Contents,3,29,7,33,11,39,20,42,Research method,Investing in social media to support business,Social media as the primary communication channel,Creating positive experiences on social media,Social media as the data and insights resource,Social media strategy for marketing and beyond,Demographics,Appendix, SproutSocial 2,Harris Insights Small business(n=58), Mid-market(n=95), Enterprise(n=97) Q8. How important do you think it is for your company to invest more resources into social media marketing