大创意PPT模板,奥美广告公司 BIG IDEA 大创意,Prepared by： Richard Fowler Worldwide Creative Director- Unilever Ogilvy &Mather， London,大创意PPT模板,Just over a month ago I spent a week in Australia. During that visit Iwas asked to conduct a three-hour Creative Seminar with the senior managers of all Unilever companies. Knowing that I was due to give a particular question in mind . The question was this: do the senior managers of Unilever companies (and I include their agencies in this ) agree on what a big idea is?
