消费者行为学(双语)消费者行为学双语试卷A.docx

2013 2014学年第I学期期末考试消费者行为学试题A题号一-二二三四总分得分（供国际教育学院112101, 112102班使用）评卷复核人（签名）总分合计人（签名）得分评卷人一、名词解释（每小题3分，共15分）1. MemOry2. NOn COmPe nsatory DeCiSiO n Rules3. Value4. COnSUmer5. Webe S LaW得分评卷人a purchase.、简答题（每小题5分，共25 分）1. LiSt three actions a conSUmer Can take if he is dissatisfied W th2. If a conSUmer is familiar With a product, advertising for it Can work by either enhancing or diminishing recall. Why?