Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns,Report | March 2021,CUSTOMER ECONOMICS: DEEPER INSIGHTS, GREATER VALUE,2021 CMO Council All rights reserved,2,TABLE OF CONTENTS,CUSTOMER ECONOMICS: DEEPER INSIGHTS, GREATER VALUE,2021 CMO Council All rights reserved,3,BRIDGING THE GAP BETWEEN RELATIONSHIPS AND REVENUE Marketing leaders spend much of their waking hours and at least a few sleepless nights thinking about marketings economic impact on the business. Are your