,The Indirect Brand Economy (1879 2010) required tightly woven supply chains and physical stores,retailer,advertising agency,brand,consumer publisher,finance sourcing,manufacturing logistics distribution integration, While the Direct Brand Economy (2010 - ) rewards agile outsourcing and scaled individual relationships,3,1. The COVID Disruption,4,One Big Takeaway,COVID accelerated the transition from a brick-and-mortar consumer economy to a “storeless” economy by up to 500%, perma
