1、毕业论文（设计）外文翻译THEMOVINGCOMPETITIVEADVANTAGEOFENTERPRISESSITUATIONADVANTAGEABSTRACTINTHISPAPER,THESITUATIONADVANTAGEISDEFINEDFIOMTHEANGLEOFMANAGEMENTINNOVATION,WHICHISANOTHERONEOFTHECOMPETITIVEADVANTAGEOFCOMPANIESININCOMPLETEINFORMATIONTHEESSENTIALCHARACTERISTICSOFTHESITUATIONADVANTAGEAREANALYZEDINDETA
2、IL,ANDTHREEFACTORSAREPROPOSED,SUCHASTHEEXCELLENTBOSS,COMPETITIVEINFORMATIONANDADDEDVALUE,WHICHBRINGABOUTTHESITUATIONADVANTAGE1STATEMENTOFTHEPROBLEMMANYACADEMICIANSHAVEDEALTWITHTHESITUATIONADVANTAGEFROMDIFFERENTVIEWPOINTSINTHEIRSTUDIESOFTHECOMPETITIVEADVANTAGEOFMNCMULTINATIONALCORPORATIONFOREXAMPLE,H
3、YMEREMPHASIZESTHEMONOPOLYADVANTAGEOFMNC,ANDCASSONSTRESSESTHEADVANTAGEOFINTERIORTHEREAREALSOSOMEOTHERACADEMICIANSWHOSTRESSTHELOCALADVANTAGE,ASWELLASTHECOMPROMISETHEORYWHICHISBASESONALLTHESETHEORIESBANNINGTHINKSTHATTHEMSCMUSTPOSSESSTHREEKINDSOFPREDOMINANCEWHENTHEYINTENDTOINVESTABROADTHEOWNERSHIPADVANT
4、AGE,THEINTERIORADVANTAGEANDTHELOCALADVANTAGETHEKEYSTONEOFDANNINGSRESEARCHISNOTTHECOMPETITIONOFTHEMNCFORHEINVESTIGATESTHEPROBLEMFROMTHEANGLEOFTHEINTERNATIONALPRODUCTIONOFENTERPRISETHELOCALADVANTAGE,THEINTERIORADVANTAGEANDTHEOWNERSHIPADVANTAGEHESUMMARIZESMAINLYEXPLAINTHEMNCSMOTIVATIONFORINVESTMENTANDT
5、HEPREDOMINANCEOFLOCALENTERPRISEINADDITIONBAUDHASPUTFORWARDSUCHANIDEATHATTHECOMPETITIONSTRATAGEMMADEBYANENTERPRISENEEDSCREATETHREECOMPETITIVEADVANTAGESTHECOSTADVANTAGE,THEADVANTAGEOFINDISCRIMINATIONOFPRODUCTANDTHEADVANTAGEWHICHFASTENONTHEMARKETSUBDIVISIONWITHTHEPREDOMINANCEASABOVE,THEENTERPRISEWOULDP
6、OSSESSTHECOMPETITIVEADVANTAGEANDCOULDACHIEVERICHANDGENEROUSRETURNSINADDITION,THECOMPETITIONSTRATAGEMOFANENTERPRISEISRELATEDNOTONLYTOITSOVERSEASBENEFIT,BUTALSOTOTHESUBSISTENCEANDDEVELOPMENTOFTHEENTERPRISEVERNONPROBESINTOTHESOURCEOFTHEADVANTAGEANDPOINTSOUTTHATTHECOMPETITIVEADVANTAGECOMESFROMTHEINNOVAT
7、IONOFTHEPRODUCTSANDMEANWHILE,THEBUSINESSCHANCEISONEOFTHEADVANTAGESTHESCHOLARSMENTIONEDABOVEHAVEDISCUSSEDHOWANENTERPRISEACQUIRESTHECOMPETITIVEADVANTAGEFROMTHEPOINTOFTHEINHERENTPREDOMINANCEANENTERPRISEPOSSESSESWHILEOTHERSDONOTHAVETHISSORTOFPREDOMINANCECOULDBECONSIDEREDASACOMPOSITIONOFTHEHARDWARESOFTHE
8、ENTERPRISEVERNONSLASTVIEWPOINT4ISTHATITISVITALFORANENTERPRISETOMAKEGOODUSEOFCHANCEANDCREATETHECOMPETITIVEADVANTAGECHANCEISONEOFTHEQUALIFICATIONSWHICHENCOURAGETHEENTERPRISETOGAINASORTOFUNEXPECTEDCOMPETITIVEADVANTAGETHATOTHERENTERPRISECANNOTDUPLICATEESPECIALLYINSUCHANINFORMATIONAGE,THESPEEDYDEVELOPMEN
9、TOFTECHNOLOGYRENDERTHESIGNIFICANTTRANSFORMATIONOFTHEORGANIZATIONSTRUCTUREANDTHEPROSECUTIONIDEA,THEINNOVATIONOFMANAGEMENTISANIMPORTANTOBJECTTHEENTERPRISESPURSUEANDTHEENTERPRISESMANAGEMENTMUSTADAPTTOTHEDEMANDOFTHEMODEMCORPORATIONSTECHNOLOGYANDTHEDEVELOPMENTOFTHETIMESINTHEGAMEAMONGTHEENTERPRISES,THEALT
10、ERATIONOFTHEGAMEELEMENTCOULDAFFECTTHERESULTOFCONFLICTSOWEBRINGFORWARDANOTHERCOMPETITIVEADVANTAGEFROMTHEANGLEOFMANAGEMENTINNOVATION,THESITUATIONADVANTAGEANENTERPRISEMUSTHAVEANINSIGHTINTOBUSINESSCHANCEANDRECOGNIZE,GRASPANDMAKEUSEOFEVERYOPPORTUNITY,ANDESPECIALLYHAVEACAPABIHTYFORCREATINGASITUATIONADVANT
11、AGE,WHICHHELPSTHEENTERPRISEDEVELOPITSELFANDSTRENGTIIENTHECOMPETITIVECAPACITYTHISCOMPETITIVEADVANTAGECANBEREGARDEDASACOMPOSITIONOFTHESOFTWARESOFANENTERPRISE,ANDITISAKINDOFSOFTADVANTAGECREATEDBYTHEINNOVATIVEMANAGEMENTOFANOUTSTANDINGENTREPRENEUR,AKINDOFWISDOMWITTEDCOMPETITIVEADVANTAGE,ANDTHESAPIENTFRUI
12、TOFTHEENTREPRENEUR2THECONCEPTOFSITUATIONADVANTAGECHANCEORIGINALLYMEANSTHELANDINGWAYOFATHINGINANCIENTFRENCHANDISCOMPREHENDEDASOPPORTUNITYINABROADSENSE,NAMELY,GOODCHANCEANDFAVOREDCONDITION,ORGOODCIRCUMSTANCESITISTHEHARMONYOFINDIVIDUALENDEAVORANDTHESOCIALCONDITION,ANDACOMMONPHENOMENONINSOCIETYINFACT,CH
13、ANCEISASUMMATIONOFCONDITIONSANDPHENOMENONOFTHEDEVELOPMENTOFTEMPORARYORLONGSTANDINGOBJECTIVETHINGSHENCEITISWIDELYUSEDFORFOLK,FORANATIONORFORMANKIND,ANDALSOFORANINDIVIDUAL,FORAFAMILYANDFORANENTERPRISEDIFFERENTPEOPLEHAVEDIFFERENTOPINIONSOFCHANCEANDBECAUSEOFDIFFERENTCOGNITIVEABILITIESANDTHEIROWNCHARACTE
14、RISTICSMOSTPEOPLEBELIEVETHATCHANCEISLUCK,ANDCOVERTHISWORDWITHMYSTERIOUSCOLORTHERESEEMSANINVISIBLEPOWERTHATCONTROLSPEOPLESFETE,ANDTHERESULTDEPENDSONTHELUCKENTIRELY,WHICHMAKESTHESUCCESSOFLIFETOTHEGOODCHANCEWHICHISGODGIVENWEACCEPTTHATTHEREISSOMEINHERENTLINKBETWEENTHECHANCEANDSUCCESS,BUTONEWILLSUBMITTOT
15、HEFATEIFHECONSIDERSBLINDLYTHATTHECHANCEISUNPREDICTABLEANDPURELYIMAGINARYSOMEOTHERSCONSIDERTHATCHANCEISTAKENBYACCIDENTINFACT,ITISTHESHOWOFSOMEONESABILITYOFINVESTIGATION,CONTROLLINGASITUATIONANDEVALUATIONCHANCECANMAKEBUSINESSGOSMOOTHLYANDMAKEABREAKTHROUGH,ANDCONSEQUENTLYLEADTOTHESUCCESSOFONESUNDERTAKI
16、NGSOMEENTERPRISESCOULDFINDCHANCE,GRASPCHANCE,UTILIZECHANCEANDCREATECHANCE,ANDTHENMAKEAGREATPROGRESSSUCHACHANCETHATBENEFITSTHEDEVELOPMENTOFANENTERPRISEISNAMEDTHESITUATIONADVANTAGETHESITUATIONADVANTAGEISACOMMONPHENOMENONINTHEDEVELOPMENTOFANENTERPRISEGRASPING,UTILIZINGANDCREATINGCHANCEHAVEBEENPOPULARLY
17、STUDIEDINTHEFIELDOFENTERPRISESANDMANAGEMENTINTHEFECEOFTHECOMPLICATEDANDVARIEDCOMPETITIONAMONGENTERPRISES,ITISATRIALFORANENTERPRISETOGRASPANDCREATETHESITUATIONADVANTAGES,ANDATRIALFORTHEINDIVIDUALABILITYOFANENTREPRENEURANDTHESYNTHESISABILITYOFANENTERPRISE,ATTHESAMETIME,ANDMEANWHILE,ITISTHEKEYTOTHESUBS
18、ISTENCEANDDEVELOPMENTOFTHEENTERPRISENOW,THEFORMALDEFINITIONOFTHESITUATIONADVANTAGEWILLBEGIVENASFOLLOWSDEFINITION1DECISIONMAKERDI,IGN12MHASDIFFERENTVALUESINMCONFLICTVARIABLESXJ,X25JXANDSISTHEFEASIBLESETOFTHECONFLICTVARIABLEXXJ,255X,THENTHECSDI,XGSISDEFINEDASCONFLICTSITUADEFINITION2SUPPOSEDIANDDJAREDE
19、CISIONMAKERS,I,JGN,XANDXISTHECONFLICTVECTOROFDIANDDJ,ANDTHEUTIHTYFUNCTIONOFDIANDDJAREUIX,UJXSEPARATELYTHETACTICCHOICESOFCONFLICTOFTHESETWODECISIONMAKERSINDIFFERENTCONFLICTSITUATIONS,HAVETHESAMEEFFECTINCONFLICTSITUATIONSIFANDONLYIFUIXUJXDEFINITION3ASSUMINGDIISTHEACTORINTHEENTERPRISEGAME,FUIX,U2XUMCX“
20、BEHISALLYVALUEFUNCTIONTHEACTORDIWOULDPREFERSTRATEGYXTOSTRATEGYXINFIFXXIX2X,XXIIXJ,SATISFYFUIX,U2X,U,X“UIXUMX“,WEDEFINETHATTHECONFLICTSITUATION,CSIISPREFERREDTOCS2INVALUEFIMCTIONFDEFINITION4FUIX,USCXUN,X“ISALLYVALUEFIMCTION,LETTHEVALUEOFTHEDECISIONMAKER,DIIGN12M,BEXXXJ,SBETHEFEASIBLESETOFTHECONFLICTV
21、ARIABLEWEDEFINETHATDIHASTIIESITUATIONADVANTAGERELATIVETOD,KGN,IFTHECONFLICTSITUATION,CSISPREFERREDTOCSINALLYVALUEFUNCTIONFFORANYTACTICCHOICEX_XJGS,INANYDJ,JGN3THECHARACTERSOFSITUATIONADVANTAGEATRANSITIVITYIFCSIISSUPERIORTOCS2ONF,CS2TOCS3ONF,ANDTHENCSJISSUPERIORTOCS3ONFBRELATIVITYTHESITUATIONADVANTAG
22、EISRELATIVETOOTHERBUSINESSENTERPRISESWHICHTAKEPARTICIPATEINTHEINDUSTRYCOMPETITIONASARESULTTHERELATIVITYISOBVIOUSCCHANCINESSTHEEMERGENCEOFSITUATIONADVANTAGEDOESNOTHAVETHEFIXEDREGULATION,WHICHUSUALLYDOESNOTFOLLOWTHENORMALREGULATIONSOTHESITUATIONADVANTAGEHASMORECHANCINESSESDTRANSITORINESSTHESITUATIONAD
23、VANTAGEALWAYSAPPEARSINAPARTICULARPERIODANDDISAPPEARSWHENTHETIMEGOESEDEVELOPMENTTHESITUATIONADVANTAGEISAPROCESSOFFORMATIONANDDEVELOPMENTWITHTHECHANGESOFTHEINTERIORANDEXTERIORMARKETCONDITIONANDTHERIVALSSTRATEGY,THEADVANTAGEWILLCHANGETODAYSADVANTAGEMAYBECHANGEDINTOADISADVANTAGEINTHEFUTUREANDTHECURRENTD
24、ISADVANTAGEALSOMAYBECHANGEDINTOTHEFUTUREADVANTAGEFCOMBINATIONOFSUBJECTIVEANDOBJECTIVESITUATIONADVANTAGEEXISTSINEVERYBUSINESSENTERPRISE,WHICHTHEENTREPRENEURSNEEDCREATEANDDISCOVERBYTHEMSELVESONLYTHEEXCELLENTBOSSHASTHETALENTTOIDENTIFYANDDISCOVERTHESITUATIONADVANTAGEWHICHARISESINTHEGAMEPROCESSGPRACTICAL
25、ITYANDPOTENTIALITYNOTALLTHESITUATIONADVANTAGESOFENTERPRISESCANBECHANGEDINTOTHEPROFITSIFTHESITUATIONADVANTAGEOFABUSINESSENTERPRISEISINTHECOMPETITIONENVIRONMENTOFABENEFICIALMARKET,ATTHESAMETIMEITCANALSOCAPTURETHEPREFERENCEOFCUSTOMERS,THENTHESITUATIONADVANTAGEWILLCHANGEINTOTHEREALPROFITSOTHERWISE,ITCAN
26、PRODUCELITTLEPROFITORNOTHINGORPRODUCEPROFITONLYWHENTHEPREFERENCEOFCUSTOMERSISCHANGEDTHESITUATIONADVANTAGEEMPHASIZESTHATMAKINGANDUTILIZINGATRANSFORMCANCREATETHECOMPETITIVEADVANTAGESONTHEONEHAND,WITHTHEFASTDEVELOPMENTOFSCIENCEANDTECHNOLOGYANDAVARIETYOFTHECUSTOMERSDEMANDS,THEENVIRONMENTOFENTERPRISEISGE
27、TTINGMOREANDMOREIMSTABLEITISNOTSUFFICIENTONLYTOENHANCETHEFORESIGHTINTHEDYNAMICSITUATIONONTHEOTHERHAND,THEPROCESSINWHICHTHEENTERPRISEADAPTSTOTHEENVIRONMENTCONTAINSTHECONTENTOFCOMPETITIONWITHRIVALSBECAUSETHECONDITIONSANDTARGETSAREDIFFERENT,THECOUNTERMEASURESOFDIFFERENTENTERPRISESTOTHEDYNAMICSITUATIONA
28、REDIFFERENT,TOOITISIMPOSSIBLEFORABUSINESSENTERPRISETOKNOWITSRIVALWELLTHEGAMETHEORYEMPHASIZESONTHERULESOFTAKINGACTIONBYTHEFEASIBLECHOICESANDTHEABILITYOFADJUSTINGANDSELECTINGTHECOMBINATIONSOFTHESERULESANDTHEFORMATIONOFTHEABILITYOFTHENEWRULESTHEDETERMINANTFACTORSOFTHESITUATIONADVANTAGEAREMADEUPOFCOMPET
29、ITIVEINFORMATIONABOUTTHERIVALS,EXCELLENTENTREPRENEURANDSELFVALUEOFTHEENTERPRISE4THEDETERMINANTFACTORSOFTHESITUATIONADVANTAGEFORMATION41COMPETITIVEINFORMATIONINTHEINFORMATIONSOCIETY,EACHBUSINESSENTERPRISEWHOWANTSTOSURVIVEANDDEVELOPINTHEMARKETCOMPETITIONMUSTMAKEANEFFORTTOOBTAINTHEPOLITICAL,ECONOMICAND
30、TECHNICALINFORMATIONRELATEDTOTHECOMPETITIONAMONGBUSINESSENTERPRISES,ESPECIALLY,THECOMPETITIVEINFORMATIONRELATEDTOTHESUCCESSORFAILUREOFTHEDECISIONMAKINGOFTHEENTERPRISEITISNOTONLYTHEBASISONWHICHTHEENTERPRISECANMAKEOUTTHECOMPETITIONSTRATEGY,BUTALSOABASICPRIORCONDITIONTOCREATEASITUATIONADVANTAGEWITHTHEF
31、ASTDEVELOPMENTOFINFORMATIONTECHNOLOGY,THECOMPETITIVEINFORMATIONHASBROUGHTTOMOREATTENTIONANDHASBECOMETHEKEYFACTORWITHWHICHTHEENTERPRISESCOMPETITIVEABILITYCANBEMEASUREDINTHEINFORMATIONAGE,COLLECTINGANDDISPOSINGINFORMATIONISTHESTARTPOINTANDAPREREQUISITEINADECISIONMAKINGACTIVITYEACHRIVALCONSTANTLYCHANGE
32、SITSCOMPETITIONSTRATEGYTHEENTERPRISETHATCANCONTROLANDMAKEAGOODUSEOFTHECOMPETITIONINFORMATIONWITHOUTDELAYWILLBECOMESTRONGERINTHECOMPETITION,ANDMAYCREATEAKINDOFCOMPETITIONADVANTAGESITUATIONADVANTAGEWHICHCANBENEFITTHEENTERPRISESSURVIVAL42THECHARACTERISTICSOFANENTREPRENEURAPOLITICALCHARACTERANENTREPRENE
33、URCANNOTONLYCLOSELYFOLLOWTHEMARKET,BUTALSOTHEGOVERNMENTMMANAGEMENTONLYCLOSELYFOLLOWINGTHEMARKETISJUSTLIKEWALKINGONONELEG,THEREFORE,CLOSELYFOLLOWINGTHEMARKETASWELLASTHEGOVERNMENTISJUSTLIKEWALKINGONTWOLEGSBABILITYCHARACTERASUCCESSFULENTREPRENEURMUSTHAVETHEPROFOUNDKNOWLEDGE,THESHARPWITTEDOBSERVATIONALA
34、BILITY,THERESOLUTEDECISIONABILITY,THEORGANIZATIONALCAPABILITYANDTHEABILITYOFCREATIVITYCCONSCIOUSNESSCHARACTERANENTREPRENEURMUSTNOTONLYGRASPTHEPRESENTBUTALSOSEIZETHEFIITUREINTHEFURIOUSCOMPETITIONOFTHEMARKETECONOMYHEINSISTSONSETTINGUPTHESUPERIORCONSCIOUSNESS,INFORMATIONCONSCIOUSNESSANDCOMPETITIONCONSC
35、IOUSNESS,ANDTHENTHEENTERPRISEWILLREMAININVINCIBLEFOREVER5CONCLUSIONSINHISPAPER,THESITUATIONADVANTAGEISDEFINEDFROMTHEANGLEOFMANAGEMENTINNOVATION,WHICHISANOTHERONEOFTHECOMPETITIVEADVANTAGEOFCOMPANIESONTHEBASISOFTHEANALYSISOFENTERPRISECOMPETITIVEADVANTAGEINTHEINTERNATIONALTRADETHEESSENTIALCHARACTERISTI
36、CSOFTHESITUATIONADVANTAGEISDISCUSSEDINDETAIL,TOO,ANDTHREEFACTORSAREPUTFORWARDTHEEXCELLENTBOSS,COMPETITIVEINFORMATIONANDADDEDVALUE论移动竞争优势的企业现状优势摘要现状优势是企业中的另一大竞争优势，但这一领域的信息并不完整。本篇将从管理创新的角度对现状优势进行定义，详细分析现状优势的本质特征，并提出获得这种竞争优势的三大因素杰出的老板，竞争信息以及附加值。1问题的声明很多学者在做关于跨国企业竞争优势的研究时已从不同角度对现状优势作出论述。例如，海默强调跨国企业的垄断优势
37、，卡森强调其内部（国内）优势，另外一些学者则强调当地优势，此外，也有学者中和这些所有观点得出来一个折衷理论。丹宁认为理学硕士若要进行海外投资，则应具备三大优势，即所有权优势，内部（国内）优势，及当地优势。由于丹宁是从企业国际化生产的角度对问题进行调查，因此这个研究的重点不是跨国公司的竞争，他所总结的当地优势，内部优势以及所有权优势主要是针对跨国公司的投资动力以及当地企业的主体地位进行阐释。此外，鲍特提出只有企业运用竞争智谋，才能获得成本优势、产品无差别优势以及市场细分所获得的优势这三大竞争优势，而这些优势可以使企业具有强大的竞争力，获得丰富的利润。另外，一个企业的竞争谋略不仅仅关系着其海外盈利
38、，更与企业的生存与发展息息相关。费农更是探寻了优势产生的根源，提出竞争优势来自于产品创新，与此同时，商机正是优势之一。上述所提到的学者对于一个企业如何获得竞争优势的讨论都从一个企业所独有的内在优势的角度进行的，可以说，这种优势是该企业的硬件构成。费农最后认为，要充分利用机遇创造竞争优势，这对于一个企业是至关重要的。因为机遇可以使企业获得一种意想不到的竞争优势，而这种优势是其他企业所无法复制的。特别是在当今这个信息时代，科技的加速发展致使组织结构以及执行理念在企业之间的游戏，游戏元素改变可能会影响到冲突的结果。因此，我们把从管理创新，乘势前进到另一个角度的竞争优势。一个企业必须有一个从商的机会去
39、了解和认识，把握和利用一切机会使用，特别是在有优势的情况下去改变自己，创造有利于企业发展自己的竞争能力。这种竞争优势可以看作是一个企业的软制品组成，它是一种软优势，这种竞争优势是由SAPIENT公司的一个水果企业家创造的一种创新的管理。2现状优势的概念机会在古法语中指的是登入某一件事情得方式，是机会在广义上的理解，即良好的机会和条件的青睐，还是不错的情况。这是个人努力的和谐与社会条件，并在社会的普遍现象。事实上，机会是一个条件和临时或长期的客观事物的发展现象的总和。因此，它被广泛用于民间，对于一个国家或人类，也为个人，为家庭和企业。不同的人对机会，因为不同的认知能力和自身特点的不同意见。大多数
40、人认为这样的机会是运气，并涵盖这个神秘色彩的词。似乎有一种无形的力量来控制人们的祭祀，结果就完全是运气，这使得成功的人生的好机会，这是上帝赐予的依赖。我们同意，有一些机会和成功之间的内在联系，但人会向这个命运屈服，他认为，如果一味的机会是不可预知的和纯粹虚构的。有些人认为这样的机会是偶然的采取，事实上，它是一个人的能力的调查显示，控制了局势的评估。机遇可以使业务进展顺利，取得突破，从而导致自己的事业的成功。有的企业能找到机会，把握机会，利用机会和创造机会，然后作出了很大的进展。这样的机会有利于企业的发展被命名为现状优势。利用这种情况在企业发展的是一个共同现象。在企业和管理领域，把握，利用和创造
41、机会都被广泛研究。在复杂多变的企业之间的竞争中，对于一个企业掌握的情况，创造优势，为企业家的个人能力和企业综合能力的试验，同时审判，而与此同时，它是对企业的生存和发展的关键。现在，利用这种情况将给予正式的定义如下定义1决策者DI，IGN12M中有M表示不同的价值观变量，XJ,X25JX和S，冲突的可行集变量XXJ,255X,然后将CS（DI，XGS）被定义为冲突的情况在同行业竞争中，决策者DI是演员，谁可以真正参与冲突，并有权影响最终结果的人。因此，决策者在数量上有限制。冲突的战术向量X是决策者可以在XI中选择（I属于N），但不是每一个决策者将选择所有冲突的变量，只有影响决策者的效用的是冲突的
42、变量。这个变量是受制于决策者的力量，而S是企业的游戏范围DEFINITION2SUPPOSEDIANDDJAREDECISIONMAKERS,I,JGN,XANDXISTHECONFLICTVECTOROFDIANDDJ,ANDTHEUTIHTYFUNCTIONOFDIANDDJAREUIX,UJXSEPARATELYTHETACTICCHOICESOFCONFLICTOFTHESETWODECISIONMAKERSINDIFFERENTCONFLICTSITUATIONS,HAVETHESAMEEFFECTINCONFLICTSITUATIONSIFANDONLYIFUIXUJXDEFINI
43、TION3ASSUMINGDIISTHEACTORINTHEENTERPRISEGAME,FUIX,U2XUMCX“BEHISALLYVALUEFUNCTIONTHEACTORDIWOULDPREFERSTRATEGYXTOSTRATEGYXINFIFXXIX2X,XXIIXJ,SATISFYFUIX,U2X,U,X“UIXUMX“,WEDEFINETHATTHECONFLICTSITUATION,CSIISPREFERREDTOCS2INVALUEFIMCTIONFDEFINITION4FUIX,USCXUN,X“ISALLYVALUEFIMCTION,LETTHEVALUEOFTHEDEC
44、ISIONMAKER,DIIGN12M,BEXXXJ,SBETHEFEASIBLESETOFTHECONFLICTVARIABLEWEDEFINETHATDIHASTIIESITUATIONADVANTAGERELATIVETOD,KGN,IFTHECONFLICTSITUATION,CSISPREFERREDTOCSINALLYVALUEFUNCTIONFFORANYTACTICCHOICEX_XJGS,INANYDJ,JGN3现状优势的的性状A传递性如果CS1在F上优于CS2,CS2在F上优于CS3,那么CS1在F上优于CS3。B相对性顺势是相对于其他商业企业，采取参与行业竞争。其结果是相
45、对性是显而易见的。C偶然性优势的情况出现，没有固定的规定，通常不按正常规定。因此，情况优势有更多的偶然。D无常性现状优势的情况往往出现在某一个特定的时间段，其时间已过便消失了。E发展性形势的优点是形成和发展的过程。内部和外部市场状况和竞争对手的战略的转变，区位优势将发生变化。今天的优势可能被改变成一个未来的劣势。而目前的劣势也可能转变为未来的优势。F主观和客观相结合现状优势存在于每一个企业，而企业家需要自己去建立去发现。只有优秀的老板才具有发现并确认在游戏过程中出现的现状优势的能力。G实用与潜力不是所有的企业生产情况的优势，可改变成利润的。如果一个企业的优势，在形势有利的市场竞争环境的同时，也
46、可以捕捉客户的偏好，那么利用这种情况会变成真正的利润。否则，它可以产生利润很少或无利润又或者只有当顾客的喜好发生变化时才能产生利润。顺势强调，制定和利用一个变换可以创造竞争优势。一方面，随着科学技术和对客户的各种需求的快速发展，企业的环境越来越不稳定。仅仅以提高在动态情况远见是不够的。另一方面，这个过程中，企业适应了的环境包含了与对手竞争的内容。因为条件和目标不同，对不同企业的动态情况的对策也不同。这使一个企业不可能很好的知道它的对手。博弈论着重采取的可行的选择和调整，并选择这些规则的组合和新规则的能力的形成能力的行动规则。形势优势的决定因素是由大约的对手，优秀企业家和企业自我价值的竞争信息组
47、成。4现状优势形成的决定因素41竞争情报在信息社会中，各企业要想在市场竞争中生存,发展，就必须在获取政治，经济和技术信息业务相关的企业之间的竞争中作出努力，特别是竞争情报相关的成功或失败决定着企业的决策。这不仅是企业可以辨认出竞争策略的基础，也是创造优势局面的一个基本前提条件。随着信息技术的飞速发展，竞争信息带来了更多的关注，并已成为关键因素，并可以衡量一个企业的竞争能力。在信息时代，收集和处理信息是起点也是能够形成决策活动的先决条件。根据对手的每一个变化不断的变化竞争策略。企业可以合理控制和利用竞争信分使自己强大并可能创造出一种竞争优势利于企业生存的形势。42一个企业家的特征A政治品格一个企业家不仅要紧跟市场，而且还要紧跟政府的管理。只紧跟市场，就像一条腿走路，因此，密切关注市场和政府政策才像是两条腿走路。B能力特征一个成功的企业家必须具有渊博的知识，敏锐机智的观察能力，果断的决策能力，组织能力和创新能力。C意识性征企业家不仅要把握现在，也抓住了市场经济的激烈竞争的未来。他坚持成立超前意识，信息意识和竞争意识，那么企业将保持永远立于不败之地。5结论在本文中，从管理创新的角度定义了现状优势，这是在国际贸易中企业竞争优势基础分析上得出的另一种竞争优势。通过详细的讨论列举出了形势优势的基本特征并提出获得这种优势的三大因素杰出的老板，竞争信息以及附加值。
