KEY TAKEAWAYS . 5,2010 THE NUMBER OF NEW DEVICES EXPLODE . 6 2011GROWTH OF TV EVERYWHERE . 7 2012STREAMING DEVICES MAKE WAVES . 8,GOLDEN AGE OF TV . 9,2014 CTV GETS CROWDED . 10 2015INTRODUCTION OF HEADER BIDDING .11 2016OLYMPICS ACCELERATE NEW WAYS OF CONSUMING TV .12 2017DIGITAL NATIVES GET INTO BUNDLES BUSINESS .13,2018UNIFIED MEASUREMENT . 14 2019PUBLISHERS SCALE TO LAUNCH DTC .15 2020 COVID ACCELERATES TRANSFORMATION .17,LOOKING FORWARD .18,ABOUT THE AUTHORS .19,YEARS,3 | FREEWHEEL VMR | H2
