OVERVIEW,2, Euromonitor International,Understanding Urban Millennials and Generation Z: Opportunities They Offer Theme 1: Ubiquitous Digital Convenience Theme 2: Developing Shopping Preferences Theme 3: Modern Urban Life Conclusion: Three Themes and Eight Corresponding Trends in Brief,3, Euromonitor International,Understanding urban millennials and Gen Z: Opportunities they offer,In 2019, millennials (born between 1980 and 1994) and Generation Z (born between 1995 and 2009) accounted for almo
