,TheCOVID-19pandemichasfundamentallychangedtheworldasweknowit.Peoplearelivingdifferently,buyingdifferentlyand,inmanyways,thinkingdifferently.Supplychainshavebeentested.Retailersareclosingdoors.Consumersacrosstheglobearelookingatproductsandbrandsthroughanewlens.Thevirusisreshapingtheindustryinreal-time,rapidlyacceleratinglong-termunderlyingtrendsinthespaceofmereweeks.Ourresearchindicatesthatnewhabitsformednowwillendurebeyondthiscrisis,permanentlychangingwhatwevalue;howandwhereweshop;andhowweliv
