,Overview,3,People encounter ads everywhere they go on their commutes, while shopping, and even at home. Encountering ads is inevitable, but are all the ads people see relevant to their interests and needs? How often do they see ads that are engaging enough to influence a purchase? To answer these questions, DISQO has conducted a study into ad relevance. From May 12 through May 15, 2020, we surveyed a selection of DISQO Audience members to understand: Consumer interest in viewing relevant ad
