24Device ownership what digital activities are now mobile-first? Is there demand for smart products? How has COVID-19 accelerated behaviors,02Discover our data 04Key insights,30Buying behaviors how much are they shopping online and what are they buying? What do they want brands to do and be,38Appendix,40Notes on methodology,44More from GWI,06Profiling Gen X what demographics define Gen X today? Whats their financial situation? Do they have any wellbeing concerns,18Social media why do Gen X use s
