Contents,Across all media, FY average estimated U.S. ad spend is expected to fall by -8% in 2020 vs. 2019,Total FY Traditional Media: Total FY Digital Media:,-30% +6%,IAB Proprietary Research3,Executive Summary,Note: Total Traditional Media Desktop Age 2+; Mobile Age 18+, +10%, +13%, with Video (OTT/CTV) seeing particularly increased audience attention.,Source: Comscore, 6/23/20,IAB Proprietary Research6,Quarantines begin,IAB Proprietary Research,-8%,6%,-30%,Digital,Ad Spend,Traditional,
