,IntroductionThe8%:WhatWeCanLearnTheStateofCRMDataQualityImpactsofCRMDataQuality:TrustandForecastingImpactsofCRMDataQuality:ConversionImpactsofCRMDataQuality:RevenueandBusinessInitiativesCRMDataManagementAnalystBottomLineAppendix,TABLEOFCONTENTSFormoredetailonthesurveyandtheparticipantsthatcontributedtotheresearch,pleaserefertotheAppendix.,03,ANALYSTREPORT:THESTATEOFCRMDATAMANAGEMENT2020,INTRODUCTION,Everycompanywantstodescribeitselfasdata-driven,butt