Trade FairA trade fair (trade show,trade exhibition, Or expo) is an exhibitiOn OrganiZed SO that COmPanies in a SPeCifiCindustry Can ShOWCaSe and demOnStrate their IateSt products, service, StUdy activities of rivals and examine recentmarket trendsand opportUnities. In con trast to con SUmer fairs, on Iy some trade fairs are ope n to the public, while OtherS Can only be atte nded by compa ny represe ntatives (members of the trade, e.g. PrOfeSSi on als) and members of thqoress, therefore trade