市场营销河南财经政法大学市场营销学试卷一.docx

4. nonPrObabiIity SamPIing市场营销学试题一5. target market6. PrOdUCt得分评卷人总分合计人（签名）题号一-二二三总分得分评卷复核人（签名）一、名词解释（每小题3分，共24分）1. relatiOnShiP marketing7. trademark2. Cha nnels COn flict8. PriCe elasticity of dema nd3. IifeStyIe得分评卷人二、简答题（每小题6分，共36 分）1. What are the three levels Orga ni Zati ons?intoday SIarge4. What are the five Criteri