Tweets, trends, and in-feed advertising,May 2021,Consumers talk advertising preferences on Twitter and beyond,Introduction,Consumer social media usage has been steadily increasing for years, and advertising on social platforms is following suit. In particular, the presence of in-feed advertising has contributed to a more seamless social media experienceconsumers can view ads as they scroll, minimizing disruptions to their content consumption. Known for keeping its users up to date on trending to