The 2021 STATE OF DIGITAL CONTENT,Benchmarks for Building an Agile Content System,BY OMAR AKHTAR, RESEARCH DIRECTOR AT ALTIMETER,Table of Contents,The businesses that are successful in this endeavor have invested in an innovative set of capabilities that make up an “Agile Content System”. These capabilities are,The ability to create and deliver personalized content based on sophisticated data use. A framework for measuring the effectiveness of content, and setting ambitious goals beyond brand aw
