消费者行为（双语）课程教学大纲Consumer Behaviour Module Syllabus课程号/Module Code：34200802制定（修订）单位/Institute：Surrey International Insitutute制定（修订）人或执笔人/Writer：Shi Fangfang制定（修订）时间/Time：Feb 2012课程概述/Module SummaryThe module is designed to provide knowledge and understanding of consumer behaviour via theoretical discussion, case analysis and first-hand research experience. It covers general consumer behaivour theories and models, and relates to examples and c
