SIX CHALLENGES FOR 2021,The report is based on three inputs: A global survey of 1000+ marketing executives; One-on-one interviews with more than 20 CMOs and marketing leaders; A review of the latest best practice, research and examples on WARC. The report is built around the STEPIC methodology developed by WARCs parent company Ascential see page 6 for details,The Marketers Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. For each, it lists out the major implicatio
