房地产公司品牌营销问题及策略摘要 随着竞争的愈加激烈，品牌意识也越来越多地渗入各行各业中，尤其在近几年的房地产行业中，各公司对其品牌营销环节越来越重视。品牌营销已经成为房地产公司必须重视的一个环节，甚至于影响到公司的成败。结合中国房地产行业的现状，陈述房地产公司在品牌营销环节存在的问题，提出解决问题的方法。 关键词 房地产品牌；品牌营销；营销策略 Problems and Strategy of Real Estate Brands/Li Yuhui Abstract With the increasingly fierce competition, brand awareness are much more important. Particularly in the real estate industry in recent years, the company emphasis on brand marketing links. Brand marketing has become a real estate company to be
