C O N T E N T S,Introduction,4,A brand wake-up call,8,Same, same, but NOT different,20,Market smarter: Email and beyond,28,The trust imperative,32,What is luring your customers away?40,1 or $1m customer,44,The moneymoon and path to re-purchase,48,Think like a customer, grow your brand,58,Conclusion,62,2,We sought to hear from the,unspoken customers, those who,talk with their wallets,n their social media likes,How big would your brand be if you never lost a customer? As marketers and brand leader
