市场营销学试题一参考答案及评分标准一、名词解释（每小题3分，共24分）1. Relatio nship market ng: Li nki ng the Orga ni Zati On to its in dividual customers, employees,SuPPlierS and other Part ners for their mutual lo ng-term ben efits.（ 3 分）2. Cha nn els COn flict: AriSeS Whe n One Cha nnel member believes ano ther Cha nnel memberis engaged in behavior that PreVents it from achieving its goals.（ 3 分）3. Lifestyle : A mode of living that is identified by how people SPend their time and resources, What they con Sid
