1、青岛科技大学本科交流生校内外课程匹配表交流学院College传播与动漫学院Communication and Animation College对方学校名称University中田纳西州立大学Middle Tennessee State University可匹配课程 Courses Matching青岛科技大学Qingdao University of Science and Technology中田纳西州立大学(Middle Tennessee State University)序号课程（组）名称course课程性质quality学时hours学分credit课程（组）名称 课程性质 学时
2、 学分1 B15040310 传播社会学 ACommunication Sociology A学科基础课required48 3 JOUR4210 大众传播与社会Mass Communication and Society必修 3 2 B1504000 新闻理论与实务Theory and Practice of Journalism学科基础课required 48 3 JOUR3090：新闻报道Reporting必修 4 3 B15022500 广告调查与效果评估Evaluation and research of advertising限选课（广告策划与创意方向）Elective (ad p
3、lanning and creative)48 3 JOUR4660：媒介研究科学方法论Scientific Approaches to Media必修 34 B15040700 广告媒体策划Advertising media planning限选课（广告策划与创意方向Elective (ad planning and creative)32 2 EMC2500：新媒体传播调研Survey of New Media Communication选修 35 B15021500 广告经营管理Advertising management and 限选课（广告策划与创意方向Elective (ad 48
4、 3 EMC4430 大众媒体管理Electronic Media Management选修 3administration planning and creative)6 B15011020 平面广告设计 BPhotographic design B任选课elective48 3 EMC4610：平面媒体的视觉传达选修 37 B13015600 中外广告法规Laws and regulation of China and foreign advertising限选课（广告策划与创意方向Elective (ad planning and creative)32 2 EMC4250 大众传媒法规
5、Mass Media Law必修 38 B15020300 市场营销学marketing专业基础课required48 3 JOUR4660：媒介研究科学方法论Scientific Approaches to Media选修 39 B15021110 公关理论与实务 APublic relations: theory and practice A专业课required48 3 JOUR4780：媒体与市场Media and Markets选修 310 B15022500 广告调查与效果评估Evaluation and research on advertising限选课（广告策划与创意方向El
6、ective (ad planning and creative)48 3 EMC4660 大众媒介的科学研究方法论Scientific Approaches to Media必修 311 B15011400 数字摄像Digital photography限选课（影视广告设计与制作方向）Elective ( TV commercial producing )48 3 EMC1050：数码摄影基础Basic Digital Photography and Imaging必修 312 B15073000 主题创作Theme creation限选课（影视广告设计与制作方向）Elective ( TV
7、 48 2 EMC3131：影像创作概论Introduction to Studio Video Production选修 3commercial producing )13 B15073100 多媒体编辑软件实训Multimedia editing software training限选课（影视广告设计与制作方向）Elective ( TV commercial producing )48 3 EMC3320：数字合成入门Introduction to Digital Compositing必修 314 B15022600 影视广告剧本创作Television ads script writ
8、ing限选课（影视广告设计与制作方向）Elective ( TV commercial producing )32 2 EMC4020：高级剧本写作Advanced Scriptwriting选修 315 B15072500 短片创作Short film creating限选课（影视广告设计与制作方向）Elective ( TV commercial producing )32 2 EMC3210：视觉媒体应用New Media Video Applications选修 316 B15040210 新闻采访与写作 ANews gathering and writing A专业基础课requir
9、ed64 4 JOUR2710:媒体写作Media Writing必修 317 B15040210 新闻采访与写作 ANews gathering and writing A专业基础课required64 4 JOUR3090： 新闻报道Reporting必修 418 B15020130 广告学概论Introduction to Advertising学科基础课required48 2 JOUR3450：编辑学Editing必修 319 B15061320 写作基础 BPrimary writing B专业基础课required48 3 JOUR3530：专题写作Feature Writing
10、必修 320 B15030800 书刊编辑学The edit study of 专业课required48 3 JOUR3590：杂志撰稿与编辑Magazine Writing and 必修 3book and periodical Editing21 B15041400 新闻伦理与法规News ethics and regulations限选课（媒介文化）Elective( media culture)48 3 JOUR4250：大众媒体法规Mass Media Law必修 322 B15041400 新闻伦理与法规News ethics and regulations限选课（媒介文化）El
11、ective( media culture)48 3 JOUR4850:大众传播伦理Ethics and Mass Communication选修 323 B15040210 新闻采访与写作 ANews gathering and writing A专业基础课required64 4 JOUR4440：高级新闻报道Advanced Reporting选修 324 B15040210 新闻采访与写作 ANews gathering and writing A专业基础课required64 4 JOUR2710:媒体写作Media Writing选修 325 B15032400 全球媒体研究Glo
12、bal media限选课（媒介文化）Elective( media culture)48 3 JOUR4790：全球新闻及媒体研究Global News and World Media Cultures选修 326 B15032000 摄影与摄像 APhotography and TV photography A限选课（数字出版）Elective( digital publishing)48 3 EMC2030：新闻视频制作Visual Journalism Production选修 327 B15032000 摄影与摄像 A限选课（数字出版）48 3 EMC2132:电视新闻概论Introd
13、uction to Video Journalism选修 328 B15051300 摄影Photography 任选课elective48 3 EMC1050:数码摄影基础Basic Digital Photography and Imaging必修 329 B15051400 实验动画Experimental animation限选课（影视动画方向）Elective ( 48 3 EMC1300:动画电影制作Animation and the Illusion of Motion选修 3movie animation)30 B15053700 数字音乐合成Digital music com
14、position任选课elective48 3 EMC3120:视觉、音响、动画Sight, Sound, and Motion选修 331 B15055900 微电影创作Short screen writing专业课required48 3 EMC3131:影像创作概论Introduction to Studio Video Production必修 332 B15056600 高级三维动画Senior 3D animation任选课elective48 3 EMC3300:数码动画概论Introduction to Digital Animation必修 333 B15052810 后期特
15、效 AAfter effect fusion A限选课（影视动画方向）Elective( movie animation)48 3 EMC3320:数字合成入门Introduction to Digital Compositing选修 334 B15051020 动画剧本创作 BAnimation scenario creation B专业基础课required32 2 EMC4020:高级剧本写作Advanced Scriptwriting选修 335 B15056201 二维动画创作2D animation creation 限选课（影视动画方向）Elective( movie anima
16、tion)48 3 EMC4040 动画Motion Graphics II必修 336 B15056202 二维动画创作animation creation 限选课（影视动画方向）Elective( movie animation)48 3 EMC4310 动画进阶Advanced Digital Animation II必修 337 B15056000 个人整合设计Integrated design专业课required32 3 EMC4400:动画研究 Animation Seminar I必修 338 B15056600 高级三维动画Senior 3D animation任选课elec
17、tive48 3 EMC4410:动画研究 Animation Seminar II必修 339 B1501500 中外电影史History of film学科基础课required48 3 EMC4500:世界电影史International Cinema选修 3所在学院意见负责人： （公章）年 月 日教务处意见（公章）年 月 日注：一般课程 16 学时计 1 个学分，实验及实践类课程 32 学时计 1 个学分。实际教学内容相似的课程可以进行匹配。本表一式两份，分别交学生所在学院、教务处备案。表格栏数不足可增加。对方学校的名称及课程名称需要中外文对照。青岛科技大学本科交流生课程性质表广告学
18、advertising交流专业Department广告学advertising交流学校名称university美国中田纳西州立大学Middle Tennessee State University学校名称university美国中田纳西州立大学Middle Tennessee State University青岛科技大学Qingdao University of Science and Technology课程（组）名称courseJOUR4210 大众传播与社会Mass Communication and SocietyB15040310 传播社会学 ACommunication socio
19、logy课程（组）一课程内容描述大众传播的生产流程及理论，媒介对社会的影响，社会和文化背景中的媒介进化，职业道德。需进行理论、历史与调研的课外研习。Theories of the process of mass communication, how media affect society, the evolution within a social and cultural context, ethical and social dimensions. Extensive reading in theory, history, and research. Media-content emph
20、asis varies depending on instructors expertise大众传播的生产流程及基本理论，社会和文化背景中的媒介理论及职业道德。Theories of the process of mass communication, theories of media in society and culture, the career ethics. 课程（组）名称JOUR3090：新闻报道ReportingB15042000 新闻理论与实务Theory and practice of journalism课程（组）二课程内容描述新闻技能理论与实践，包括内容组织、叙事、评
21、价、新闻写作及报道。已有基础的新闻系学生可使用多媒体进行技术训练，为高级新闻报道、写作和编辑课程打好基础。Theory and practice of basic journalism skills, including content gathering, storytelling, evaluating, writing and processing of news. Three hours lecture and one two-hour laboratory where 新闻技能理论与实践，包括内容组织、叙事、评价、新闻写作及报道。Theory and practice of basi
22、c journalism skills, including content gathering, storytelling, evaluating, writing and processing of news.hands-on instruction acquaints journalism students with the technology and techniques used in multiplatform media convergence and establishes a base for more advanced reporting, writing, and ed
23、iting courses。课程（组）名称JOUR4660：媒介研究科学方法论Scientific Approaches to MediaB15022500 广告调查与效果评估Evaluation and research of advertising课程（组）三课程内容描述定量调查方法的历史发展、理论与实践发展概述。大众传播领域中的科学评测方法及理论概述，包括心理评估与社会学评估，田野调查、内容分析、实验调查、观察法研究以及统计学分析。探索受众分析，媒体效果评测，信息监测，广告效果评测，政治传播，公众主张和新媒体技术。Provides a critical overview of the h
24、istorical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, conten
25、t analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new media technologies大众传播领域中的科学评测方法及理论概述，包括心理评估与社会学评估，田野调查、内容分析、实验调查、观察法研究以及统计学分析。Introduces major
26、 theories and methods of scientific inquiry in the field of communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign eval
27、uation, political communication, public opinion, and new media technologies课程（组）四课程（组）名称EMC2500：新媒体传播调研Survey of New Media CommunicationB15040700 广告媒体策划Advertising media planning课程内容描述新媒体传播发展史及方法论，研究新媒体的文化性、社会性、伦理性、历史性以及法律实践Developing systems and methods of new media message delivery. Explores cultu
28、ral, social, ethical, historical, and legal challenges of new media比较全面地介绍广告媒体的基本原理和基础知识，总结广告媒体策划实践的经验和技巧，帮助学生树立现代广告意识。Theories and primary information of advertising media, practice of ad planning.课程（组）名称EMC4430 大众媒体管理Electronic Media ManagementB15021500 广告经营管理Advertising management and administrat
29、ion 课程（组）五课程内容描述对大众媒介中的热点问题进行分析，包括个体、内部控制系统、商业道德规范、社区关系、销售和推广。运用案例研究法。An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.对大众媒介中的热点问题进行分析，包
30、括个体、内部控制系统、商业道德规范、社区关系、销售和推广。运用案例研究法。An analysis of the problems involved in operating an electronic media facility including personnel, internal control systems, business ethics, community relations, sales, and promotion. Involves case study method.课程（组）名称EMC4610：平面媒体的视觉传达 B15011020 平面广告设计 BGraphic
31、 advertising design课程（组）六课程内容描述提高视觉读写能力，学习视觉传统的基础知识，通过鉴赏出版物图片丰富鉴别力，内容也包括图片处理及拍摄。Increases visual literacy; provides knowledge of our visual heritage, seeks to enrich the judgment of those responsible for making decisions about the use and display of photographs for publication. Also includes photogr
32、aphic processes and handling of pictures for publication among particular audiences.学习视觉传统的基础知识，通过鉴赏出版物图片丰富鉴别力，内容也包括图片处理及拍摄。The primary knowledge of visual history, includes photograph processing.课程（组）课程（组）名称EMC4250 大众传媒法规Mass Media LawB13015600 中外广告法规Laws and Regulation of China and foreign Adverti
33、sement七课程内容描述案例法研究信息流的法律保障及先知，着重研究广告、广播、有线电视和互联网领域的相关规定、隐私、诽谤内容的界定。Examines legal guarantees and restrictions on the flow of information using the case study method. Focuses on libel, privacy, obscenity, and the special restrictions placed on advertising, broadcasting, cable television, and the Inte
34、rnet.研究广告、广播、有线电视和互联网领域的相关规定、隐私、诽谤内容的界定。Examines legal guarantees and restrictions on the flow of information using the case study method.课程（组）名称JOUR4660：媒介研究科学方法论Scientific Approaches to MediaB15020300 市场营销学Marketing课程（组）八课程内容描述定量调查方法的历史发展、理论与实践发展概述。大众传播领域中的科学评测方法及理论概述，包括心理评估与社会学评估，田野调查、内容分析、实验调查、观
35、察法研究以及统计学分析。探索受众分析，媒体效果评测，信息监测，广告效果评测，政治传播，公众主张和新媒体技术。Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of
36、communication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political communication, public opinion, and new med
37、ia technologies.市场评测方法及理论概述，包括心理评估与社会学评估，田野调查、内容分析、实验调查、观察法研究以及统计学分析。探索受众分析，媒体效果评测，信息监测，广告效果评测，政治传播，公众主张和新媒体技术。Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods.课程（组）九课程（组）名称JOUR4780：媒体与市场Media and MarketsB15021110 公关理论与实务 ATheory and practice of public relations
