Are we there yet? The short answer is, no. But, we are moving forward! Like you, Ive just experienced one of the most challenging years of my career as a CMO. Data has been a steady guide, but we all know that most marketing challenges also require a heavy dose of intuition. That has been particularly true of the pandemic period we arehopefullyemerging from. The economic, health and safety effects of the pandemic will affect consumers and businesses for years to come, but many brands are now thi
