1、英语：Unit10 MoneyLesson 4 Advertisements 教案（北师 大版必修 4） 一、 教学内容分析 （Analysis of Position and content） 1、本课是阅读课, 重点培养学生的阅读能力，是本单元中的重点。 2、在理解本课的基础上，可以更好的接受下一课对语言知识点的学习。 二、学生学习情况分析 高中英语新课程标准明确指出：“高中英语课程要有利于学生优化英语学习方法，使 他们通过观察、体验、探究等积极主动的学习方法，充分发挥自己的学习潜能，形成有效 的学习策略，提高自主学习的能力。” 根据高中英语新课程标准要求，结合我班学生英语基础与能力较弱的
2、实际，本课时 我把阅读课文作为整体处理的同时，把每个教学环节所设计的问题和任务区分出高低不同 的层次，由浅入深，循序渐进，使每个教学环节尽量符合多数学生的认知水平，力争全班 绝大多数同学都能积极参与课堂活动。通过“任务型”活动培养学生 “跳读”、“ 寻读”、“定 位”、“推理归纳” 等阅读方法以及描述、讨论等组织语言、运用语言的能力。 三设计思想 课堂教学方法的选择是课堂教学效率高低的关键。科学的学法指导是智能发展目标得以实 施的重要途径。现根据教师本人的自身特点和泉州现代中学高一年段的实际教学条件，结 合本课的教学内容：advertisements，概述教学过程中拟实践的教育理念、教学原则、
3、教学 方法。在本课教学中，我突出以阅读为主线，兼顾结构，适当拓展。从以下几方面体现了 英语新课程的理念。 1、演示法： 把制作的课件、图片等显示给学生看，便于学生对微观知识的把握，并从旧知识中获得启 迪，从而达到解决问题的目的。 2、任务驱动教学法： 将所要学习的新知识隐含在一个或几个问题之中，学生通过对所提的任务进行分析、讨论， 并在老师的指导和帮助下找出解决问题的方法，最后通过任务的完成而实现对所学知识的 意义建构。以“任务型” 教学作为课堂教学设计之理念，具体采用分层次教学法和交际教学 法。学生通过表演、听说等各种语言形式来学习和掌握语言，实现目标，感受成功。 3、英语教学和情感教育的有
4、机结合。 在本节课中，教师除了营造宽松气氛，给予学生展示成功的平台外，处处鼓励学生运用自 主学习、合作学习和探究学习等新的学习方式，以形成积极的学习态度，促进语言实际运 用能力的提高。这是实施新课程最为核心和关键的环节。 4、利用现代教育技术，拓宽学生学习和运用英语的渠道。对于“广告”这一主题的挖掘，让 学生在课外通过多种渠道获得更多有关非语言交际手段的知识，激发学生自主探究的兴趣。 而运用多媒体辅助教学，更体现了课堂教学的大容量、多信息、高效率的优越性，进而达 到启发学生的英语思维，发展交际能力的理想教学效果。 四、教学目标 新课标提出：英语课程的学习，既是学生通过英语学习和实践活动，逐步掌
5、握英语知识和 技能，提高语言实际运用能力的过程；又是他们陶冶情操、拓展视野、丰富社会经历、开 发思维能力和提高人文素养的过程。本课所有的语言知识和语言技能都是围饶“广告”这一 中心主题而设计的。因此，我把本课的教学目标确定为： 1 语言知识与技能目标： 1）熟练掌握与“广告” 话题相关的常用词汇及主要语言表达形式。 2) 帮助学生了解不同时期的广告,对广告有不同的理解. 3) 通过帮助学生完成快速阅读、精读等练习来进一步理解文章的细节， 提高学生的阅读能力。 4）学生之间能交流、合作，共同就 given topics 较好地完成一些开放性话题。 2 情感态度与文化意识目标 1) 在有趣的主题激
6、励下，师生互动，生生互动，调动学生的学习兴趣，加强教师的亲和力， 增进彼此的了解与沟通，充分发挥情感教学的优势。 2）让学生在共同完成一些交流、表演等任务的过程中，加强团体协作意识。 3. 过程与方法 自上而下的阅读模式；发现式的语法学习；小组合作的体验式，探究式的写作学习； 五、教学重点和难点 说明教学过程中的重点和难点内容。 1、培养学生的阅读策略，使其形成预测，略读和跳读的能力。但学生有可能在深层理解的 问题上有困难。 2、掌握与课文有关的词汇，表达法和句型，并运用到口头和书面表达中去。 3、如何提高学生的阅读能力,并帮助学生解决本课的一些困难句型，以便让他们很好的理 解文章。如： 1）
7、A lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. 2) Modern advertisements must stand out in a world of full of competition by combing the highest standards of design with ideas linked to the products to make them more at
8、tractive. 六、教学过程设计 1、总体思路 本课的教学设计围绕培养学生初步读写文章的能力和发展学生的语言运用能力展开，采用 多媒体辅助教学，以此来创设良好的教学情境，优化教学过程，促进学生思考，采用教师 指导，学生观察、体验、探索的方式，启发学生自主理解文本内容，探究和领悟所学文章 的语言特点与篇章结构。利用小组收集材料的方式形成对关注广告的兴奋点，展开有信息 沟的讨论介绍。自然过渡到写作，把总结出的语言知识和语言结构运用到口语和写作中去。 2、教学过程。 新课标提出：根据高中生的认知特点和学习发展的需要，在进一步发展学生基本语言 运用能力的同时，着重提高学生用英语获取信息、处理信息和
9、分析、解决问题的能力，为 他们进一步学习和发展创造必要的条件。依据教材内容的编排，我把本课的教学过程分为 五大部分，九个小步骤来完成 The Analysis of Teaching Process Before class, let students listen to a song : 王力宏-im lovinit (全球麦当劳广告主题曲).mp3 设计说明 本环节以上课听歌的形式让学生在听觉上受广告的魅力，为学生随后接确广告这一主题做 一个很自然的铺垫。 Step 1 - - - Organization 1. Exchange greetings with the Ss. 2. Dut
10、y report: It is between two students. They are having a dialogue. 设计说明 I think duty report is a long-term and essential part of daily teaching. It is a good opportunity for Ss to practice their listening and spoken English. Pre-reading 设计说明 Since the students are familiar with this topic, the teache
11、r will arouse their interest about the topic by free talk with some key words given. Also some background information of the topic are provided in the form of pictures and passage Step 2 - - - Warming up Pair work: Work in pairs and discuss the following questions 1) Can you think of some advertisem
12、ents you have seen? 2) Where have you seen advertising? 3) What do you think of the design of the advertisements? 4) When you buy something, will you be affected by advertisements? Provide the students with some key words for help: A) cheap, convenient, easy, expensive, practical, reliable, useful,
13、useless B) Ads on the bus, ads in the newspaper, ads in a magazine, Ads on the billboards, ads in the shop windows, ads on the radio Step 3 - - - Leading in: 设计说明 The step of leading in is to let the students know the ads visually Show the students various kinds of advertisements and ask the student
14、s to make comment on them with an example given 1. Ask: Before class, you listened to a song, who can tell me where you can often hear the song? ( McDonalds ) As you can see, songs can make us enjoy the life, they also can help to advertise for the products. 2. Ask: Where can you see the advertiseme
15、nts? Sow different answers in the screen. 3. Let students enjoy some advertisements and a TV advertisement Step 4 Discussing and Talking ( Task 1 ) Task 1 : What do you think of these products? 1. Show the picture of electric toothbrush, laptop computer, mobile phone, MP3, e-dictionary, radio alarm
16、clock 2. Give them an example to help them discuss the topic Example: I think electric toothbrushes are not very practical, but it is helpful. 3. Ask some students to talk about the pictures shown on the screen. While-reading Step 5 Skimming ( Task 2 ) 设计说明 This step is intended to train the student
17、s ability to read for general idea, and the students should go over the text quickly to get a general idea ) name of the product price 1 Remote headphones 2 Mini camera 3 Earplug earrings 4 feline floor cleaners Step 6 Scanning (Task 3 ) Remote Headphones (1) no wires; (2) can listen to _/TV up to _
18、 metres away; (3) go through glass,_and_; (4) _sound; (5) _value. Read the text and note down the advantages(优点）of each product. Mini Camera 1) no _ than a credit card; (2) It is _ and very _; (3) easy to _ ; (4) has an automatic _ and _; (5) made from an _ and _ material. (6) not _. Special Jewelle
19、ry For Your Ears: (1) They are gold and _; (2) also _ in many_; (3)a _ at 19.50 Step 7 Form a Layout (Task 4 ) Material: be made from The advantages The Price / How you can get it Give students several minutes to read the advertisements about Feline Floor Cleaners. Then ask them to fill in the layou
20、t of the advertisement. Post Reading Step 8 Writing (Task 5 ) 1. Give a model advertisement to help students to write an advertisement. Give some useful words and phrases to help them Material: be made from an attractive and strong material, good quality material glass, gold, silver, plastic, wood,
21、nylon, metal The advantages Convenient, reliable, attractive, useful, practical, amazing, brilliant satisfying, perfect, modern , relaxing, exciting, automatic, cheap The Price / How you can get it It is a bargain at only , special offer for only It is excellent value at 2. An Model advertisement ab
22、out an alarm clock Are you often late for school? Now, never! Here is the perfect solution. The alarm clock is reliable, it is easy to use. Just set the time and the alarm, you dont worry about a thing. Just go to sleep! It is made from attractive and strong material, it is not expensive. It is a ba
23、rgain at only 9,88 3. Let students work in groups of four, discussing how to write an advertisement about a second- hand Mp3. They could use the words and phrases provided on the screen. If one group finishes writing their advertisement, they can walk around the classroom to advertise their second-h
24、and MP3 4. Ask some groups to come to the front, advertise their second-hand MP3 to the class. Then ask them which group is the best advertiser. Step 8 Homework Design an advertisement. Think over a question “What is the necessary information of an advertisement” and design an advertisement with the
25、 answer. options: 1. Pair work: ideas sharing 2. Group work: differences; similarities; passage presentation 3. Individual work: outline; draft; editing; final writing Assessment Do you have a general idea of the four advertisements now? Are you familiar with the new words now? Do you know the necessary information of an advert? Are you active in the class? What problems did you have in reading ? What help do you need from the teacher?
