1、本科毕业设计（20届）英语ANANALYSISOFLANGUAGEFEATURESOFENGLISHNEWSHEADLINESIACKNOWLEDGEMENTSIAMWHOLEHEARTEDLYGRATEFULTOALLWHOHAVEHELPEDMEDURINGMYWRITINGOFTHISTHESISTHEIRKINDNESSANDADVICEHAVEMADETHISWORKPOSSIBLEIWISHTOEXPRESSMYSINCEREGRATITUDETOMYSUPERVISORCHENZHILIE,WHOCLOSELYREADANDPOLISHEDTHEEARLYDRAFTOFMYTHE
2、SIS,ANDGENEROUSLYGAVEMEINVALUABLECRITICISMANDENCOURAGEMENTHISEFFECTIVEADVICE,SHREWDCOMMENTSANDQUICKCORRECTIONSHAVEKEPTTHETHESISINTHERIGHTDIRECTIONIALSOOWEMUCHGRATITUDETOPROFESSORYANGJIE,PROFESSORSHENYUGANG,ANDMANYOTHERS,FROMWHOSETHOUGHTSTIMULATINGLECTURESANDHELP,IHAVELEARNEDALOTTHEYHAVEIMPROVEDMEINL
3、ANGUAGEANDINRESEARCHMETHODOLOGYANDHAVESHOWNMEINTOTHEFASCINATINGWORLDOFENGLISHLANGUAGEIWOULDALSOLIKETOEXTENDMYGRATITUDETOMYCLASSMATESANDFRIENDS,WHOGENEROUSLYGAVEMETHEIRENCOURAGEMENTLASTBUTNOTLEAST,THISTHESISISDEDICATEDTOMYDEARANDLOVELYPARENTS,WHOSETENDERSUPPORTANDDEEPAFFECTIONHAVEACCOMPANIEDANDWILLCO
4、MPANYMEFOREVERIICONTENTSACKNOWLEDGEMENTSICONTENTSIIABSTRACTIV摘要VOUTLINEVI1INTRODUCTION02LITERATUREREVIEWOFTHELINGUISTICSTUDYOFNEWSHEADLINE121OVERSEASRESEARCHESONNEWSHEADLINES122DOMESTICRESEARCHESONNEWSHEADLINES23PROFILESOFENGLISHNEWSHEADLINES331DEFINITIONOFNEWSHEADLINES332FUNCTIONSOFNEWSHEADLINES432
5、1TOSUMMARIZETHENEWSCONTENT4322TOADVERTISEORSELLTHENEWS5323TOEXPRESSTHEEVALUATIONOFNEWS533CLASSIFICATIONSOFNEWSHEADLINES6331CLASSIFICATIONACCORDINGTOTHENATUREOFHEADLINES6332CLASSIFICATIONACCORDINGTOTHEFORMSOFHEADLINES74LANGUAGEFEATURESOFENGLISHNEWSHEADLINES941LEXICALFEATURESOFNEWSHEADLINES9411SHORTWO
6、RDS9412VIVIDVERBS11413NEOLOGISMS1142GRAMMATICALFEATURESOFNEWSHEADLINES12421TENSE13422VOICE14423OMISSION14424PUNCTUATION1543RHETORICALFEATURESOFNEWSHEADLINES16III431ALLITERATION16432METAPHOR16433PUN17434ANTITHESIS185CONCLUSION19WORKSCITED21IVABSTRACTWITHTHEDEVELOPMENTOFMASSMEDIAANDTHEENHANCEMENTOFCUL
7、TURALEXCHANGEBETWEENCHINAANDWESTERNCOUNTRIES,CHINESEREADERSHAVEMOREACCESSTOAUTHENTICENGLISHNEWSFORMNEWSPAPERANDMAGAZINESINENGLISHSPEAKINGCOUNTRIESANEWSPAPERSTORYORREPORTISUSUALLYCOMPOSEDOFTHREEPARTSTHEHEADLINE,THELEADANDTHEBODYOBVIOUSLY,AHEADLINEISANINDISPENSABLECOMPONENTOFANEWSSTORY,WHICHPLAYSANIRR
8、EPLACEABLEROLETHEREFORE,NEWSHEADLINEISDRAWINGMOREANDMOREATTENTIONINTHESTUDYOFMASSMEDIATHISTHESISWILLBECONSTRUCTEDBYTWOPARTSTOANALYZETHEFEATURESOFENGLISHNEWSHEADLINESSPECIFICALLYSPEAKING,THEDEFINITION,REQUIREMENTS,FUNCTIONS,ANDCLASSIFICATIONSAREPRESENTEDINTHEFIRSTPARTINTHESECONDPART,THELANGUAGEFEATUR
9、ESOFENGLISHNEWSHEADLINESINDIFFERENTASPECTSSUCHASLEXICAL,GRAMMATICAL,ANDRHETORICALLEVELSAREEXPLAINEDANDEXAMPLESARELISTEDTOSUPPORTANDANALYZEITKEYWORDSNEWSHEADLINES,LANGUAGEFEATURES,LINGUISTICSV摘要随着全球大众传媒的发展和中西方文化交流的日趋频繁，中国读者有更多的机会接触到英语国家原汁原味的新闻。一篇新闻通常由三个部分组成，即标题，导语和主体。显而易见新闻标题作为不可或缺的一部分，在新闻报道中发挥着其独特的作
10、用。因此，新闻标题在大众传媒方面的研究已经得到了广泛的关注。本文拟从两大部分来对英语新闻标题的特点来进行分析。第一部分是导论部分，介绍了新闻标题的基础知识，其中包括标题的定义，要求，功能和类型。例来谈谈英语新闻标题的定义，要求，功能以及分类。第二部分将文体学的角度分别从词汇，修辞，语法等方面较为深入的讨论了英语新闻标题的语言特点。关键词新闻标题，语言特点,语言学VIOUTLINE1INTRODUCTION2LITERATUREREVIEWOFTHELINGUISTICSTUDYOFNEWSHEADLINE21OVERSEASRESEARCHESONNEWSHEADLINES22DOMESTIC
11、RESEARCHESONNEWSHEADLINES3PROFILESOFENGLISHNEWSHEADLINES31DEFINITIONOFNEWSHEADLINES32FUNCTIONSOFNEWSHEADLINES321TOSUMMARIZETHENEWSCONTENT322TOADVERTISEORSELLTHENEWS323TOEXPRESSTHEEVALUATIONOFNEWS324TOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS33CLASSIFICATIONSOFNEWSHEADLINES331CLASSIFICATIONACCORDINGT
12、OTHENATUREOFHEADLINES332CLASSIFICATIONACCORDINGTOTHEFORMSOFHEADLINES4LANGUAGEFEATURESOFENGLISHNEWSHEADLINES41LEXICALFEATURESOFNEWSHEADLINES411SHORTWORDS412VIVIDVERBS413NEOLOGISMS42GRAMMATICALFEATURESOFNEWSHEADLINES421TENSE422VOICE423OMISSION424PUNCTUATION43RHETORICALFEATURESOFNEWSHEADLINES431ALLITER
13、ATION432METAPHOR433PUN434ANTITHESIS5CONCLUSIONSWORKSCITED01INTRODUCTIONWEARENOWINAGREATNEWERATHATINFORMATIONPLAYSAMOREANDMOREIMPORTANTROLEINOURDAILYLIFEWITHTHEBOOMINGCOMMUNICATIONTHEINFORMATIONCARRIEDBYMASSMEDIAISUSUALLYCALLEDNEWSNEWSISAVITALMEANSFORPEOPLETOKNOWTHEOUTSIDEWORLDITTELLSUSTHELATESTTHING
14、STHATHAVEHAPPENEDATHOMEANDABROAD,ENRICHESOURKNOWLEDGE,RENEWSOURUNDERSTANDINGANDADDSTOOURDELIGHTNOWADAYS,NEWSPAPERREADING,WHICHHASBECOMEADAILYMUSTFORMANYPEOPLE,ISWIDELYREGARDEDASAWAYTOENJOYTHEIRRIGHTTOKNOWANDTOKNOWTHERIGHTFORCHINESEPEOPLEWHOWOULDLIKETOREADINENGLISH,NEWSPAPERREADINGCANALSOSERVEASAWAYT
15、OWIDENTHEIRSCOPEOFKNOWLEDGEANDLEARNTHEEVERCHANGINGENGLISHLANGUAGEJOURNALISTENGLISHCANEVENBEFOUNDINSOMETEXTBOOKSORINTHEREADINGCOMPREHENSIONSECTIONOFVARIOUSTESTSSUCHASPOSTGRADUATEEXAMSINCHINA,ANDEVENGREORTOEFLANDMANYCOLLEGESANDUNIVERSITIESHAVETAKENENGLISHNEWSPAPERREADINGASONEOFTHEIROPTIONALCOURSESOMEE
16、VENHAVELISTEDITASAREQUIREDCOURSEALLTHESETELLUSTHATNEWSPAPERENGLISHHASBECOMEMOREANDMOREIMPORTANTITISCOMMONLYRECOGNIZEDTHATITISTHEHEADLINESTHATONEMUSTFIRSTREADBEFOREGOINGTHROUGHTHEWHOLENEWSSTORYITAPPARENTLYSHOWSTHATNEWSHEADLINESPLAYSUCHACRUCIALANDSPECIALPARTINANEWSREPORTPROBABLYCONSIDERINGTHISFACT,MOS
17、TOFTHEPOPULARBRITISHANDAMERICANNEWSPAPERSHAVETHEIROWNTRADITIONSOFHEADLININGTOAVOIDSIMILARITYAHEADLINEISTHEFUNDAMENTALPARTOFANYNEWSITSLANGUAGEFEATURESARESODIFFERENTFROMTHOSEOFNEWSTHATITISOFTENSEENASASPECIALKINDOFSTYLEANDDISCUSSEDSEPARATELYGENERALLYSPEAKING,AGOODHEADLINEISCHARACTERIZEDBYCONCISENESS,OR
18、IGINALITYANDATTRACTIVENESSITISPROBABLYFORTHISREASONTHATBEGINNERSTOJOURNALISTICENGLISHHAVENOIDEAOFWHATTHEREPORTSAYSATTHEFIRSTSIGHTOFITSHEADLINESANDFEELITDIFFICULTTOCOMPREHENDANDTRANSLATETHEHEADLINESBUTIFTHEYGETINTOAFULLKNOWLEDGEOFTHEFEATURESOFENGLISHNEWSHEADLINES,ITWILLNOTBEABIGPROBLEMTOUNDERSTANDAND
19、TRANSLATEENGLISHNEWSHEADLINESTHUSINTHISPAPER,THEPRESENTAUTHOREXPATIATESONTHEBASICPROFILESOFENGLISHNEWSHEADLINESSPECIFICALLYSPEAKING,THEDEFINITION,REQUIREMENTS,FUNCTIONS,ANDCLASSIFICATIONS1AREPRESENTEDINTHEFIRSTPARTANDAWORKINGDEFINITIONISGIVENHEADLINESISALINEORLINESOFCONCISEWORDSOUTSIDEANEWSPAPERREPO
20、RTORARTICLE,USUALLYPRINTEDINLARGEORDIFFERENTTYPEANDDEVISEDTOSUMMARIZEORMAKECOMMENTSONITSCONTENTSINTHESECONDPART,THELANGUAGEFEATURESOFENGLISHNEWSHEADLINESINDIFFERENTASPECTSSUCHASLEXICAL,GRAMMATICAL,ANDRHETORICALLEVELSAREEXPLAINEDANDEXAMPLESARELISTEDTOSUPPORTANDANALYZEIT2LITERATUREREVIEWOFTHELINGUISTI
21、CSTUDYOFNEWSHEADLINESINCETHESPECIALFUNCTIONOFNEWSSTORYINOURSOCIETYCURRENTLY,MANYSCHOLARSFROMALLOVERTHEWORLDHAVEPAIDTHEIRFOCUSONTHESTUDYOFNEWSTHROUGHTHEIRHARDWORKING,THEREHAVEBEENALOTOFVALUABLEINVESTIGATION,THEORIESANDAPPROACHESAPPLIEDFORFURTHERSTUDYINFUTUREMOREOVER,THESTUDYOFNEWSHEADLINEHASBEENATRAD
22、ITIONANDTRENDINTHEREALMOFNEWSRESEARCH,WHICHISBECAUSENEWSHEADLINEISPLAYINGAUNIQUEROLEINTHEWHOLEARTICLENOW,RESEARCHESONNEWSHEADLINESABROADANDATHOMEHAVEMADECONTINUOUSACHIEVEMENTSINVARIOUSASPECTS21OVERSEASRESEARCHESONNEWSHEADLINESFORALONGTIME,THEDISCUSSIONOFNEWSHASBEENTHECENTRALPARTOFMASSMEDIASTUDY,WHIC
23、HHASPENETRATEDINTOTHESTUDYOFMASSCOMMUNICATIONINMASSCOMMUNICATION,THEREARETHREEBASICELEMENTSTHESENDEREXPRESSESANDEDITSAMESSAGEBYTHEMEANSOFMEDIAMEDIUMISTHEDEVICEOFPASSINGTHEINFORMATIONTHROUGHTIMEANDSPACEANDTHERECEIVERISTHEINDIVIDUALTOWHOMTHEMESSAGEISDIRECTEDBELL,1991ACCORDINGTOTHESETHEORETICALBASICS,N
24、EWSHEADLINESARETHEESSENCEOFMESSAGETHATTHESENDERWANTSTOTELLTHEREADERSFROMTHISPOINT,THESPECIALIMPORTANCEOFNEWSHEADLINESISOBVIOUSTOBESEENREGARDINGTOITSSPECIFICANDSPECIALLINGUISTICFEATURES,SIGNIFICANTFUNCTIONSANDSTATUES,ALOTOFSCHOLARSHAVEBEENGREATINTERESTEDINTHERESEARCHOFNEWSHEADLINESFROMTHEANGLEOFLINGU
25、ISTICSEROBERT1933ISAPIONEEROFTHELINGUISTICSTUDYOFNEWSHEADLINESHISBOOK,HEADLINESANDDEADLINESAMANUALFORCOPYEDITORSEMPHASIZESTHEUSAGEOFHEADLINESWRITINGANDDEADLINEWRITINGLINGUISTICRESEARCHONTHENATUREOFNEWSHEADLINESHASBEEN2INCREASINGSINCETHE1980STHEBESTANDMOSTCOMPREHENSIVEWORKISACCOUNTEDTOVANDIJKSNEWSANA
26、LYSISINTHISBOOK,VANDIJKANALYZEDOVER400MILLIONHEADLINESINTHEDUTCHPRESSREPORTINGABOUTANOCCASIONOFRADICALTENSIONBETWEENTHEDUTCHANDIMMIGRANTGROUPSUNDERTHECONTEXTOFDISCOURSEANALYSIS,HEPOINTEDOUT,THECOMPLEXIDEOLOGICALIMPLICATIONOFHEADLINESMEANWHILE,VANDIJK1988HASADVANCEDTHATUNDOUBTEDLY,THEMOSTPROMINENTFEA
27、TUREOFNEWSDISCOURSEISTHEHEADLINESTHEYSUBJECTIVELYEXPRESSTHEMOSTIMPORTANTINFORMATIONOFTHETEXT,THATIS,THEMAINTOPICOFTHESEMANTICMACROSTRUCTURETHEYDEFINETHESITUATIONAND,THUS,PROGRAMTHEREADERWITHAPREFERREDREADINGANDINTERPRETATIONPLANVANDIJK,1988ALLENBELL1991HASDONETHESTUDYINTHEREALMOFMEDIALLANGUAGESINCET
28、HE1970SATFIRSTINNEWZEALANDANDUKRECENTLY,HETURNEDTOTHEMACROLINGUISTICLEVELOFDISCOURSEINTHEMEDIA,DEVELOPINGANANALOGICALFRAMEWORKINHISBOOKTHELANGUAGEOFNEWSMEDIAINHISBOOK,HEMAINLYSTUDIEDHOWTHEHEADLINEMAINTAINSTHEMAJORSTRUCTUREOFTHELEAD,WHICHITSELFKEEPSALMOSTALLTHESTRUCTUREOFSOCIETYANDIDEOLOGICALIMPLICAT
29、ION22DOMESTICRESEARCHESONNEWSHEADLINESTHERESEARCHONNEWSHEADLINESISALSOAFOCUSINCHINAITMAINLYINVOLVESTHEFIELDSOFGENERALLINGUISTICSANDSTYLISTICSINTHE1908SSTYLISTICCHARACTERISTICSOFNEWSWEREFIRSTPOINTEDOUTINTHEBOOK,INTRODUCTIONTOENGLISHSTYLISTICSWANGZUOLIANG，DINGWANGDAO，1987INVARIETIESOFENGLISH,HOUWEIRUI
30、（1988）SUMMARIZEDTHESTYLISTICFEATURESOFENGLISHNEWSHEADLINESFROMTHETYPOGRAPHIC,GRAMMATICALANDRHETORICALANGLESMANYOTHERSCHOLARSHAVEAPPEAREDWITHGREATINTERESTINTHISSTUDYWITHDIFFERENTEMPHASESONCLASSIFICATIONSELECTION,PRACTICALWRITINGSKILLS,ANDTHEORETICALEXPLORATIONOFENGLISHNEWSHEADLINESMEANWHILE,SOMESTUDI
31、ESCANBESEENINSOMEJOURNALISTSIN1994,HUANGWEIHE,PUBLISHED“ANEXPLORATIONTOTYPESANDLINGUISTICFEATURESOFENGLISHHEADLINESIN1995,GUOKECARRIEDONTHECOMPARATIVESTUDYOFFEATURESBETWEENENGLISHANDCHINESEHEADLINESIN2001,SHANGYUANYUANCOMPAREDTHEIMPACTOFVARIABLESOFCONTEXTONBOTHGENERICSTRUCTUREPOTENTIALANDSPECIFICLAN
32、GUAGEEXPRESSIONFROMAFUNCTIONALAPPROACHBYANALYZINGNEWSHEADLINES3MEANWHILE,SOMESTUDIESCANBESEENINSOMEJOURNALISTSIN1994,HUANGWEIHE,PUBLISHED“ANEXPLORATIONTOTYPESANDLINGUISTICFEATURESOFENGLISHHEADLINESIN1995,GUOKECARRIEDONTHECOMPARATIVESTUDYOFFEATURESBETWEENENGLISHANDCHINESEHEADLINESIN2001,SHANGYUANYUAN
33、COMPAREDTHEIMPACTOFVARIABLESOFCONTEXTONBOTHGENERICSTRUCTUREPOTENTIALANDSPECIFICLANGUAGEEXPRESSIONFROMAFUNCTIONALAPPROACHBYANALYZINGNEWSHEADLINESGENERALLYSPEAKING,THESTUDYOFENGLISHNEWSHEADLINESHASPRIMARILYCONCENTRATEDONCOMPOSITION,STYLISTICSANDRHETORICALASPECTSSINCEEARLYDAYSHOWEVER,SCHOLARSANDJOURNAL
34、ISTSHAVETURNEDTHEIRATTENTIONONTHEFURTHERINVESTIGATIONBEHINDTHOSELINGUISTICCHARACTERISTICSTHISTHESISINTENDSTOPROBEINTOTHELANGUAGEFEATURESOFENGLISHNEWSHEADLINESUNDERTHECOMPOSITIONOFTHEFORMERANDLATESTTHEORYFOUNDATION3PROFILESOFENGLISHNEWSHEADLINESFORAPIECEOFNEWS,ITALWAYSCONSISTSOFTHEHEADLINE,THELEAD,AN
35、DTHEBODYASANINDISPENSABLECOMPONENTOFAPIECEOFNEWS,ITNEEDSTOATTRACTREADERSATTENTION,MAKESTHEMCURIOUS,CONVEYSTHEESSENCEOFNEWBODYANDSETSTHEBASICTONEOFTHEWHOLENEWSSTORYINORDERTOFURTHERTHEEXPLORATIONOFENGLISHNEWSHEADLINES,THUS,ITISNECESSARYTOGETOVERTHEESSENTIALSOFNEWSFROMTHEDEFINITION,FUNCTIONREQUIREMENTS
36、ANDCLASSIFICATIONS31DEFINITIONOFNEWSHEADLINESREADINGANEWSPAPERBEGINSFROMTHEHEADLINETHENWHATISAHEADLINEHOWCANWESTUDYONTHEHEADLINESIFWEEVENDONOTKNOWWHATISAHEADLINETHEREARESOMEDIFFERENTVERSIONSOFDEFINITIONOFAHEADLINECOLLECTEDTHENAWORKINGDEFINITIONOFHEADLINESINTHISPAPERISGIVEN新闻工作术语。报刊上新闻和文章的题目，通常特指新闻的标
37、题。制作标题是新闻编辑的主要工作程序之一。报纸编辑部分用标题来概括和评价新闻内容，帮助读者阅读和理解新闻。辞海，1980HEADLINEISAJOURNALISTJARGONITISTHETITLEOFNEWSREPORTOFANARTICLEONNEWSPAPERESPECIALLYNEWSHEADLINEISONEOFTHEMAINPROCEDURESOFNEWSEDITINGHEADLINESAREUSEDTOSUMMARIZEANDADVERTISEOFTHENEWSREPORTTOHELPREADERSTOBETTERUNDERSTANDTHEREPORT4AHEADLINEOFAN
38、EWSPAPERSTORYORARTICLE,USUALLYPRINTEDINLARGETYPEANDDEVISEDTOSUMMARIZE,GIVEESSENTIALINFORMATIONABOUT,ORINTERESTREADERSINREADINGTHESTORYORARTICLETHATFOLLOWS（MERRIAMWEBSTER,EDITION1976）ASWECANSEEFROMTHEABOVE,MOSTOFTHEDEFINITIONSSHARETHEFOLLOWINGTWOPOINTSIEHEADLINESISAJARGONOFTHENEWSPAPERAHEADLINESUMMAR
39、IZESORMAKESCOMMENTSONTHENEWSCONTENTSTHATFOLLOWONTHEBASISOFTHEABOVEDEFINITIONSPROVIDEDBYSOMEAUTHORIZEDFOREIGNDICTIONARIESANDSOMECHINESESCHOLARS,WEGIVEHEADLINESAWORKINGDEFINITIONAHEADLINEISALINEORLINESOFCONCISEWORDSOUTSIDEANEWSPAPERSTORYORARTICLE,USUALLYPRINTEDINLARGEORDIFFERENTTYPEANDDEVISEDTOSUMMARI
40、ZEORMAKECOMMENTSONITSCONTENTSSHANGYUANYUAN,200132FUNCTIONSOFNEWSHEADLINESNEWSSTORIESSHOULDCARRYIMPORTANCE,TIMELINESS,UNUSUALNESSANDINTERESTATATIMEWHENTHEPACEOFLIFEISGETTINGFASTERANDFASTER,EVERYTHINGSEEMSTOBEBIDDINGFORPEOPLESATTENTION,ANDNEWSPAPERSARENOEXCEPTIONSVANDIJK,1988THEREFORE,AHEADLINEMUSTLUR
41、EITSREADERSTOSPENDENOUGHTIMEONTHELEAD,IFNOTTHEWHOLEREPORTSEVENINTHESAMEANDSINGLENEWSPAPER,ABETTERHEADLINEISLIKELYTODRAWMOREATTENTIONTOSPECIFICSTORYFROMAMONGTHEMANYONTHESAMEPAGEAHEADLINE,IFEFFECTIVELYMADE,MUSTMEETTHREEREQUIREMENTSTOCAPTURETHEESSENCEOFTHEEVENT,TOATTRACTREADERSATTENTIONANDTOBEAUTIFYTHE
42、PAGEONWHICHITAPPEARSANDANEFFECTIVEHEADLINEUSUALLYHASTHREECRUCIALFUNCTIONSTOSUMMARIZETHEREPORT,TOADVERTISEORSELLTHENEWSANDTOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS321TOSUMMARIZETHENEWSCONTENTAGOODHEADLINECANINFORMREADERSIMMEDIATELYOFTHEGISTOFACCOMPANYINGNEWSNOWADAYSTHETEMPOFLIFEISBECOMINGFASTERANDF
43、ASTER,ANDNOBODYCAN,WHENPICKINGUPAPIECEOFNEWSPAPER,LOOKTHROUGHITTOGETTHEIDEASOFNEWSITISATIMEOFSKIMMINGONESIDEOFASSERTIONINREADINGNEWSPAPERISTOREPRIMANDMODERNPEOPLESSCARCITYOFREADING,BUTTHEOTHERSIDEISTORECOGNIZETHEIRRESIGNATIONTOFLIPPINGTHROUGHPAPERSTHEYJUSTSKIMTHROUGHALTHEHEADLINESONTHENEWSPAPERANDSL
44、OWUPFORTHEEVENTSTHATENCHANTTHEMVANDIJK,1988THISISTHETOPROLEOFHEADLINEAMONGITSFUNCTIONSFOR5EXAMPLES,ITALYTOPULLTROOPSOUTOFIRAQTHETIMES,MARCH16,2005WHENAREADERINTERESTEDINTHESITUATIONINIRAQANDTHEARMYOFITALYBROWSESTHISHEADLINE,HEWILLPAUSEFORMOREINFORMATIONOFTHISNEWSEVENTHOUGHHESKIPSTHEDETAIL,THEHEADLIN
45、EHASTOLDHIMENOUGHOFTHEREPORT322TOADVERTISEORSELLTHENEWSASUCCESSFULHEADLINESHOULDINTERESTTHECASUALREADERTOSUCHANEXTENTTHATHEWILLREADTHEREPORTAHEADLINEWHICHDOESNOTAROUSEINTERESTATFIRSTGLANCEFAILSOFITSPURPOSETHEDETERMININGFACTORASTOWHETHERACERTAINSTORYWILLBEREADORPASSEDBYISUSUALLYTHEHEADLINESTHEREADERS
46、EYESSWEEPRAPIDLYOVERAPAGE,STOPPINGMOMENTARILYATEACHHEADLINEALMOSTINSTANTANEOUSLYTHEREADERDECIDES,FROMTHISBRIEFESTOFGLANCES,WHETHERORNOTHEWILLREADASTORYTHEREFORETHEGOODCOPYWRITERGIVESACONSIDERABLETHOUGHTTOTHEHEADLINEWHICHHEPREPARESFORANYREPORT,LONGORSHORT,TRIVIALORSIGNIFICANT,DULLORINTERESTINGGOODHEA
47、DLINESAREEXCELLENTADVERTISEMENTFORTHESTORIESTHEYARESTRIKINGTHEYCOMPELATTENTIONTHEYAROUSEINTERESTTHEYLEADTHEREADERTOTHEREPORT,WITHOUTTHESLIGHTESTEFFORTONHISPART,WHICHISWHATEVERYGOODHEADLINESHOULDDOINAWORD,AGOODHEADLINESELLSASWELLASTELLSZHANGYANYU,2003323TOEXPRESSTHEEVALUATIONOFNEWSHEADLINESEVALUATENE
48、WSBOTHINTHEMORALANDIMPORTANCEOFNEWSEVENTSFORMTHEIRFIRSTISSUESON,ALMOSTALLTHENEWSPAPERHAVETRUMPETEDTHEIRIMPARTIALITYANDFAIRNESSINREPORTANDTAKENITASARULETORECOUNTMERELYFACTSINSTEADOFATTITUDESIFTHEREISANEEDFORATTITUDE,ITSHOULDBELEFTTOEXPERTSOFTHISFIELDORREADERSVANDIJK,1988ASAMATTEROFFACT,NOPAPERCANESCA
49、PETAKENITSSIDESBYLEAKINGUNINTENTIONALLYITSOPINIONORHOLLERINGTHEVIEWBYDESIGNSTRONGLYCONDEMNUSWARONIRAQCRINEWSONLINE,MARCH24,2003THEBACKGROUNDOFTHENEWSISTHE2003IRAQWARLAUNCHEDBYTHEUSUNDERTHEGUISEOFSPREADINGDEMOCRACYANDHUMANISMCHINA,APEACELOVINGNATION,OPPOSESUSHEGEMONISMFORMTHEVERYBEGINNINGSOINTHEHEADLINE,CHINASINDIGNATIONASUSACTIONISCLEARLYEXPRESSEDTHROUGHWORDSSTRONGLYANDCONDEMN324TOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS6HEADLINES,WITHTHEIRVARIETIESINSIZEANDTYPE,DOMUCHTOMAKETHEMODERNNEWSPAPERPAGEATTRACTIVETODAYHEADLINESINTRODUCECONTRAST,BRINGBLACKTYPEANDWHITESPACEASARELIEFTOTHE
