市场营销河南财经政法大学市场营销双语试卷六.docx

5. PriCe DiSCrimi natio n市场营销学试题六题号一一-二二三四总分得分评卷复核人（签名）总分合计人（签名）得分评卷人二、简答题（每小题5分，共25分）1. EXPIain how organiZatiOnS build strong CUStOmerS relati on ShiPS and CUStOmer value through marketi ng.得分评卷人、名词解释（每小题3分，共15分）1. Marketing Strategy2. ReIatiOnShiP Marketing2. Explain What is meant by a marketing Channel of distribution and Why in termediaries are n eeded.