1、1本科毕业论文外文翻译外文文献译文标题金融危机下的企业财务管理研究资料来源豆丁网作者穆罕默德艾哈迈德本财务管理掌持着企业的经济命脉，对企业的健康发展有着重要意义。但目前，许多企业财务管理仍处于低效率低水平状态，与其日益发展壮大的要求和外部不断变化的环境不相适应。多数企业的领导层特别是中小企业的领导层尚未建立起诸如时间价值、风险价值、边际成本、机会成本等科学管理的理念。普遍存在财务管理机构简单、专业性不强、职位不分、内部控制弱、资金周转缓慢等财务管理问题。面对目前席卷全球的金融危机，各国企业应该认识到财务管理的不足，进而采取相应的策略，以应对环境的变化。一、金融危机对企业的影响由于受全球金融危机
2、和世界经济增长明显减速的影响，经济运行困难明显增加，出口额降低、失业率升高、工业生产放缓、部分企业生产经营困难甚至破产等等。受影响最大的当属沿海、南方一些主要对外出口的制造企业。金融危机使得西方人的消费能力大大下降，人们减少了使用信用卡提前消费的习惯，开始进入节俭生活的时代。消费力下降，直接影响着企业的出口额，一些企业失去了大额订单，资金问题困扰着企业的生存。服务业特别是旅游业也受到了一定影响，虽然人们工作不再繁忙甚至失去了工作，从而有了充裕的闲暇时间，但金钱的匮乏使得人们宁愿呆在家中，从而使得旅游业失去了大批的国外游客。当然，原本主攻国内市场的一些企业受到金融危机的冲击还是比较小的，目前国家
3、政策的主方向就是启动内需、扩大内需，尽量把国民的消费欲望调动起来，这在很大程度上帮助了这部分企业。二、企业财务管理现状1管理层财务管理意识不强，尤其缺少财务预算意识，面对风险信心不足。金融危机的冲击要求各企业尤其应做好财务管理，这对于国内企业来说是一种挑战。相对于西方国家来说，中国市场经济起步较晚，发展的还不是很完善，再加上受传统思想的影响，国内的企业领导层不太重视财务管理，尤其是预算管理。以收定支是各企业特别是中小企业的一贯模式。金融危机的爆发使得对外出口企2业的收入急剧下滑，账款收不回来，现金流断裂，面对这些问题，大多数企业采取的是裁员甚至关门，而对于如何拯救企业信心不足。2多数企业没有风
4、险预警系统。正由于财务预算做的不到位，风险预警就更谈不上了。企业的经营过程中会面临很多风险，比如政策风险、环境风险、市场风险、安全风险和财务风险等，完善的风险预警系统能够及时发现风险，并反馈给管理层以作出决策，避免或减少不必要的损失。对于财务风险，财务人员可根据预警模型利用搜索的数据，检测到可能面临的现金流方面的风险，就应把信息及时传递给管理层，以作出改变营销策略、加速回收账款等策略。金融危机的爆发虽然危害多多，但也起到了一定的检测作用，对于那些迅速破产消失的企业，财务管理不善是主要原因之一。3融资渠道狭窄，投资盲目、不科学。资本市场还不够发达，企业筹资手段比较单一，大型企业主要靠发行股票募集
5、资金，而股票上市要经过政府批准，要经过地方政府、中央主管部门、证监委、证券委和证交所上市委员会等层层审批，关卡较多，使得融资不及时。所以，很多企业特别是中小企业首选金融机构的贷款，有的不惜从地下钱庄贷高利贷，100万的贷款一年就有60多万的利息，成本高，风险也大。在筹资时较少考虑资本结构和财务风险等，也是目前很多企业的通病。有些上市公司无视很高的负债比率，甚至更有些上市公司纯粹是为了圈钱而筹资，筹到的资金进行衍生金融工具的投机行为，赚了是公司的，赔了是股东的，很少考虑企业价值或股东价值最大化。在利润分配方面，由于我国企业为了长期稳定地发展，一般较注重积累，而不倾向于导致企业现金流出的现金股利分
6、配方式，较注重企业的经营成果，即利润指标，而对股价关心较少，从而在收益分配上与国际惯例差距较大。与国际上广泛采用的股利政策相比，我国上市公司较少分配现金股利，而以配股或送红股居多，这不利于私有资金的募集。在投资方面，多数企业没有经过严谨的科学分析与判断，尤其是一些国有企业不顾自身的能力和发展目标，热衷于铺新摊子，盲目投资，造成严重损失，更有甚者，把大量资金赌注在复杂衍生金融工具上，最终造成公司的巨额亏损。4流动资金管理不当，创新能力较低。企业在流动资金等方面的管理也存在很多问题，为了获得大额订单，增加销售额，而不顾购买方的信用状况，进行大量赊销，使得应收账款居高不下。资金回笼慢，降低了资金的流
7、动性，影响了企业的正常业务，使企业处于被动状态。企业创新能力低主要表现在经营策略陈旧、产品种类单一、产品设计单调、应收账款回收方式单一（只等着企业归还或加紧催收，而不敢轻易卖给银行）等，从而使得企业竞争力减弱，陷入财务困难的境地。3三、金融危机下财务管理策略1增强财务管理意识，备足信心应对金融危机。不断发展完善的市场经济要求企业的财务管理跟上步伐，管理层应从观念上改变以收定支的思路，充分认识到财务管理的作用。管理层认识到了财务管理的作用，可以派财务人员到其他企业学习借鉴宝贵丰富的经验，以减少摸索的时间，减少企业成本。当然，面对金融危机，作为企业的决策者还必须要有足够的信心，去解决困难。领导者坚
8、定的信心才能聚集人气，提高士气，共同挺过困难时期。2加强财务风险预警系统建设，提高管理层的决策能力。财务风险分析和预测是企业控制未来财务风险的重要方法，也是企业进行经营决策的重要依据。准确把握宏观经济形势和市场发展变化，高度关注宏观经济运行信息及重要指标，通过分析判断后，调整企业自身各项财务指标及目标，对企业未来财务活动和财务成果作出科学预测，以避免不恰当的投资实施。加强经济、财务、市场、政策等信息体系建设，强化财务风险分析和预测与企业发展战略的相互衔接，合理运用财务风险分析和预测方法，以提高企业财务管理水平，提升企业管理层的决策能力。3尽量使筹资多样化，充分利用国家的优惠政策，科学投资，强化
9、管理，降低成本费用。在做筹资决策时，应研究对比各方案，充分考虑资本结构和财务风险。在目前上市条件苛刻，审批严格的情况下，大型企业可以采取私募资金的方式进行融资，当然，这种方式要求企业有很高的信誉。对于中小企业，可以时刻关注国家的优惠政策，尽管4万亿的国家投资主要用在了基础建设上，但下一步国家政策会偏向于中小型民企，民营企业对解决就业，促进经济发展有着不可估量的作用。企业投资应充分考察市场发展变化，对各投资方案进行分析，以求投资于有市场潜力的实体经济或前景良好的股市等。市场需求萎缩，企业面临销售业绩下滑、成本费用上升、盈利能力下降等多重困难，严格控制企业成本，是企业应对国际金融危机冲击的重要举措
10、。进一步优化业务和管理流程，推行全面预算管理，强化各项预算定额和费用标准的约束力。降低成本费用需要在各个环节进行落实，经营环节重点在于加强对原材料的采购和使用，妥善处理集中采购与分散采购的关系，努力把原材料成本控制在预算范围内；筹资环节主要研究资金成本的降低，尽量采用财务费用较少且风险较低的筹资方式；投资阶段尽量避免错误决策带来的损失。4加强现金流管理，提高企业的创新能力。稳定充足的现金流，是企业应对危机、稳健经营、健康发展的重要保证。全面树立以资金管理为主导的企业财务管理理念，强化现金流管理意识，重视企业现金流管理是非常重要的。缩短资4金循环周期，防范资金风险，严格控制现金流出，健全企业现金
11、流管理制度，建立有效的管理信息系统，进一步改进和加强对现金流的动态监控，确保企业资金链正常。提高创新力是使企业立于不败之地的良策，准确把握产品市场发展态势，加强市场形势预测，科学合理组织生产，适时调整产品结构，进行产品创新，优化配置，整合资源，把没有效率和竞争力差的业务去掉，以增强企业整体竞争力。充分发挥网络营销优势，拓展国际国内营销区域，提高营销速度，不断提高产品市场占有率。面对全球性的金融危机，企业必须认识到财务管理对企业生存和发展的重要性，积极采取应对措施，调整发展战略，改善经营管理，通过加强成本控制、现金流管理、筹资投资管理、财务风险预测等一系列的管理活动，有效地解决金融危机环境中企业
12、存在的财务管理问题，以应对金融危机的冲击，以求企业更近一步的发展。5外文文献原文TITLEFINANCIALCRISISOFENTERPRISEFINANCIALMANAGEMENTRESEARCHMATERIALSOURCEWWW点DOCIN点COMAUTHORMOHAMEDBENAHMEDTHEFINANCIALMANAGEMENTOFENTERPRISESAREHOLDINGHANDSOFENTERPRISESECONOMICLIFELINE,THEHEALTHYDEVELOPMENTHASIMPORTANTSIGNIFICANCEBUTATPRESENT,OURCOUNTRYMANYE
13、NTERPRISEFINANCIALMANAGEMENTISSTILLINLOWEFFICIENCYLOWLEVELCONDITION,INSTEADOFINCREASINGDEVELOPMENTANDEXPANSIONOFTHEREQUIREMENTSANDEXTERNALCONSTANTLYCHANGINGENVIRONMENTDOESNOTADAPTMOSTENTERPRISELEADERSHIPESPECIALLYSMESLEADERSHIPHASNOTYETSETUPSUCHASTIMEVALUEANDRISKVALUE,THEMARGINALCOST,OPPORTUNITYCOST
14、ANDOTHERSCIENTIFICMANAGEMENTIDEAWIDESPREADFINANCIALMANAGEMENTSIMPLESTRUCTURE,PROFESSIONAL,NOTSTRONGPOSITIONISNOTDIVIDED,INTERNALCONTROLWEAK,THECAPITALTURNOVERSLOWETCFINANCIALMANAGEMENTPROBLEMSFACINGTHECURRENTACROSSTHEGLOBALFINANCIALCRISIS,COUNTRIESENTERPRISEESPECIALLYOURCOUNTRYENTERPRISEMORESHOULDRE
15、ALIZEFINANCIALMANAGEMENTINSUFFICIENCY,THENTAKETHECORRESPONDINGSTRATEGY,INRESPONSETOCHANGESINTHEENVIRONMENTFIRST,FINANCIALCRISISONDOMESTICENTERPRISEINFLUENCEAFFECTEDBYTHEGLOBALFINANCIALCRISISANDWORLDECONOMICGROWTHSLOWSSIGNIFICANTLYINFLUENCE,CHINASECONOMYOPERATIONDIFFICULTYSIGNIFICANTLYINCREASED,EXPOR
16、TS,ANDHIGHRATESOFUNEMPLOYMENT,LOWERPARTOFINDUSTRIALPRODUCTIONSLOWDOWN,PRODUCTIONANDOPERATIONOFENTERPRISESDIFFICULTOREVENBANKRUPTCY,ETCTHEMOSTAFFECTED,WHENISTHECOASTAL,SOMESOUTHERNMAINEXPORTSMANUFACTUREENTERPRISEFINANCIALCRISISWESTERNERSCONSUMINGCAPACITYDROPSGREATLY,PEOPLEUSECREDITCARDREDUCEDSPENDING
17、HABITSINADVANCE,HASBEGUNTOLIVESIMPLYERAABROAD,THEDIRECTIMPACTONCONSUMERSPENDINGDECLINEOFENTERPRISESOFOURCOUNTRYEXPORTS,SOMEENTERPRISELOSTBIGORDERS,MONEYPROBLEMSENTERPRISESURVIVALSERVICESESPECIALLYTOURISMALSORECEIVEDCERTAINEFFECT,WHILEPEOPLEWORKNOLONGERBUSYEVENLOSTHISJOBANDTHUSHAVEAMPLELEISURETIME,BU
18、TTHELACKOFMONEYTHATMAKESPEOPLEWOULDRATHERSTAYATHOME,SOTHATTHEDOMESTICTOURISMLOSTLARGENUMBERSOFFOREIGNTOURISTSOFCOURSE,SOMEOFTHEORIGINALATTACKTHEDOMESTICMARKETBYTHEIMPACTOFTHEFINANCIALCRISISENTERPRISEORSMALLER,ATPRESENTTHESTATEPOLICYDIRECTIONOFDOMESTICDEMAND,THELORDISSTARTINGASEXPANDINGDOMESTICDEMAND
19、ANDNATIONALCONSUMPTIONDESIREAROUSED,THISISLARGELYHELPEDTHISPARTOFTHE6ENTERPRISESECOND,OURCOUNTRYENTERPRISEFINANCIALMANAGEMENTSTATUS1MANAGEMENTCONSCIOUSNESSNOTSTRONGFINANCIALMANAGEMENT,ESPECIALLYTHELACKOFFINANCIALBUDGETCONSCIOUSNESS,FACINGTHERISKLACKOFCONFIDENCETHEIMPACTOFTHEFINANCIALCRISISASKEACHENT
20、ERPRISESHOULDMAKETHEFINANCIALMANAGEMENT,ESPECIALLYFORTHEDOMESTICENTERPRISETHATISACHALLENGECOMPAREDWITHWESTERNCOUNTRIES,WHEREOURCOUNTRYSMARKETECONOMYHASALATESTARTANDITSDEVELOPMENTISNOTBYVERYPERFECT,PLUSTHEINFLUENCEOFTRADITIONALIDEAS,THEDOMESTICENTERPRISELEADERSHIPDONTVALUETHEFINANCIALMANAGEMENT,ESPEC
21、IALLYTHEBUDGETMANAGEMENTSURELYWITHCLOSINGAISVARIOUSENTERPRISESESPECIALLYSMESCONSISTENTPATTERNSFINANCIALCRISISMAKESFOREIGNEXPORTENTERPRISEINCOMESHARPLYDECLINING,RECEIVABLE,DONOTRECEIVEBACKCASHFLOWFRACTURE,FACETHESEPROBLEMS,MOSTENTERPRISEISTAKENLAYOFFS,BUTFOREVENCLOSETOSAVEENTERPRISELACKOFCONFIDENCE2M
22、OSTENTERPRISENORISKEARLYWARNINGSYSTEMBECAUSEOFTHEFINANCIALBUDGETDOESNOTREACHTHEDESIGNATEDPOSITION,RISKEARLYWARNINGISMUCHLESSTHEMANAGEMENTOFTHEENTERPRISEPROCESSWILLFACEMANYRISKS,SUCHASPOLICYRISK,ENVIRONMENTALRISK,MARKETRISK,SAFETYRISKANDFINANCIALRISK,THEPERFECTRISKEARLYWARNINGSYSTEMCANTHETIMELYDISCOV
23、ERYRISK,ANDFEEDBACKTOMANAGEMENTFORDECISIONMAKING,AVOIDORREDUCEUNNECESSARYLOSSESFORFINANCIALRISK,FINANCIALPERSONNELCANACCORDINGTOEARLYWARNINGMODELUSINGSEARCHDATA,DETECTCOULDFACETHERISKOFTHECASHFLOW,SHOULDTAKETHEINFORMATIONTOMANAGEMENT,TODELIVERTIMELYCHANGEMARKETINGSTRATEGY,ACCELERATINGRECOVERYRECEIVA
24、BLESTRATEGYFINANCIALCRISISALTHOUGHHARM,BUTALSOMOREPLAYACERTAINROLEFORTHEDETECTION,WHOQUICKLYBANKRUPTTHEENTERPRISE,FINANCIALMANAGEMENTDISAPPEARISTHEMAINREASONOFBAD3THEFINANCINGCHANNELISNARROW,THEINVESTMENTBLINDLY,NOTSCIENCECHINASCAPITALMARKETENOUGHDEVELOPED,ENTERPRISEFINANCINGMEANSMOREONEFOLD,LARGEEN
25、TERPRISES,MAINLYBYISSUINGSTOCKRAISINGMONEY,ANDLISTEDONTHESTOCKEXCHANGETOSECUREGOVERNMENTAPPROVAL,SHOULDPASSLOCALGOVERNMENTANDTHECENTRALCOMPETENTDEPARTMENTS,ZHENGJIANWEI,ZHENGQUANWEIANDSTOCKEXCHANGELISTINGCOMMITTEESUCHLAYERSOFAPPROVAL,LEVELSMORE,MAKEFINANCINGNOTTIMELYSO,ALOTOFENTERPRISES,ESPECIALLYSM
26、ESPREFERREDFINANCIALINSTITUTIONSATTHELOAN,SOMEFROM7UNDERGROUND,100MILLIONSUBPRIMEUSURYLOANSWITHMORETHAN60MILLIONAYEARANDTHEINTEREST,COSTISHIGH,THERISKISBIGALSOWHENLESSCONSIDERINFINANCINGCAPITALSTRUCTUREANDFINANCIALRISKS,ITISALSOTHEMANYENTERPRISEOVERGENERALIZATIONSOMELISTEDCOMPANIESIGNOREHIGHDEBTRATI
27、O,EVENSOMEOFTHELISTEDCOMPANIESISPURETOENCIRCLEMONEYANDFUNDRAISING,RAISEDMONEYFORTHEDERIVATIVESSPECULATION,EARNEDISTHECOMPANY,ITSSHAREHOLDERS,LOSTISRARELYCONSIDERENTERPRISEVALUEORMAXIMIZESHAREHOLDERVALUETHEPROFITDISTRIBUTION,BECAUSEOURCOUNTRYENTERPRISEFORALONGTERMSTABLEDEVELOPMENT,ISGENERALLYPAYATTEN
28、TIONTOTHEACCUMULATION,ANDDONOTTENDTOLEADTOENTERPRISECASHOUTFLOWSOFCASHDIVIDENDDISTRIBUTIONMETHODS,MOREATTENTIONTOENTERPRISESOPERATINGRESULTS,SUCHASPROFITTARGETS,ANDTOSHAREPRICEISLESS,THUSINTHECAREWITHTHEINTERNATIONALCONVENTIONONINCOMEDIFFERENCEISBIGGERANDINTERNATIONALLYWIDELYUSEDCOMPAREDTHEDIVIDENDP
29、OLICY,CHINASLISTEDCOMPANIESLESSCASHDIVIDENDDISTRIBUTION,ANDTOMATCHORSENDBONUS,WHICHHINDERSPRIVATEFUNDSINTHEMAJORITYOFCOLLECTININVESTMENT,MOSTBUSINESSESWITHOUTTHERIGOROUSSCIENTIFICANALYSISANDJUDGEMENT,ESPECIALLYSOMESTATEOWNEDENTERPRISEIGNORINGTHEIROWNABILITYANDDEVELOPMENTGOALS,KEENTOSTALL,ANDSPREADNE
30、WHAPHAZARDINVESTMENTANDHEAVYLOSSESARECAUSED,HAVEMOREVERYPERSON,PUTLOTSOFMONEYBETONINCOMPLEXDERIVATIVES,RESULTINGINTHECOMPANYSHUGELOSSES4LIQUIDITYMANAGEMENTUNDESERVED,INNOVATIONCAPACITYISLOWOURCOUNTRYENTERPRISEINLIQUIDITYASPECTSOFMANAGEMENTTHEREAREALSOMANYPROBLEMS,INORDERTOGETTHEBIGORDERS,INCREASESAL
31、ES,REGARDLESSOFTHEACQUIRERCREDITCONDITIONS,LOTSOFCREDITSALES,MAKESACCOUNTSRECEIVABLEHIGHTHEMONEYCOLLECTINGSLOW,REDUCEDLIQUIDITY,THEIMPACTOFTHEENTERPRISESNORMALBUSINESS,MAKEENTERPRISEISINPASSIVESTATEENTERPRISEINNOVATIONABILITYLOWMAINLYDISPLAYSINBUSINESSSTRATEGYOBSOLETE,THEPRODUCTCATEGORYSINGLE,PRODUC
32、TDESIGNMONOTONOUS,ACCOUNTSRECEIVABLERECOVERYMETHODSSINGLEONLYWAITINGFORENTERPRISERETURNEDORINTENSIFYCOLLECTION,ANDCANTEASILYSELLBANKETC,THUSMAKETHEENTERPRISECOMPETITIVENESSISABATE,INTOFINANCIALHARDSHIPTHIRD,THEFINANCIALMANAGEMENTSTRATEGYUNDERTHEFINANCIALCRISIS1ENHANCETHEFINANCIALMANAGEMENTAWARENESS,
33、STOCKEDUPCONFIDENCECOPING8WITHAFINANCIALCRISISCONTINUOUSDEVELOPMENTPERFECTMARKETECONOMYREQUIREMENTSTHEENTERPRISESFINANCIALMANAGEMENTKEEPPACE,MANAGEMENTSHOULDBESETONTHECONCEPTOFCHANGETOREAPATRAINOFTHOUGHT,FULLYREALIZEFINANCIALMANAGEMENTROLETHEMANAGEMENTOFFINANCIALMANAGEMENTREALIZEDTHEFUNCTION,CANSEND
34、FINANCIALPERSONNELTOOTHERENTERPRISETOLEARNFROMPRECIOUSEXPERIENCE,INORDERTOREDUCETHETIMEGROPING,REDUCEENTERPRISECOSTOFCOURSE,INTHEFACEOFTHEFINANCIALCRISIS,ASACORPORATEDECISIONMAKERSALSOMUSTHAVEENOUGHCONFIDENCE,TOSOLVETHEIRDIFFICULTIESLEADERFIRMFAITHTOGATHEREDPOPULARITY,IMPROVEMORALE,COMMONSURVIVETHED
35、IFFICULTPERIOD2STRENGTHENFINANCIALRISKPREWARNINGSYSTEMCONSTRUCTION,IMPROVETHEMANAGEMENTDECISIONMAKINGABILITYFINANCIALRISKANALYSISANDPREDICTIONISTOCONTROLTHEFUTUREOFTHEFINANCIALRISKSOFENTERPRISEIMPORTANTMETHOD,ALSOISENTERPRISEOPERATINGANIMPORTANTBASISFORDECISIONMAKINGACCURATELYMACROECONOMICSITUATIONA
36、NDMARKETDEVELOPMENTCHANGE,CONCERNTHEMACROECONOMYINFORMATIONANDIMPORTANTINDEX,THROUGHTHEANALYSISJUDGMENT,ADJUSTTHEENTERPRISEITSELFAFTERTHEFINANCIALINDICATORSANDTARGETS,TOTHEENTERPRISEFINANCIALACTIVITIESANDFINANCIALRESULTSFUTURESCIENTIFICALLYFORECAST,TOAVOIDIMPROPERINVESTMENTIMPLEMENTATIONSTRENGTHENIN
37、GECONOMIC,FINANCIAL,MARKET,POLICY,INFORMATIONSYSTEMCONSTRUCTION,STRENGTHENTHEFINANCIALRISKANALYSISANDFORECASTANDENTERPRISEDEVELOPMENTSTRATEGYOFMUTUALCONVERGENCEREASONABLEUSEOFFINANCIALRISKANALYSISANDFORECASTINGMETHOD,INORDERTOIMPROVEENTERPRISEFINANCIALMANAGEMENTLEVEL,THEPROMOTIONENTERPRISEMANAGEMENT
38、DECISIONMAKINGABILITY3TRYTOMAKEFUNDRAISINGDIVERSIFICATION,MAKEFULLUSEOFNATIONALPREFERENTIALPOLICIES,SCIENTIFICINVESTMENT,STRENGTHENMANAGEMENT,REDUCETHECOSTDOINGFUNDRAISINGDECISIONS,SHOULDSTUDYCOMPAREDEACHSCHEME,FULLYCONSIDERCAPITALSTRUCTUREANDFINANCIALRISKATPRESENT,THEEXAMINATIONANDAPPROVALLISTEDSTR
39、ICTSTRINGENTCONDITIONS,LARGEENTERPRISESCANTAKEPRIVATECAPITALWAYFINANCING,OFCOURSE,INSUCHAWAYTHATTHEENTERPRISEHASAHIGHREPUTATIONFORSMALLANDMEDIUMSIZEDENTERPRISES,CANALWAYSFOCUSONNATIONALPREFERENTIALPOLICIES,ALTHOUGH4TRILLIONCOUNTRYWITHAMAJORINVESTMENTININFRASTRUCTURECONSTRUCTION,BUTTHENEXTNATIONALPOL
40、ICYPREFERENCEFORSMALLANDMEDIUMSIZEDENTERPRISES,PRIVATEENTERPRISESINSOLVINGTHEEMPLOYMENT,PROMOTEECONOMICDEVELOPMENTHASANINESTIMABLEROLE9ENTERPRISEINVESTMENTSHOULDFULLYINVESTIGATIONANDCHANGESOFMARKETDEVELOPMENTAREANALYZED,THEINVESTMENTPLANTOINVESTINAMARKETPOTENTIALOFTHEENTITYECONOMYORTHESTOCKMARKETPRO
41、SPECTISGOODTHEMARKETDEMANDATROPHY,ENTERPRISESAREFACINGSALESDECLINES,COSTANDEXPENSERISE,PROFITABILITYDECLININGMULTIPLEDIFFICULTIES,STRICTLYCONTROLTHECOST,ISTHEENTERPRISETODEALWITHTHEINTERNATIONALFINANCIALCRISISHITTHEIMPORTANTACTIONFURTHEROPTIMIZATIONOFBUSINESSANDMANAGEMENTPROCESSES,THECOMPREHENSIVEBU
42、DGETMANAGEMENT,STRENGTHENINGTHEBUDGETRATIONANDEXPENSESSTANDARDBINDINGLOWERCOSTINEVERYTACHENEEDPRACTICE,MANAGEMENTLINKISTOSTRENGTHENTHEKEYFORRAWMATERIALSPURCHASEANDUSE,PROPERLYHANDLETHECENTRALIZEDPROCUREMENTANDDECENTRALIZEDPROCUREMENTRELATIONSHIP,TRYINGTOCONTROLTHERAWMATERIALCOSTWITHINBUDGETFINANCING
43、LINKCOSTREDUCINGMAINRESEARCHFUNDS,TRYUSINGTHEFINANCIALCOSTSLESSANDTHEFINANCINGWAYALOWERRISKTOAVOIDERRORSDECISIONMAKINGINVESTMENTSTAGESLOSSESFROM4STRENGTHENCASHFLOWMANAGEMENT,ENHANCESTHEENTERPRISETHEINNOVATIONABILITYSTABLEENOUGHCASHFLOW,ISTHEENTERPRISETODEALWITHCRISES,STABLEOPERATIONANDHEALTHYDEVELOP
44、MENTOFTHEIMPORTANTGUARANTEEFULLSETUPTHEFUNDMANAGEMENTASTHELEADINGENTERPRISEFINANCIALMANAGEMENTPHILOSOPHY,ANDSTRENGTHENTHECASHFLOWMANAGEMENTAWARENESS,ATTENTIONTOCORPORATECASHFLOWMANAGEMENTISVERYIMPORTANTSHORTENCAPITALCYCLE,PREVENTCAPITALRISK,STRICTCONTROLCASHOUTFLOWS,CASHFLOWMANAGEMENTSYSTEMPERFECTEN
45、TERPRISE,SETUPEFFECTIVEMANAGEMENTINFORMATIONSYSTEM,FURTHERIMPROVEANDSTRENGTHENTHEDYNAMICMONITORINGOFCASHFLOW,ENSUREENTERPRISECAPITALCHAINNORMALIMPROVECREATIVITYISTHEENTERPRISEISINANIMPREGNABLEPOSITION,ANACCURATEGRASPOFTHEPRODUCTMARKETGOODSITUATION,DEVELOPMENTANDSTRENGTHENMARKETSITUATIONFORECASTINASC
46、IENTIFICANDREASONABLEORGANIZINGPRODUCTION,TIMELYADJUSTTHESTRUCTUREOFPRODUCTS,PRODUCTSINNOVATION,OPTIMIZECONFIGURATION,THEINTEGRATIONOFRESOURCES,NOEFFICIENCYANDCOMPETITIVENESSOFTHEPOOR,FORIMPROVINGENTERPRISEBUSINESSTOREMOVETHEOVERALLCOMPETITIVENESSGIVEFULLPLAYTOTHENETWORKMARKETINGADVANTAGE,EXTENDTHED
47、OMESTICANDINTERNATIONALMARKETINGAREA,IMPROVEMARKETINGSPEED,ANDCONTINUOUSLYIMPROVEPRODUCTSMARKETSHAREFOUR,LASTWORD10FACINGTHEGLOBALFINANCIALCRISIS,THEENTERPRISEMUSTREALIZEFINANCIALMANAGEMENTONTHEIMPORTANCEOFTHEENTERPRISESURVIVALANDTHEDEVELOPMENT,TAKINGACTIVEMEASURES,ADJUSTTHEDEVELOPMENTSTRATEGY,IMPRO
48、VEMANAGEMENT,BYSTRENGTHENINGTHECOSTCONTROL,ANDCASHFLOWMANAGEMENT,FINANCINGINVESTMENTMANAGEMENT,FINANCIALRISKFORECASTINGANDSOONASERIESOFMANAGEMENTACTIVITIES,EFFECTIVELYSOLVETHEFINANCIALCRISISINTHEENVIRONMENTOFFINANCIALMANAGEMENTENTERPRISEEXISTS,TODEALWITHTHEIMPACTOFTHEFINANCIALCRISIS,ONESTEPCLOSERTOTHEDEVELOPMENTOFTHEENTERPRISE
