市场营销学试题六参考答案及评分标准一、名词解释（每小题3分，共15分）1. Marketi ng Strategy:The mea ns by WhiCh a market ng goal is to be achieved, usually CharaCteriZed by a SPeCified target and a marketing PrOgram to reach i（.3 分）2. Relatio nship marketi ng:Li nking the orga ni zatio n to its in dividual customers, employees, SUPPIierS and other Part ners for their mutual l on g-term ben efits（ 3 分）3. Refere nce Groups:PeOPIe to whom an in dividual looks as a basis for SeIf-appraisal or as a SOUrCe of PerS onal Sta
