SOSTAC PLANNING SYSTEM / 运用SOSOTAC系统撰写策略性营销传播策划方案Stage/步骤Section of plan/策划阶段Which answers/所解决的问题SSituation/现状Where are we now？/我们现在在哪里？OObjectives/目标Where do we want to be？/我们准备去哪里？SStrategy/策略How do we get therebroad steps？/我们如何到达那里-主要的步骤是哪些？TTactics/战术How do we get thereindividual steps？/我们如何达到那里-每一个详细步骤是哪些？AAction/行动What are the specific actions required for each individual tactical step？How do we get people to do them？
