1、SETTINGUPTINYWORLDCHILDRENSTOYSTOREPROJECTSUBMITTEDTOMRMANAGERPERSONALBUSINESSDEPARTMENTPINGZHOUBRANCHOFFICEBANKOFCHINAPREPAREDBYTEL13X2X77X49XEMAIL3X924X47XQQCOMDATENOVEMBER20,2014TABLEOFCONTENTSINTRODUCTION1OPPORTUNITIES2STRENGTHS2PREMISES2FACILITIES2SERVICE3COSTBREAKDOWN34BENEFITS4SCHEDULE5RISKAN
2、DMANAGEMENT5CONCLUSION5APPENDICES1ANALYSISOFTHEBUSINESS672CUSTOMERPROFILES83FOCUSGROUPS94SWOTANALYSIS105SMART116ACTIONPLAN127ACTIVITYCHART13148COSTSBREAKDOWN15169RISKANALYSISANDMANAGEMENTPLAN1710LOGICALFRAMEWORKOFTHEPROJECT18191PROPOSALFORSETTINGUPTINYWORLDCHILDRENSTOYSTOREPROJECTINTRODUCTIONCHINESE
3、ISACOUNTRYWITHALARGEPOPULATION,ANDTHEBIRTHNUMBERBASEISTHEREFORELARGETHENUMBEROFCHILDRENANDBABIESUNDERTHEAGEOF14ISCLOSETO3HUNDREDMILLION,WHICHACCOUNTSFORALMOST25OFTHEPOPULATIONINCHINAACCORDINGTOTHECITYBUREAUOFSTATISTICS,THEREARE25MILLIONCHILDRENINTHECITYOFSANSHAN,CONSTITUTINGALARGEGROUPOFTOYCONSUMPTI
4、ONCHILDRENMAKEUPALARGEGROUPOFTOYSCONSUMPTIONMORETHAN80OFPARENTSTHINKTHETOYISANIMPORTANTSOURCEOFCHILDRENSHAPPINESS,WHICHMEANSTHEYAREREADYTOINVESTINTOYSMOSTPARENTSDONOTALLOWTHEEXPENSEONATOYTOGOBEYOND100YUAN,THINKINGTHEREISNONEEDTOBUYTOOEXPENSIVEONEBECAUSETHECHILDRENWILLTHROWITAFTERPLAYINGITFORAMOMENTT
5、HEYOFTENHAVEALIMITEDCAPACITYOFECONOMYHOWEVEROTHERPARENTSSAYTHEYMUSTBUYGOODQUALITYTOYSFORTHEIRCHILDREN,BECAUSETHECHILDRENOFTENLIKETOPUTITINTOTHEIRMOUTH,ANDTHEGOODTOYSCANENSURETHECHILDRENSSAFETYTHETOYSHAVESIGNIFICANTPRICEDIFFERENCESINTHEMARKETSOWEDONTHAVETOCHOOSETHEMOSTEXPENSIVE,BUTAREASONABLEONEFORCH
6、ILDRENWEPLANTOSETUPTINYWORLDCHILDRENSTOYSTOREINSANSHANDISTRICTBETWEENSANSHANPRIMARYSCHOOLANDKINDERGARTENACCORDINGTOCOMPREHENSIVEMARKETINGRESEARCH,THENEWTOYSTOREWILLSURELYOFFERGOODQUALITYPRODUCTSANDEXCELLENTSERVICESTOSATISFYTHECUSTOMERSNEEDS,INCREASINGTHEREVENUESANDPROFITANDIMPROVINGTHEFINANCIALSITUA
7、TIONBYCOLLECTINGINFORMATIONANDINVESTIGATINGTHEMARKETWEHAVELEARNEDABOUTPEOPLESNEEDS,COMPLAINTSANDSUGGESTIONSSOADECISIONHASBEENMADEAFTERCAREFULCONSIDERATIONOPENINGATOYSTORETHATOFFERSVARIOUSTOYSWHICHCANMEETALLKINDSOFCHILDRENNEEDS,WHILETHEPRICEISREASONABLETHESTOREWILLBEMOREPOPULARAMONGTHECHILDRENANDPARE
8、NTSTHELOCATIONISQUITEGOOD,WHERETHEREISAHEAVYFLOWOFCHILDREN,WHOWILLBEOURPOTENTIALCUSTOMERSINADDITION,THEREAREMANYOTHERADVANTAGES,SUCHASTRANSPORTATION,BUSINESSATMOSPHERE“SERVEYOU,SATISFYYOU”ISOUREVERLASTINGTENETWEWILLTRYOURBESTTODOWELLINEVERYASPECT2FINDINGSOPPORTUNITIESTHETOYSSTOREISINURBANAREAS,COVER
9、INGANAREAOFABOUT80SQUAREMETERS,WEHAVETHEFOLLOWINGFAVORABLEOPPORTUNITIESONLYONETOYSSTOREINSANSHANAREASALOTOFCHILDRENLIVINGAROUNDTHEPREMISESLOTSOFCHILDRENPLAYINGINTHEPARKASTEADYSUPPLYOFTOYSSTRENGTHSIHAVE3YEAREXPERIENCEINCHILDRENSTOYSSHOPAND5YEAREXPERIENCEINMARKETINGTRANSPORTATIONISVERYCONVENIENT,BECAU
10、SEOFITSLOCATIONTHESHOPISLOCATEDBETWEENTHESUPERMARKETANDTHEKINDERGARTEN,THEPLAYGROUND,ANDTHEREISAHIGHFLOWOFCUSTOMERTRAFFICTHEREISLARGEPARKINGLOTNEARBYTHEREAREALOTOFCHILDRENAROUNDTHEPREMISESWEWILLBEABLETOPURCHASETOYSDIRECTLYFROMTHEFACTORYWHICHWILLGUARANTEETHEQUALITYOFPRODUCTSPREMISESWEPLANTOSETUPCHILD
11、RENSTOYSTOREINSANSHANDISTRICTBETWEENSANSHANPRIMARYSCHOOLANDKINDERGARTEN,ANDHAVETHEFOLLOWINGFEATURESPEOPLECANGETGREATPRICESANDQUALITYINOURSTORETHEROOMISSPACIOUSANDITCOULDALLOWCHILDRENTOPLAYTHEREAREALOTOFCHILDRENAROUNDTHEINTERIORDECORATINGISFASHIONABLEANDCOMFORTABLEFACILITIESONECOMPUTERONETELEPHONE/FA
12、XONEPRINTERDESKANDCHAIRSSOMEREPAIRTOOLS3SERVICEWEWILLOFFERSERVICESACCORDINGTOTHEREQUIREMENTSANDSUGGESTIONOFOURCUSTOMERSTHENEWSERVICESAREMAINLYASFOLLOWSOFFERCUSTOMERSMORECHOICESWITHDIVERSESTYLESANDITEMSPROVIDEFREEDELIVERYANDCASHONDELIVERYTOLOCALCONSUMERSREPAIRANYNONINTENTIONALDAMAGEWITHINONEMONTHFREE
13、OFCHARGEALLOWFLEXIBLEPAYMENTSEITHERBYCASHORBYCREDITCARDSCOSTBREAKDOWNRENTALCOSTTHESITEOFSHOPWOULDCOSTRMB30,000TORENTEACHYEARDECORATINGTHEPURCHASEOFDECORATINGMATERIALSANDTHELABOURCOSTSWOULDREACHRMB35,000ITEMNAMEPRICERMBLABORCOST16,000FLOOR6,000CEILING1,500CEMENT500WOOD1,500LIGHTSSTARTTHEBUSINESS15COS
14、TBREAKDOWNACCORDINGTOTHEBUDGET,ABOUTRMB165,000YUANWILLBEINPUTFORTHEPROJECTEXPENSESFORSPECIFICITEMSARELISTEDASFOLLOWSRENTALCOSTTHESITEOFSHOPWOULDCOSTRMB30,000TORENTEACHYEARDECORATINGTHEPURCHASEOFDECORATINGMATERIALSANDTHELABOURCOSTSWOULDREACHRMB35,000ITEMNAMEPRICERMBLABORCOST16,000FLOOR6,000CEILING1,5
15、00CEMENT500WOOD1,500LIGHTS2STARMYOWNBUSINESSSTAFFANDCUSTOMERSOPINIONSSURVEYSUGGESTIONSFROMDIFFERENTCONSUMERSTHEMARKETANDBUSINESSANALYSISAREOBJECTIVEANDCONSTRUCTIVEPURPOSEOROBJECTIVES1TOIMPROVETHECOMPETITIONOFTHESHOP2THEREVENUESANDPROFITWILLINCREASEBY25AND30RESPECTIVELYINTHEFOLLOWINGYEARS3THETURNOVER
16、CANREACHRMB300,000ANDTHENETPROFITWILLBERMB108,000INTHEFIRSTYEARREVENUEANDPROFITFIGURESINCREASEDNUMBEROFCUSTOMERS,STABLECONSUMPTIONGROUPFINANCIALRECORDSESTABLISHEXCELLENTREPUTATIONTHATTHELANDLORDKEEPSTOTHETERMOFTHELEASEOFTHEPREMISESOUTPUTS1OFFERUNIQUESERVICES2THEPREMISE3AFUNCTIONINGGROUPOFBUSINESSCON
17、SULTANTEXISTENCEOFNEWSHOPSERVICESOPERATIONALANDINREGULARUSEREGULARADVICEONSERVICESANDSTOCKCUSTOMERSOPINIONTOTHESERVICEOBSERVATIONSHOPRECORDSTHATTHENEWSALESSTAFFARECOMPETENTANDHONEST19ACTIVITIES1NEGOTIATEWITHTHELANDLORD2DESIGNANDLAYOUTTHENEWSHOP3ORDERNEWFURNITUREANDEQUIPMENT4INSTALLEQUIPMENT5RECRUITA
18、NDTRAINNEWSTAFF6HOLDOPENINGCEREMONY1SIGNTHECONTRACTSWITHLANDLORDANDSIGNEDRENTAL2DESIGNSGIVENTOCONTRACTORS3ORDERPLACEDANDPRODUCTS4JOBOFFERSMADE；5SIGNTHECONTRACTSANDTRAINTHEM6PROMOTETHEOPENINGOFTHESHOPACTIONPLANOFDIARY1THEREARENOINTERRUPTIONSANDDELAYSTODECORATETHESHOP2THECONTRACTORUSESGOODQUALITYMATER
19、IALS3THEREARENODELAYSTOTHEDELIVERYOFTHEPRODUCTSFROMTHECONTRACTORINPUTSSTAFFONESALESPERSONANDONEMAINTENANCEWORKEREQUIPMENTCOMPUTEOFFICEFURNITUREREPAIRTOOLSFINANCIALTOTALRMB200,000INVESTMENTWORKCONTRACTSEQUIPMENTINUSERMB100,000FROMMYSAVINGSRMB100,000LOANFROMTHEBANKRMB50,000LOANFROMMYPARENTSPAYROLLSINVOICESBANKACCOUNT1QUALIFIEDSTAFFARERECRUITED2ORDEREDEQUIPMENTISSUITABLEFORPURPOSESANDDELIVEREDANDINSTALLEDONTIME3THEBANKWILLBEWILLINGTOLENDTHEMONEY
