市场营销学试题五参考答案及评分标准一、名词解释（每小题3分，共15分）1. Product POSitiOning: The place an Offering OCCuPieS in COnSumerS minds On important attributes relative to COmPetitiVe products.（ 3 分）2. Product Life Cycle: DeSCribeS the StageS a new PrOdUCt goes through in the marketplace: introduction, growth, maturity, and decline. （3 分）3. Marketing Channel: Individual and firms invoIVed in the PrOCeSS of making a PrOdUCt or SerViCe available for USe or con SUmPti on by con SUmerS or in dustrial users.（3分）
