市场营销河南财经政法大学市场营销双语试卷四.docx

5. PUbIiC relatio ns市场营销学试题四题号一一-二二三四总分得分评卷复核人（签名）总分合计人（签名）得分评卷人、简答题（每小题6分，共30 分）.Describe the new features you would add to an automobile designed for conSUmerS in the 55+ age group. In Whatmagaz ines would you advertise to appeal to this target market?得分评卷人、名词解释（每小题3分，共15分）1. market2. market Segme ntati On2. What are the three basic functions PerfOrmed by in termediaries?3. product