你不可不知道的13个行销入门概念The 13 Basic Marketing Concepts that you should know,Prepared by: Jean Lin Prepared Date: March 2003,行销的定义Definition of Marketing,教科书上的定义: “ 行销是一种兼具社会性和管理性的过程 :在其中，个和团体藉由创造和交换产品 / 劳务，而获得需要及欲望的满足 ” Marketing is a social and managerial process by which individuals and groups obtain what they need and want, through creating and exchanging product and values with others. Philips Kotler ,行销发生的过程How Marketing emerges,行销发生的过程：,需要 和欲望 Need & Want,市场的 形成 Market,产品 Product,使用 价值感， 满足 Us
