商务信函中的礼貌原则【毕业论文】.doc

1、（20_届）本科毕业设计英语商务信函中的礼貌原则POLITENESSPRINCIPALINENGLISHCORRESPONDENCE1内容摘要在经济全球化的今天，中国与世界各国的贸易往来也日益频繁。商务函电成为了中外企业进行沟通的主要工具，是贸易双方保持密切联系的一座桥梁。礼貌原则作为商务函电重的主要语言特点，是促成双方合作的催化剂和润滑剂。因而准确合理的使用礼貌原将在商务沟通中发挥巨大作用。本文旨在通过分析相关的实用性策略，研究提高商务信函写作技能。关键词商务信函；礼貌原则；对方立场；模糊语ABSTRACTINTHEECONOMICGLOBALIZATION,THETRADEBETWEENC

2、HINAANDOTHERCOUNTRIESAROUNDTHEWORLDBECOMEMOREANDMOREFREQUENTLYBUSINESSCORRESPONDENCEHASBECOMETHEMAJORTOOLINTHECOMMUNICATIONOFCHINESEANDFOREIGNENTERPRISESANDALSOACTASABRIDGESERVINGTOKEEPTHEMUTUALCLOSECONTACTASANIMPORTANTCHARACTERISTICOFBUSINESSCORRESPONDENCELANGUAGE,POLITENESSPRINCIPALISTHECATALYSTOR

3、LUBRICANTTOFACILITATETHEMUTUALCOOPERATIONTHEREFORE,ACCURATEANDRIGHTUSEOFPOLITENESSPRINCIPALPLAYSAGREATSIGNIFICANTROLEINBUSINESSCOMMUNICATIONTHISPAPERAIMSATEXPLORINGMETHODSOFIMPROVINGWRITINGSKILLSFORBUSINESSCORRESPONDENCEBYANALYZINGTHERELATEDPRAGMATICPRINCIPLESKEYWORDSBUSINESSCORRESPONDENCE；POLITENES

4、SPRINCIPAL；YOUATTITUDE；VAGUENESS2CONTENTSABSTRACT21INTRODUCTION42BUSINESSCORRESPONDENCE421WHATISBUSINESSCORRESPONDENCE522THEIMPORTANCEOFPOLITENESSINBUSINESSCOMMUNICATION53POLITENESS631POLITENESSPRINCIPAL732ANALYSISOFPOLITENESSPRINCIPA7321TACTMAXIM9322GENEROSITYMAXIM9323APPROBATIONMAXIM11324MODESTMAX

5、IM11325AGREEMENTMAXIM11326SYMPATHYMAXIM124STRATEGIESOFREALIZINGTHEPOLITENESSPRINCIPLEINBUSINESSCORRESPONDENCEWRITING1341YOUATTITUDEINBUSINESSCORRESPONDENCE1342VAGUENESSINBUSINESSCORRESPONDENCE155CONCLUSION166BIBLIOGRAPHY1731INTRODUCTIONBUSINESSCORRESPONDENCEPLAYSANCENTRALROLEINBUSINESSCOMMUNICATIONI

6、TSERVESASABRIDGEBETWEENTHEEXPORTERSANDIMPORTERS，THROUGHWHICHBUSINESSCANBEDONEMOREEFFICIENTLYANDEFFECTIVELYANDALSOANDREACHAFAIRANDMUTUALLYSATISFACTORYDEALITISUSEDASINSOMECERTAINPURPOSE，SUCHASENQUIRY,QUOTATION,SHIPPINGADVICE,COMPLAIN,COMPENSATION,ANDSOONINORDERTOGIVETHERECEIVERAGOODIMPRESSIONWITHTHESE

7、NDERORHISCOMPANY,ANDDEALWITHTHEPROBLEMWHILEBUSINESSLETTERSSHOULDCOMPLYWITHSOMERULESPOLITENESSPRINCIPLEISONEOFTHEIMPORTANTRULESAPOLITEANDAPPROPRIATEBUSINESSLETTERCANLEADTHERECEIVERTOMAKEANACTIVERESPONDINGOTHERWISEITWILLCREATEABADIMPRESSIONONTHERECEIVERSOTHATHEARENOTWILLINGTOCOOPERATEWITHYOUBUSINESSLE

8、TTERSAREWRITTENAGAINSTACERTAINBACKGROUNDTHEREFORE,ITISESSENTIALTOSTUDYHOWTOENHANCECOMMUNICATIONBYAPPLYINGPRINCIPLESOFPRAGMATICSTHISPAPERAIMSATEXPLORINGMETHODSOFIMPROVINGWRITINGSKILLSFORBUSINESSCORRESPONDENCEBYANALYZINGTHERELATEDPRAGMATICPRINCIPLES2BUSINESSCORRESPONDENCE“WEHAVEPROBABLYTAKENACOURSEINC

9、OMPOSITIONSINWHICHWEWROTETHEMESTOSHOWTHATWEKNEWHOWTOUSESENTENCESANDPARAGRAPHS,PROPERGRAMMAR,ANDOTHERMECHANICSOFWRITINGBUTWHENWETAKEAJOB,WEWILLBEDEVELOPINGINFORMATIONONOUROWNANDWEWILLBETRANSMITTINGITTOAREADERWHOHASAGENUINENEEDFORITANDWHOWILLTAKEACTIONINRESPONSETOWHATWEARECOMMUNICATINGTHEREADERWILLUSE

10、THEINFORMATIONFORSPECIFICPURPOSESTODECIDEWHATACTIONSTOTAKEPURPOSESOFCOMMUNICATINGBUSINESSINFORMATIONAREPRACTICALRATHERTHANSOCIALANDTHATISWHYBUSINESSCOMMUNICATIONDIFFERSFROMOTHERFORMSOFCOMMUNICATION”17THEBUSINESSCORRESPONDENCEISTHECHIEFWAYOFEXTERNALCOMMUNICATIONINBUSINESSTHEPRINCIPLEMEANSWHEREBYAFIRM

11、MAINTAINSCONTACTWITHTHEOUTSIDEWORLDQUITEOFTENITISTHEFIRMSONLYCONTACTWITHITSCUSTOMERS,WHOFORMTHEIRIMPRESSIONSOFTHEFIRMASMUCHFROMTHETONEANDQUALITYOFITSCORRESPONDENCEASFROMTHECAREANDPROMPTITUDEWITHWHICHTHEIRORDERSAREMETTHEREFORE,WEMAYEMPLOYMANYTECHNIQUESTHATAREUNIQUELYAPPROPRIATETOOURCOMMUNICATIONTOSTR

12、ENGTHENTHEINFLUENCEOFTHEWRITTENPIECES21WHATISBUSINESSCORRESPONDENCE4BUSINESSCORRESPONDENCEORBUSINESSLETTERISAWRITTENCOMMUNICATIONBETWEENTWOPARTIESAMEANSTHROUGHWHICHVIEWSAREEXPRESSEDANDIDEASORINFORMATIONISCOMMUNICATEDINWRITINGINTHEPROCESSOFBUSINESSACTIVITIESMEANSITISAPARTNERSHIPOFTWOPARTIESTOIMPROVET

13、HEIRLETTER122THEIMPORTANCEOFPOLITENESSINBUSINESSCOMMUNICATIONTELEPHONESANDINTERNETMEETINGSHAVEBECOMEINCREASINGLYPOPULARNOWHOWEVER,THEFORMOFWRITING,INCLUDINGCORRESPONDENCEONPAPEROREMAIL,STILLOCCUPIEDAGREATSHAREOFCOMMUNICATIONBETWEENFIRMSANDORGANIZATIONSTHATISBECAUSEITISMOREPRACTICALANDEFFICIENTFIRST,

14、FOREXAMPLE,THELARGEEXPENSECAUSEDBYATRUNKCALL,ISONEDISADVANTAGEOFTELEPHONECONVERSATIONWHILEITISCHEAPERTOWRITETOTHEFOREIGNCUSTOMERSTHANTOPHONEANDWAITFORANANSWER,BECAUSETHEREISTHEJETLAGBETWEENTHECOUNTRIESWECANALSOSAVETIME,FORTHETELEPHONEMAYNOTBEAVAILABLEATTHEMOMENTANDMAYHAVETOBESENTBYMAILANYWAYBESIDES,

15、WEOFTENWRITECIRCULARLETTERSINSTEADOFHAVINGCIRCULARVISITSORTRUNKCALLS,BECAUSEITISMOREECONOMICALTOWRITEWHENALOTOFPEOPLEMUSTRECEIVETHESAMEINFORMATIONSECOND,ITISOFTENUNWELCOMETOINTERRUPTACUSTOMERBYTELEPHONINGTOEXPRESSAPPRECIATIONFORANORDERORTOINFORMTHEDATEWHENTHEGOODSWILLARRIVEINDETERMININGTHEMOSTEFFICI

16、ENTMEANSOFCOMMUNICATING,WEMUSTCONSIDERBOTHOURSELVESANDTHECONVENIENCEOFTHECUSTOMERS,ANDTHEIRCONVENIENCEMEANSEFFICIENCYOFCOMMUNICATIONTHEREFORE,BUSINESSCORRESPONDENCEPROVIDESOPPORTUNITIESTOGIVETHERECIPIENTAFAVORABLEIMPRESSIONABOUTTHEINCREASEGOODWILLBYCREATINGINTHEMINDOFTHERECIPIENTAFAVORABLEIMPRESSION

17、OFTHEFIRMTHEWRITERSFIRM,ASWELLASOFTHEWRITERHIMSELFTHIRD,THEMAINDETERMINANTOFADOPTINGTHECOMMUNICATIONMETHODISTHETYPEORINFORMATIONREQUESTEDORTOBETRANSMITTEDDETAILEDINFORMATIONREQUIRESTHEWRITTENWORDSTOENSUREACCURACYANDCORRECTUNDERSTANDINGTHISKINDOFMESSAGEMUSTBEGIVENINWRITTENFORMWORDOFMOUTHCOMMUNICATION

18、CANOFTENMAKESOMEMISTAKES,SUCHASANINCORRECTDATEORADDRESSWHILE，WRITTENCOMMUNICATIONWILLENSUREACCURACY4MOREOVER,WHENTHEWRITTENINFORMATIONBECOMESAPARTOFTHERECORD,ITISOFFICIALFORITSERVESASAPERMANENTRECORDFORFUTUREREFERENCEANDALSOVALUABLEEVIDENCEINTHEEVENTOFLEGALDISPUTES53POLITENESSPOLITENESSPLAYSANIMPORT

19、ANTROLEBOTHINBUSINESSCOMMUNICATIONANDDAILYLIFE1POLITENESSISANOBSERVATIONOFSOCIALPHENOMENONINBUSINESSCORRESPONDENCE,WEALWAYSEMPLOYTHEPOLITEWAYTOCOMMUNICATEINORDERTOGIVEAGOODIMPRESSIONONONEANOTHER2POLITENESSCANALSOBEUNDERSTOODASAMEANSTOACHIEVETHEGOALINTERMSOFMEANSANDRESULTANALYSISTHEMOSTORDINARYEXAMPL

20、EISTHATWHENWENEEDSOMEONESHELPWEUSUALLYHASTOASKFORHELPINAPOLITEMANNERINOTHERWORDS,WETENDTOBEPOLITEINORDERTOSHOWOURWILLINGNESSTOSTARTAFRIENDLYRELATIONWITHSOMEONE,ORTOMAINTAINTHEGOODRELATION,ORTOIMPROVEITIFTHEREARESOMEUNPLEASANTTHINGSBETWEENEACHOTHER3POLITENESSSTRATEGIES,INFACT,ARESOMEKINDSOFSOCIALNORM

21、SIMPOSEDBYTHECONVERSATIONSOFTHECOMMUNITYOFWHICHWEAREBELONGTOSOMETIMESWEFEELTHATWEHAVETOBEPOLITEINORDERTOSHOWWEAREPOLITEANDCULTIVATEDTOSOMEANEXTENTTHATWEKNOWWHATTODOTOLIVEUPTOTHECONVENTIONALLYRECOGNIZEDSOCIALSTANDARDSSOTHATWEWILLNOTBEACCUSEDOFBEINGRUDEORILLMANNEREDINORDERTOBEPOLITE,WEHAVETOBETOLERANT

22、UNDERCERTAINCIRCUMSTANCES,TOMEETCERTAINSTANDARDS,WEHAVETOAVOIDDOINGTHETHINGSASWEDOINPRIVATETHEREFORE,POLITENESSISNOTALWAYSEASYITISCONNECTEDWITHLANGUAGECONVENTIONS,SOCIALVALUESANDTHECONVERSATIONPARTICIPANTSPSYCHOLOGICALSTATEPOLITENESSISALSORELATEDTOMORALITYESPECIALLYINCROSSCULTURALCOMMUNICATION,ANONN

23、ATIVESPEAKERSOMETIMESISCONSIDEREDASBEINGIMPOLITEBYANATIVESPEAKERPOLITENESSISACOMPLICATEDSOCIALPHENOMENONINLANGUAGETHATISWHYMANYSCHOLARSSTILLKEEPONSTUDYINGIT31POLITENESSPRINCIPALTHEREISNODOUBTTHATPEOPLEVIOLATETHECOOPERATIVEPRINCIPLEWHENCOMMUNICATINGWITHEACHOTHER,INMANYCASES,FUNCTIONSASANEFFECTIVEWAYT

24、OCONTINUETHECONVERSATIONBUTWHYDOPEOPLEVIOLATETHECOOPERATIVEPRINCIPLEWHYDOTHEYADOPTTHEINDIRECTWAY，BUTNOTTHEDIRECTWAYTOEXPRESSTHEMSELVESGRICEMADEASPEECHABOUTCOOPERATIVEPRINCIPLEATHARVARDUNIVERSITYEXPLICITMANYCOMMUNICATIVEPHENOMENAHOWEVER,ASMENTIONEDABOVE,THISPRINCIPLECANNOTFULLYINTERPRETALLPHENOMENATH

25、EREFORE,LEECHPRESENTSTHEPOLITENESSPRINCIPLEFROMTHEASPECTOFSTYLISTICSANDRHETORICWHICHCOMPLEMENTEDTHECOOPERATIVEPRINCIPLEWHENMENTIONING“POLITENESSPRINCIPLE”,THEFIRSTONECOMEUPINPEOPLESMINDMAYBE6LAKOFFLAKOFFISOFTHEIDEATHATINSOMEKINDSOFCOMMUNICATION,THEPOLITENESSFACTORCANAFFECTTHESUCCESSOFCOMMUNICATIONLA

26、TER,THEPOLITENESSPRINCIPLEISESTABLISHEDBYBRITISHLINGUISTGNLEECHASAFURTHERDEVELOPMENTOFCOOPERATIVEPRINCIPLEWHICHAROUSEDGREATREACTIONSINTHEFIELDOFLINGUISTICSREGARDINGPOLITENESS,THERELATIONSBETWEENTHESENDERANDREADERDOAFFECTTHEUNDERSTANDINGTOWARDTHESAMEPOLITEDISCOURSETHATMEANS，IFTHEREADERCANNOTFULLYUNDE

27、RSTANDIT，POLITENESSMAYNOTPLAYITSPARTINLEECHSVIEW3,THECOOPERATIVEPRINCIPLEPUTFORWARDBYGRICECANNOTINTERPRETWHYPEOPLECHOOSEINDIRECTWAYINDISCOURSEANDWHYTHEYDELIBERATELYBREECHTHEPRINCIPLESLEECHALSOATTACHESMUCHIMPORTANCETOTHEUSAGEOFPOLITENESSINCOMMUNICATIONHESAYSTHATRHETORICISAFUNCTIONOFLANGUAGE,WHICHREFE

28、RSTOTHEEFFECTIVEUSEOFLANGUAGEINCOMMUNICATIONTHEREARETWOKINDSOFRHETORICINTERPERSONALRHETORICANDTEXTUALRHETORICPOLITENESSPRINCIPLEISACOMPONENTOFINTERPERSONALRHETORICPOLITENESSPRINCIPLEEXPLAINSTHEREASONWHYPEOPLEOFTENADOPTINDIRECTWAYBROWNANDLEVINSONALSOPROPOSEDTHATPEOPLEAREAPTTOBEPOLITEINCOMMUNICATIONFO

29、RFACESAVING,ANDINSISTTHATTHEPOLITENESSSTRATEGIESTHEYPUTFORWARDBEUNIVERSALACROSSCULTURES33ANALYSISOFPOLITENESSPRINCIPLELEECHANALYSESPOLITENESSBYTHEUSEOFMAXIMSEACHMAXIMHASTWOSIDESOFAPROBLEMONEISOTHERCENTEREDANDTHEOTHERISSELFCENTEREDTHESIXMAXIMSAREOFTENUSEDININTERPERSONALCOMMUNICATIONWITHINTHESESIXMAXI

30、MS,TACTMAXIMISTHEMOSTBASICMAXIMITISUSEDMOSTWIDELYONTHEOTHERHAND,OTHERFIVEMAXIMSAREALSOVERYIMPORTANTTHEAPPROBATIONMAXIMMINIMIZINGDISPRAISEOFOTHER,MAXIMIZINGPRAISEOFOTHERINFLUENCESTHEWAYWESTRUCTUREREPRESENTATIVESBROADSPEAKING,THEAPPLICATIONOFPOLITENESSPRINCIPLECANBEUNDERSTOODASREFLECTOFTACTMAXIMINENGL

31、ISHBUSINESSCOMMUNICATIONLEECHOBSERVEDTHATTHEHIGHERTHECOSTFORTHERECEIVERINADIRECTIVE,ORTHEGREATERTHEPOTENTIALFORDISPRAISINGTHERECEIVERINAREPRESENTATIVE,THEMORELIKELYITISFORTHEWRITERTOBEINDIRECTHOWEVER,THESOCIALDISTANCEBETWEENTHEWRITERANDTHERECEIVERCANALSOINFLUENCETHEDEGREEOFDIRECTNESSUSEDPOLITENESSIS

32、ATERMWEUSETODESCRIBETHERELATIONSHIPBETWEENHOWSOMETHINGISSAIDANDTHEADDRESSEESJUDGMENTONHOWSOMETHINGSHOULDBESAIDINCROSSCULTURALCOMMUNICATION,THECONVERSATIONBETWEENANATIVESPEAKERANDANONNATIVESPEAKERSOMETIMESMAYBREAKDOWNBECAUSEOFDIFFERENTPERCEPTIONABOUTPOLITENESSEVERYCOMMUNITYHASITSOWNPOLITENESS7LANGUAG

33、E,WHICHISNOTATRANDOMITISCONSTRAINEDBYTHEPRINCIPLEOFPOLITENESSOFTHECOMMUNITYHOWEVER,POLITENESSPRINCIPLEOFCULTURESMAYDIFFERBECAUSETHEPRAGMATICNORMSOFCULTURESAREDIFFERENTASTHEECONOMYDEVELOPSANDTHEEXCHANGESBETWEENNATIONSINCREASE,PEOPLEFROMDIFFERENTCULTURESCANCOMMUNICATEEASILYTHEINAPPROPRIATEUSEOFSUCHEXP

34、RESSIONSWITHOUTCONSIDERINGTHESOCIALCONTEXTISNOTREGARDEDTOBEPOLITETHEPOLITENESSPRINCIPLEOFACULTUREISNOTABSOLUTEITISOBSERVEDTOACERTAINDEGREETHEACTUALPOLITENESSREALIZATIONISCONSTRAINEDBYTHESPEECHACTIVITYTYPEWEHAVESAIDTHATWESTERNERSVALUEQUALITYMAXIMTOAHIGHERLEVELTHANMODESTYMAXIM,BUTITDOESNOTMEANTHATWEST

35、ERNERSARECONCEITEDINSOMEACTIVITIESTHEYALSOVALUEMODESTYMAXIM11SOCIALDISTANCECANBESEENASANOTHERCOMPOSITEOFPSYCHOLOGICALFACTORSWHICHTOGETHERDETERMINETHEOVERALLRESPECTFULNESSWITHINACONTEXTINOTHERWORDS,IFYOUFEELCLOSETOAPERSON,BECAUSETHEPERSONISRELATEDTOYOUORYOUKNOWHIM/HERWELLORYOUTWOARESIMILARINTERMSOFAG

36、E,SOCIALCLASS,OCCUPATION,SEX,ETCTHENYOUFEELLESSNEEDEDTOEMPLOYPOLITENESSSTRATEGYINMAKINGAREQUESTTHANYOUWOULDIFYOUWEREMAKINGTHESAMEREQUESTTOACOMPLETESTRANGERTHEAPPROPRIATENESSOFLANGUAGEPARTLYMEANSTHEAPPROPRIATENESSOFTHEPOLITENESSPRINCIPLETHEAPPLICATIONOFTHEPOLITENESSPRINCIPLESHOULDBEINLINEWITHTHECIRCU

37、MSTANCESTODEFINETHEPOLITELEVELANDWAYTOEXPRESSACCORDINGTOVARIOUSRELATIONSHIPANDOCCASION321TACTMAXIMTACTMAXIMMEANSTOMINIMIZECOSTTOOTHERANDMAXIMIZEBENEFITTOOTHERITALSOMEANSWHATMETHODSTHEWRITERUSESTOREACHHISGOALDURINGWRITINGCOMMUNICATIONLEECHTHINKSTHATTHISMAXIMISFIRSTIMPORTANT,ANDISAUNIVERSALMAXIMTOLEAD

38、PEOPLETOMAKEASUCCESSFULCONVERSATIONTACTMAXIMISOFTENWIDELYUSEDINBUSINESSENGLISHCORRESPONDENCEITSVERYIMPORTANTTOKNOWHOWTOBEPROFICIENTINTACTMAXIMWELLDURINGBUSINESSACTIVITYANDCOMMUNICATIONTOMAKETHELANGUAGEPOLITE,WEMUSTTAKESOCIALFACTORSINTOCONSIDERATIONSOMETIMES,ITISPOLITEINTHISCIRCUMSTANCE,BUTITMAYBENOT

39、INANOTHERCIRCUMSTANCEASHOULDYOUDESIRE,WEWOULDBEPLEASEDTOSENDYOUCATALOGSTOGETHERWITHEXPORTPRICESANDESTIMATEDSHIPPINGCOSTSFORTHESEITEMS8BWESHOULDBEOBLIGEDIFYOUWOULDLETUSHAVESOMENAMESANDADDRESSESOFLIKELYIMPORTERSOFGOODSTANDINGFROMYOURCUSTOMERS,TOGETHERWITHBRIEFCREDITREPORTSONTHEMFINALLY,ACCORDINGTOTHEA

40、BOVEMENTIONED,TACTMAXIMACTUALLYCANBESUMMARIZEDASMINIMIZETHECOSTTOOTHERMAXIMIZETHEBENEFITTOOTHERUSINGLANGUAGETACTFULLYMEANSTOUSEITPOLITELYBUSINESSLETTERSSHOULD,DEPENDONCIRCUMSTANCES,ADOPTAPPROPRIATELANGUAGE,NEITHERBEINGOFFENSIVENORARTIFICIAL,ANDKEEPSBUSINESSCOMMUNICATIONGOINGONINAHARMONIOUSATMOSPHERE

41、322GENEROSITYMAXIMTHEMAINCONTENTOFGENEROSITYMAXIMISMINIMIZINGBENEFITSTOSELFANDMAXIMIZINGCOSTTOSELFINBUSINESSENGLISH,THISMAXIMISMANIFESTEDBYADOPTINGMORE“OTHERATTITUDE“ANDLESS“SELFATTITUDE“MANYWESTERNERSPAYMUCHATTENTIONTOTHEATTITUDESOFWRITERSSO,WEMUSTPUTTHERECEIVERINTOOURHEARTWHENWRITINGALETTERWEMUSTC

42、ONSIDERHISHOPE,DIFFICULTY,BACKGROUND,FEELINGANDPOSSIBLERESPONSETOTHELETTER,ETCTHENWEDEALWITHTHETHINGSANDEXPANDTHEOTHERSINTERESTASMUCHASWECANBASEONTHEOTHERPARTYSPOSITIONEGWEARESENDINGTHESAMPLESTOYOUBYAIREXPRESSTHISSENTENCEISCORRECTANDTHERECEIVERCANACCEPTWHILEIFWECHANGEDITASTHISWEARERUSHINGTHESAMPLEST

43、OYOUBYAIREXPRESSALTHOUGHWEONLYHAVECHANGEDONEWORD,THEWRITERHASOBVIOUSLYCONSIDEREDTHEOTHERPARTYSINTERESTANDEXPANDEDOURSELVESCOSTEGCALLMEINTHEEVENINGBETWEEN8AND10THISSENTENCEISCOMPLETELYTENDTOCONSIDERTHEOWNBENEFITITSMEANINGISTHAT“IAMNOTFREEINOTHERTIME,IFYOUWANTTOPHONEME,ONLYBETWEEN8AND10INTHEEVENINGIFI

44、TSCHANGEDINTOLIKETHISIMSOPLEASEDTOHAVECALLEDMEINTHEEVENINGBETWEEN8AND10INTHISWAY,WECANNOTONLYEXPRESSOURIDEA,BUTALSOGREATLYREDUCESTHECOSTOFSELFEG”WEHAVEMANYDIFFERENTKINDSOFHIGHHEELSHOEATTHECHINASAUTUMNEXPORTCOMMODITIESFAIR“THEREISNOMISTAKEFROMTHEPOINTOFGRAMMAR,ANDALSOITBRINGSAGOODFACTBUTTHEONLYDEFECT

45、ISTHATITEMPHASIZESMOREONHIMSELFBUTNOTONTHERECEIVERIFWECHANGEITINTOANOTHERWAY,WHICHLIKESTHAT“YOUCANHAVEAWIDECHOICEOFAVERYGOODSELECTIONOFWINTER9CLOTHESATTHECHINASAUTUMNEXPORTCOMMODITIESFAIR“THATNOTONLYEMPHASIZESTHATTHEEXPORTERHAVEAVARIETYOFWINTERCLOTHES,SOTHATTHEIMPORTERWILLHAVEWIDECHOICE,BUTALSOTHEIN

46、TERESTOFTHERECEIVERMEANWHILE,USINGTHEPHRASE“YOUCANHAVE“ISMORETEMPTINGANDDIRECTFROMTHEABOVEEXAMPLES,WECANSAFELYSAY,“OTHERATTITUDE“ISBETTERTHAN“SELFATTITUDE“ITALWAYSTAKESOTHERSBENEFITINTOCONSIDERATIONFIRST,ANDMEANWHILECANALSODELIVERITSIDEACLEARLY323APPROBATIONMAXIMAPPROBATIONMAXIMREFERSTOMINIMIZEDISPR

47、AISEOFOTHERANDMAXIMIZEPRAISEOFOTHERINOTHERWORDS,WHENSOMEONESTATESORADVOCATESACERTAINTHINGOROPINION,WESHOULDNOTGIVETHEOPPOSITEONE,THATSCALLED“APPROBATION“THISISALSOAMAXIMWENEEDPAYGREATATTENTIONTOINLETTERWRITINGAPPROBATIONMAXIMALWAYSCONSIDERSOTHERSPRIORTOSELFANDITISUSUALLYSEENATTHEPREPARATIONOFESTABLI

48、SHINGTHEBUSINESSRELATIONSHIPANDDISCUSSINGTHEDETAILSEGTHEREISNODOUBTTHATWEVERYMUCHAPPRECIATETHESUPPORTYOUHAVEEXTENDEDUSINTHEPASTBYUSINGTHEPHRASE“THEREISNODOUBT“TOEXAGGERATETHEAPPRECIATEOFTHERECEIVEREMPHASIZETHESIGNIFICANCEOFAPPROBATION324MODESTYMAXIMMODESTYMAXIMISSIMILARWITHAPPROBATIONMAXIMGENERALLY,

49、ITMEANSTOMINIMIZEPRAISETOSELFANDMAXIMIZEDISPRAISETOSELFBEINGMODESTWHENTALKINGTOOTHERPEOPLEISANOTHERMAXIMWHICHCANHELPDEVELOPINGBUSINESSINLETTERWRITINGEG”MUCHASWEWOULDLIKETOCOOPERATEWITHYOUIN,WEAREAFRAIDYOURQUOTATIONMAYMUCHHIGHERTHANOTHERCOMPANYINTHISSENTENCE，THEBEGINNINGISSHOWINGTHEWRITERSMODESTANDTHEPHRASE“WEAREAFRAID“ALSOSHOWSTHEWRITERSREQUIREMENT,THATHEHOPETHEPRICECANBECUT,10INANINDIRECTWAY325AGREEMENTMAXIMAGREEMENTMAXIMMEANSTOMINIMIZEDISAGREEMENTBETWEENSELFANDOTHERANDMAXIMIZEAGREEMENTBETWEENSELFANDOTHERIFWECANSTICKTOTHISMAXIM,OURCOMMUNICATIONWILLCONTINUESMOOTHLYAGREEMEN