2,Table of contents,Part IV Voices from advertisers 46,Introduction: Opportunities emerging 3 in an old land with new tales Part I Whats New In China? 4 Part II A Different Animal in Mobile Marketing 17 A different type of Android app store Different types of mobile media sources Different agency players Marketing analysis and automation platforms Strict regulations Part III How to Launch Apps and Drive Growth in China 21 Learn Chinas cross-border transmission requirements Prepare licenses for y