Marketing-CreatingandCapturingCustomerValue,Chapter1,营销：创造和获取客户价值第1章,RestStop:PreviewingtheConcepts休息站：概念预览,Definemarketingandoutlinethestepsinthemarketingprocess给营销下定义并简述营销过程的步骤Explaintheimportanceofunderstandingcustomersandthemarketplaceandidentifythefivecoremarketplaceconcepts理解客户和市场的重要性，明确五个核心的市场概念Identifythekeyelementsofacustomer-drivenmarketingstrategy明确客户驱动型营销战略的主要构成要素,Copyright2013,PearsonEducationInc.,PublishingasPrentice-Hall,1-2,RestStop:PreviewingtheConcepts休息站：概念预览,Discusscustomerre
