市场营销学试题二参考答案及评分标准一、名词解释（每小题3分，共24分）.Customer value: The Unique COmb in ati On Of ben efits received by targeted buyers that in CIUdeS quality, price, COnVenien ce, on time delivery, and both before-sale and after-sale service. （ 3 分）2. Market share: The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself. （ 3 分）3. Consumer behavior: The actions a PerSon takes in PUrChaSing and USing PrOdUCtS and services, including the
