,Contents,03 04 05 11 15 22 31 34,Foreword, | ,2,Introduction,The impact of COVID-19,Staying relevant post COVID-19,Building connections and trust,The purchase journey,Key takeaways for brands,Methodology,T H e age O f I nfluen C e,Foreword,Ben Jeffries Chief Executive Officer,Jason Mander Chief Research Officer,It has been clear to us for a long time that creators have become an integral part of peoples lives. We rely on them for meal inspiration, for news updates, for morale boosting
