,Table of Contents,Emotional Brand Connections During COVID,Every year we produce the largest study of brands based on emotion. Now, with over 10 years of research, theory, and practice behind us (reviewing more than 20,000 brand stories, 1,000 hours of insights, 28,000 quantitative respondents, and 225,000 brand evaluations), we wanted to better understand what happens to brand relationships during the unprecedented times we are living in.,In short, how has COVID affected our emotiona
