2. 实质上，它是将创办公司的领导层的信念转化为工作中的日常习惯。3. 信
31、任是创新的土壤在组织文化中缺少了信任，创新就很难维持，因为创新依赖于机智的冒险、团队合作以及反馈 所有这些都需要某种程度的信任。4. 人们登录网络询问，投票选出最想得到回答的问题。5. 这就是企业文化的全部内涵：言行一致，建立信任。Grammar Possessives1. Discuss the basic concept of possessives. (5 min.)a. Explain the following sentences in Text A and underline the possessives.These special benefits are a good exp
32、ression of the true secret behind Googles strong organizational culture.Corporate culture can be seen through many “windows of the house”b. Point out the structure of possessives and ask the students to find more examples in Text A.2. Explain the rules and usage of possessives. (5 min.)Exercise1. Ha
33、ve the students read the story and complete the passage using possessives. (5 min.)2. Have the students check their answers in pairs and give assistance if necessary. (5 min.)Key to Grammar Exercise1. Pauls computer2. cats tail3. The printer of his computer /His computers printer4. Harrys house5. ev
34、eryones name6. guests addresses7. next door neighbors daughter8. back of the house9. back door key / key to the back door10. kitchen window11. mans voice12. someones handText B 1. Have the students think about the motivations for someone to do a particular job. (5 min.)2. Have the students open thei
35、r books and go through the new words and expressions following the text. Then listen to the recording of the new words and expressions. (15 min.)3. Have the students listen to the recording of the text, and then have them read the text and discuss what they find difficult to understand. (25 min.)Inf
36、ormation for ReferenceWork motivations or work values: Steady income with good benefits Respect and recognition Friendly fellow workers Pleasant physical surroundings Flexible hours Leaving my mark on the world Chance to use my own ideas Working for a cause Opportunity to learn new things Working wi
37、th people Working with machines Spirit of competition Working as part of a team Chance for advancement Vocational FocusKnowing the Organization of Your CompanyHave the students learn about the organization of a company. (90 min.)Step 1 Have the students review what they have learned in Getting Ready
38、 and then look at the chart and guess what the missing names are. And then listen to the recording and fill in the names.Listening script of Step 1 & Step 2Hello, everyone. Welcome! Im Amy, and Im the Personnel Manager. Each of you received a copy of the company organization. Let me show you how the
39、 company is organized. The company is run by the CEO the Chief Executive Officer, and he is the biggest boss of the company. Our company is divided into six departments, each in the charge of a director who reports to the CEO directly. The departments are: HR, Finance, Production, Marketing, Sales a
40、nd IT. The departments are divided further into sub-departments, and each sub-department has a manager, who reports to the department director. First, lets look at HR. HR is divided into Personnel and Training. Personnel is responsible for recruitment, salaries, bonuses and so on, and Training looks
41、 after our training and development. Then we have Finance, whose department director is called the CFOChief Finance Officer. Finance is divided into two areas Accounts and Controlling. Accounts deals with all the financial reports, including the companys income and expenses. And Controlling makes su
42、re everything runs in good order and condition. Then lets see Production. It is the biggest department and it has four sub-departments. The Factory is where our products are manufactured. Purchasing is responsible for buying new materials and equipment. Theres R&D, which is in charge of testing new
43、products, and theres also Logistics, which stores and transports our products. The next department is Marketing. It has three sub-departments: Market Research, Advertising and PRPublic Relations.Then comes Sales Department. Its made up of two parts: Sales and Customer Service.Finally, we have IT Dep
44、artment, which looks after all our computers, and makes sure the Internet works well.Key to Step 11. Finance 2. Production 3. Sales4. Training 5. Controlling 6. Purchasing7. Logistics 8. Market Research 9. Advertising10.Customer ServiceStep 2 Have the students fill in the blanks first according to w
45、hat they have learned about prepositions and then listen to the recording to check their answers.Key to Step 21. into 2. of 3. for 4. with 5. of 6. afterStep 3 Have the students fill in the blanks based on what they have learned in Step 1 and Step 2, and then check their answers.Key to Step 31. Pers
46、onnel 2. Finance, Accounts 3. Production, Logistics4. HR, Training 5. Sales, Customer ServiceStep 4 Have the students first look at the example presentation and then write a presentation of their own. Step 5 Have the students review the chart in Step 1 and then make a simple organization chart for the department or school they are studying in. Skill Focus Listening and Speaking
