市场营销河南财经政法大学市场营销学试卷二.docx

4. Marketing research市场营销学试题题号一-二二三总分得分评卷复核人（签名）得分评卷人总分合计人（签名）2. market Share3. COnSUmer behavior5. PrOdUCt POSitiOning一、名词解释（每小题3分，共24分）1. CUStOmer value6. marketing Strategy7. PrOdUCt life cycle8. PriCe discrim in ati On4. What is the difference between an expressed and an implied Warranty?得分评卷人二、简答题（每小题6分，共3