Industrial customers expect an Amazon-like digital purchasing experience, but companies have been slow to deliver. Digital commerce has accelerated since the pandemic, and customer demands are only expected to grow. Online sales currently make up 21% of total business-to-business (B2B) sales, growing faster than previously estimated. We anticipate they will continue to race ahead, representing 29% by 2025. Our research highlights how leading companies are setting the pace and can serve as role m
