1、试卷第 1 页，总 10 页 聊城市华阳中学 2012-2013 学年上学期高三第一次调研考试 英语试题 考试时间：100 分钟 第 I 卷（选择题） 一、单项选择 1The development of industry has been _ gradual process throughout _human existence, from stone tools to modern technology. A. /, the B. the, a C. a, / D. a, a 2No matter how bright a talker you are, there are times w
2、hen its better _ silent. A. remain B. be remaining C. having remained D. to remain 3 _ all the animals Ive ever had, these two dogs are the most sensitive to the spoken word. A. From B. Of C. For D. With 4I think Tom, as the head of a big department, should either study regularly or _his job. A. qui
3、ts B. to quit C. quitting D. quit 5Anyway, I cant cheat him-its against all my _. A. emotions B. principles C. regulations D. opinions 6 The good thing about children is that they _ very easily to new environments. A. adapt B. appeal C. attach D. apply 7Brown said he was by no means annoyed; _, he w
4、as glad to be able to make himself clearly understood. A. all in all B. for one thing C. on the contrary D. by the way 8-I havent got the reference book yet, but Ill have a test on the subject next month. -Dont worry. You _ have it by Friday. A. could B. shall C. must D. may 9Mike was usually so car
5、eful, _ this time he made a small mistake. A. yet B. still C. even D. thus 10-Im going to San Francisco for a couple of days. -_. I wish I could get away for a while. A. It doesnt matter B. I cant agree more C. I really envy you D. Forget it 二、完型填空 Everyone in business has been told that success is
6、all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of 试卷第 2 页，总 10 页 beating off the competition, negotiating prices, se
7、curing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business- 44 that the customer remains a customer. 45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been
8、estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to these l
9、ost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent. In the US, Dominos P
10、izza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely
11、to tell about their bad experience). The logic behind cultivating customer 56 is impossible to deny. “In practice most companies marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield Universitys School of Management. “Research sugges
12、ts that there is a close relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers a
13、lso makes it 60 for competitors to enter a market or increase their share of a market.” 11A. in particular B. in reality C. at least D. first of all 12A. emphasize B. doubt C. overlook D. believe 13A. tend to B. contribute to C. appeal to D. devote to 14A. denying B. ensuring C. arguing D. proving 1
14、5A. Moving B. Hoping C. Starting D. Failing 16A. average B. ordinary C. normal D. usual 17A. markets B. tastes C. prices D. expenses 18A. cultural B. social C. financial D. economical 19A. Cutting up B. Cutting through C. Cutting in D. Cutting down 20A. promise B. plan C. mistake D. difference 21A.
15、cost B. opportunity C. profit D. budget 22A. worthy B. worth C. value D. price 23A. service B. delivery C. order D. 试卷第 3 页，总 10 页 promotion 24A. as a result B. on the whole C. in conclusion D. on the contrary 25A. huge B. potential C. extra D. reasonable 26A. beliefs B. loyalty C. interest D. habit
16、s 27A. altering B. understanding C. keeping D. attracting 28A. Established B. Assumed C. Respected D. Unexpected 29A. Sensitive B. friendly C. flexible D. agreeable 30A. unfair B. convenient C. difficult D. essential 三、阅读理解 Homestay provides English language students with the opportunity to speak En
17、glish outside the classroom and the experience of being part of a British home. What to Expect The host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to
18、 take an interest in your physical and mental health. Accommodation Zones Homestays are located in London mainly in Zones2,3 and 4 of the transport system. Most hosts do not live in the town center as much of central London is commercial and not residential（居住的）.Zones3 and 4often offer larger accomm
19、odation in a less crowed area. It is very convenient to travel in London by Underground. Meal Plans Available Continental Breakfast Breakfast and Dinner Breakfast, Packed Lunch and Dinner Its important to note that few English families still provide a traditional cooked breakfast.Your accommodation
20、includes Continental Breakfast which normally consists of fruit juice, cereal (谷物类食品), bread and tea or coffee. Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by desert, fruit and coffee. Frien
21、ds If you wish to invite a friend over to visit, you must first ask your hosts permission. You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy. Self-Catering Accommodation in Private Homes Accommodation on a room-only basis includes shared
22、 kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and is more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practice Eng
23、lish at home 试卷第 4 页，总 10 页 quite as much. 31What can be inferred from Paragraph3? A. Zone 4 is more crowded than Zone 2. B. Hosts dislike travelling to the city centre. C. The business centre of London is in Zone1. D. Accommodation in the city center is not provided. 32According to the passage, wha
24、t does Continental Breakfast include? A. Dessert and coffee. B. Bread and fruit juice. C. Fruit and vegetables. D. Centre and cold meat. 33Why do some people choose self-catering accommodation? A. To experience a warmer family atmosphere. B. To enrich their knowledge of English. C. To enjoy much mor
25、e freedom. D. To entertain friends as they like. Book 1 Elixir written by Eric Walters Twelve-year-old Roth becomes a friend of DrBanting and his assistant, MrBest, who are in search of a cure for diabetes （糖尿病） She finds herself torn between her sympathy for the animals being experimented on and he
26、r friendship with Banting and Best Book 2 George Washingtion Carver written by Elizabeth Macleod Meet the “Peanut（花生）Specialist”, George Washington Carver, the inventor and professor who made over 325 products out of peanutsThrough his agricultural research, he also greatly improved the lives of cou
27、ntless black farmers in the southern United StatesSee also Macleods Albert Einstein: A Life of Genius. Book 3 The Inuit Thought of It: Amazing Arctic Innovations written by Alootook Ipellie perhaps you are a poor speller or cannot add up a column of figures. It is better to face any weakness than to
28、 pretend they do not exist. Your school record, for instance, may not be too good, yet it is an important part of your background. You should not be apologetic(认错的) about it but instead recognize that you will have a chance of a fresh start at work. 41What is the passage mainly about? AThe importanc
29、e of working hard at school. BChoosing a career according to ones strengths. CHow to face ones weakness. DThe value of school work. 42The writer thinks that a student to have a part-time job is probably _. A. a good way to find out his weak points B. one of the best ways of earning extra money C. of
30、 great use for his work in the future D. a waste of time he could have spent on study 43From the passage we learn that if a students school performance is not good, he _. Ashould pay more attention to learning skills and developing abilities Bwill be regretful about his bad results Cmay also do well
31、 in his future work Dshould restart his study in school 44From the last paragraph we know one should _. Amake full use of ones own weak points Bstudy harder for a new school record Capologize for ones own school record Dface ones own weak points bravely Spring is the time to go out and enjoy the wea
32、ther and sceneryHere are some events to attend in March of 2012 in Oregon! Oregon Country Fair（OCF）, 9 am to 7 pm on March 8 - 10 OCF first started in 1969, and its blossomed into an outstanding example of what a non - profit should be. OCF is an event of shopping interest rates, which may vary slig
33、htly; the number and range of outlets（经销店）, though most cards cover major garages, hotels, restaurants and department stores; and of course, what happens if your card is lost or stolenA credit card thief may be sitting on a potential goldmine particularly if there is a delay in reporting the loss of
34、 the card However, if used wisely, a credit card can cost nothing, or at least help to tide you over a period of financial difficulty 49The hotheaded are people who _ 试卷第 9 页，总 10 页 Aspend more money than they have Bspend less money than other people Csave money Dmake money 50The disadvantage of cre
35、dit cards is _ Ato enable you to buy things without carrying large amount of cash Bto encourage people to spend more money Cto be always useful in emergencies Dto help people tide over a period of financial difficulty 51Deciding on a particular credit, you do not have to consider _ Athe amount of cr
36、edit granted Bthe number and range of outlets Cthe possibility of loss of money Dthe department stores where you are going to use your credit cards 52The underlined words in the last paragraph probably means _ Afloating with the tide of Bgoing through a difficult period of Crising and falling with t
37、he tide of Dattempting to go against the tide of 试卷第 10 页，总 10 页 第 II 卷（非选择题） 四、单词拼写（共 10 小题；每小题 1 分，满分 10 分） 53She took a years leave of a_ from her job. 54Sunshine is b_ to plants. 55She was a_ because her boyfriend didnt not send short messages to her. 56In our school, every student has free a_ t
38、o the library. 57Why has your fellow students a_ changed towards you? 58One morning his stepmother a_ him to school, which seldom happened and moved him a lot. 59There is no need for you to have s_ for those kids, as they are all wrongdoers 60David felt very e_ when he found he didnt have enough mon
39、ey to pay for the dinner before his friends. 61His mother is an e_ lady, who has had a good education and is always dressed in the latest Paris fashion. 62To the s_ of his parents, Li Feng was admitted into Hong Kong University this September. 五、书面表达 63假如你是一名高三学生，经常为看电视的事跟妈妈闹意见，今天你跟妈妈达成一 致。请根据以下表格的内
40、容，以 An Argument 为题为英语广场写一篇 100 字左右 的英语短文。 母亲 儿子 高三学习任务重， 看电视浪费时间。 学习一天很疲劳，看电视可以放松一下。 自制力差。 看电视可以增长知识，了解国际国内大事，紧跟时代。 久看电视会影响视力。 平时不准看电视，但在周末允许看新闻、文艺、体育或科普类节目。 注意：1、要包含表格中的内容，但不要逐句翻译。 2、可以适当增添合乎情理的过渡性语言。 HLLYBQ 整理 供“高中试卷网（http:/sj.fjjy.org） ” 11 参考答案 1C 【解析】考察冠词。第一空是泛指工业的发展是一个逐渐发展的过程，第二空的 human existe
41、nce 是一个抽象的意义，故使用零冠词。故 C 正确。 2D 【解析】考察形式主语。It 是形式主语，真正的主语是 to remain silent.句意：无论你是一个多 么聪明的人。有很多时候保持沉默都是最好的。 3B 【解析】考察介词。根据上下文的意思可知是指在我所拥有的所有动物里。这里所用的介词表示所 属关系，故 of 正确。 4D 【解析】考察固定用法.eitheror要么要么,这是一个表示选择关系的短语。本题是放在情 态动词后面，所以都使用动词原形。故 D 正确。 5B 【解析】名词辨析。A 情绪；B 原则；C 规则；D 观点；结合句意可知 B 正确。句意：无论如何，我 不能欺骗他，
42、那是违背我的原则的。 6A 【解析】动词辨析。Adapt to 适应；appeal to 迎合，吸引；attach to 依附于；apply to 申请， 适用于；结合句意可知 A 正确。句意：关于孩子们的好的事情是他们很容易就适应新的环境。 7C 【解析】短语辨析。A 总共；B 一方面；C 恰恰相反；D 顺遍说一下；结合句意可知 C 正确。句意： Brown 说他绝不恼怒，恰恰相反他很高兴能让自己清楚的被理解。 8B 【解析】考察 shall 的特殊用法。Shall 表示允诺，强制，命令，法律条文规定要做的事情。本题 的 shall 表示允诺。句意：宾语担心，星期五之前你回拿到的。 9A 【
43、解析】考察连词辨析。根据上下文的意思可知是表示转折关系，只有 yet 表示转折关系 B 仍然； C 甚至；D 结果是；结合句意可知 A 正确。句意：麦克是如此的细心，然而这次他犯了一个小错。 10C 【解析】考察交际用语。前者说自己要去旧金山几天。 。后者说自己也想去，那么 C 项符合要求， 表示很嫉妒对方有这样的机会。 11B 12C 13A 14B 15D 16A 17A 18C 19D 20D HLLYBQ 整理 供“高中试卷网（http:/sj.fjjy.org） ” 12 21C 22B 23A 24A 25B 26B 27C 28A 29A 30C 【解析】文章讲述了很多公司把很多
44、精力放在了吸引顾客的方面却很少去关注如何留住老客户。文 章讲述了留住老客户的重要性。 11B 短语辨析。A 尤其；B 实际上；C 至少；D 首先；这里是指事实上，明智的话经常被忘记。 12C 代词辨析。这里是指这家公司忽视了另外一方面。 13A 上下文串联。管理者往往会变得忘乎所以。 14B 上下文串联。这里是指他们忘记了要保证顾客还是顾客。 15D 上下文串联。这里是指不能留住顾客和吸引顾客会让公司失去很多。 16A 形容词辨析。这里是指每个公司评价每年损失百分之 10-30 的顾客。 17A 名词辨析。这里是指在不断变化的市场上，这是常有的事情。 18C 形容词辨析。只有现在组织开始唤醒那
45、些失去的机会，并计算出经济的影响。 19D 上下文串联。一个公司失去的客户数量的减少可以产生很大的影响。 20D 固定词组。Make a difference 产生影响。解析同上。 21C 名词辨析。在美国的研究发现人数减少 5%(流失的)客户至利润 25 至 85%的升幅。 22B 上下文串联。一个普通的客户是价值 5000 美元以上的超过十年 23A 上下文串联。一位顾客接收质量差的产品或服务,在首次访问以后结果就再也不来了、 24A 上下文串联。解析同上、 25B 形容词辨析。是指这样会让公司损失潜在的利润。 26B 培养顾客忠诚背后的逻辑是无法否认的 27C 上下文串联。上文说很多公司
46、聚焦于吸引顾客，却忘记了要留住顾客，keep 表示留住。 28A 上下文串联。已经留住的顾客倾向于购买更多的，是可以预见的成本通常低于新客户提供服 务。 29A 这里指这部分顾客对于价格并不敏感。 30C 上下文串联。这里是指留住顾客让竞争对手很难进入你的市场。 31C 32B 33C 【解析】文章介绍了英国的 homestay 的一些情况。 31C 推理题。根据第三段 as much of central London is commercial and not residential（居住的）.可知在伦敦的 2,3,4 区有 homestay 的，但是在伦敦中心也就是伦敦 1 区， 也就是
47、商业区。 32B 细节题。根据 Your accommodation includes Continental Breakfast which normally HLLYBQ 整理 供“高中试卷网（http:/sj.fjjy.org） ” 13 consists of fruit juice, cereal (谷物类食品), bread and tea or coffee.可知 B 正确。 33C 推理题。根据. This kind of accommodation offers an independent lifestyle and is more suitable for the lon
48、g-stay student.可知选择这样的住宿方式的学生往往是喜欢自由的学 生。 34A 35C 36C 【解析】文章介绍了五本书。 34A 推理题。Book1 中的 She finds herself torn between her sympathy for the animals being experimented on and her friendship with Banting and Best可知她前后矛盾，非常痛 苦，故 A 正确。 35C 推理题。But it disappears on a test run with his two huge friends, King Herbert and Queen Certrude, in it 可知 King Herbert and Queen Certrude 是两只恐龙。 36C 细节题。根据第一本的 t
